SHELTON, Conn., May 3, 2017 /PRNewswire/ -- To celebrate the
new product innovations from Hawaiian Tropic®, the brand is
collaborating with a team of talented YouTube influencers,
Bethany Mota, Megan Nicole, and Claudia Sulewski to bring the Aloha Therapy
experience to life through a series of videos. Each influencer
provides a unique perspective on the indulgence of Hawaiian Tropic®
suncare products by highlighting how they are seamlessly
incorporated into their everyday passions including: style, music
and food.
"We're thrilled to have the opportunity to work with Bethany,
Megan and Claudia to co-create a video series showcasing how our
new products bring the signature Hawaiian Tropic®, Aloha Therapy
experience into their daily lives!" says Elizabeth Gioia, Brand Manager, Hawaiian
Tropic®, Edgewell Personal Care.
INTRODUCING THE HAWAIIAN TROPIC® ALOHA THERAPY VIDEO
SERIES
Bethany Mota,
Megan Nicole, and Claudia Sulewski share how they live an Aloha
Therapy lifestyle.
- Bethany Mota: With more
than 12 million YouTube subscribers and over two billion views,
Mota has been frequently named by TIME Magazine, Vogue, and Fast
Company as one of the most powerful voices in entertainment. The
lifestyle expert turns to the NEW Hawaiian Tropic® Silk
Hydration Weightless® Face for the proper facial suncare
protection she needs.
- Megan Nicole: The
multitalented, boundary breaking musician prefers to keep her
suncare regimen simple! Nicole keeps the NEW Hawaiian
Tropic® Silk Hydration® Weightless C-Spray within reach when
she's performing at outdoor concerts or shooting new music videos
to keep her skin moisturized and protected.
- Claudia Sulewski: The
Chicago-born, LA-based lifestyle
vlogger and actress uses the NEW Hawaiian Tropic®
Island Sport® SPF 50 while she indulges in an outdoor brunch
or playing a game of tennis to stay protected while enjoying fun in
the sun. Sulewski can't help but love a fast-absorbing,
sweat-resistant, moisturizing sunscreen that has ingredients like
mangos and papaya– both fruits she loves to EAT!
In addition the influencer's respective YouTube channels, the
exclusive Hawaiian Tropic® "Aloha Therapy" videos can also viewed
on the brand YouTube channel, Instagram page, and Facebook
page.
NEW PRODUCTS!
Since 1969, Hawaiian Tropic® has
formulated their products using the most sensuous, high quality
ingredients available. Hawaiian Tropic sun care products are
designed to thrill the senses and transport you to the tropics,
resulting in a line of protection consumers love to use. Inspired
by the islands themselves, Hawaiian Tropic® contains an amazing
fragrance that evokes paradise as no other sunscreen can.
The brand is thrilled to announce the launch of two new
innovative, sunscreen lines!
1. Hawaiian Tropic®
Silk Hydration® Weightless Sun Care – Features a unique,
breathable formula with a light, airsoft texture for protection
you'll barely feel. Signature hydrating ribbons of luxurious silk
protein and Shea Butter provide up
to 12 hours of moisturization leaving skin feeling hydrated and
pampered like no other sunscreen can. This lightweight sunscreen is
blended with exotic island botanicals and the unmistakable Hawaiian
Tropic® fragrance.
- *NEW* Silk Hydration® Weightless Clear Spray Contains
the line's unique, new breathable formula in a new clear spray
format for easy application that leaves skin feeling soft,
moisturized and indulgent while providing broad spectrum UVA and
UVB protection. Available in broad spectrum UVA and UVB SPF 15 and
30.
- *NEW* Silk Hydration® Weightless Face Lotion Sunscreen
The latest facial sunscreen innovation from Hawaiian Tropic®
features the line's signature hydrating ribbons for 12-hour
moisturization in a new breathable formula that pampers skin
without clogging pores, leaving skin feeling soft, moisturized, and
indulgent. Available in broad spectrum UVA and UVB SPF 30.
2. Hawaiian Tropic®
Island Sport® Sun Care: Designed
to stand up to outdoor activities while making your skin look and
feel beautiful. Active protection delivers a non-greasy,
fast-absorbing, and sweat-resistant formula that will stay in place
during outdoor activities, providing up to 80 minutes of water
resistant protection. Offers moisturization to replenish the skin,
a light tropical scent and an ultra-light formula to keep skin
looking and feeling beautiful. The line includes:
- Island Sport® Lotion Sunscreen: Provides an oil-free,
non-greasy formula that won't clog pores. Hawaiian Tropic® Island
Sport Lotion Sunscreen is available in broad spectrum UVA and UVB
SPF 15, SPF 30 and *NEW* SPF 50.
- Island Sport® Clear Spray Sunscreen: Provides
high-performance and indulgent protection in a convenient
application format. Hawaiian Tropic® Island Sport Clear Spray
Sunscreen is available in broad spectrum UVA and UVB SPF 15, 30 and
*NEW* SPF 50.
All Hawaiian Tropic® Silk Hydration® Weightless and Island Sport
Sun Care products are available in mass, grocery and drug retailers
nationwide and online for a suggested retail price of $8.99 - $9.99.
About Edgewell Personal Care
Edgewell Personal Care (NYSE:EPC) manufactures and markets a
diverse range of personal care products in the wet shave, skin
care, feminine care and infant care categories with
well-established brand name products such as Schick® and Wilkinson
Sword® men's and women's shaving systems and disposable razors;
Edge® and Skintimate® shave preparations; Playtex®, Stayfree®,
Carefree® and o.b.® feminine care products; Banana Boat® and
Hawaiian Tropic® sun care products; Playtex® infant care products
and gloves; Diaper Genie® and Litter Genie® disposal systems; and
Wet Ones® moist wipes. ©2017 Edgewell. Playtex
and all other trademarks are licensed or owned by Edgewell.
Media Contact
Kira
Rosario
Edelman, for Hawaiian Tropic®
(212) 729-2475
kira.rosario@edelman.com
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SOURCE Edgewell Personal Care