MIAMI, July 24, 2014 /PRNewswire/ -- Carnival
Cruise Lines, Texas' largest
cruise operator, today announced an exclusive, multi-year
partnership with the Dallas Cowboys, making Carnival the Official
Cruise Line of the legendary NFL franchise and expanding the cruise
operator's already wide-ranging commitment to the Texas market. Carnival, which will homeport a
third year-round ship in Galveston
next year, will enjoy extensive branding and visibility through
Dallas Cowboys-owned properties and bring its signature brand of
fun to fans.
In its new role as the Official Cruise Line of the Dallas
Cowboys, Carnival will add fun and memorable fan experiences to
tailgaters at home games with its new "Fun Crew," which tours the
lots at AT&T Stadium on branded golf carts, offering exciting
prizes to Cowboys fans, including the chance to win one of many
cruise vacation giveaways. The Carnival brand will also be highly
visible on digital marquees in the stadium and on other Cowboys
media and online properties. Fans can also get in on the fun
through a host of social media promotions and activities, giveaways
and more.
The line's partnership kicks off this week with the exclusive
sponsorship of the Dallas Cowboys Training Camp Daily News Show
airing regionally on Fox Sports Network. During nightly camp
updates, new "Carnival 1st & Fun" segments offer an
inside look at the fun firsts Cowboy's reporter Lindsay Cash experienced on her recent Carnival
cruise vacation. The segments will also be available at Carnival's
YouTube page (www.youtube.com/carnival).
"Carnival is far and away the most popular cruise line in
Texas and millions of Texans have
enjoyed exceptional vacations sailing with us from our homeport in
Galveston," said Jim Berra, chief marketing officer for Carnival
Cruise Lines. "Partnering with one of the most successful and
storied franchises in professional sports makes perfect sense for
us as the avid Cowboys fan base is among the most spirited in the
country, much like Carnival guests."
"We're thrilled to bring Carnival Cruise Lines aboard as our
Official Cruise Line," said Jerry Jones
Jr., chief marketing officer of the Dallas Cowboys. "We look
forward to enhancing the game-day experience for every Cowboys fan
with the unique brand of fun and entertaining activities Carnival
will be bringing to our home games."
The Dallas Cowboys partnership coincides with the line's
upcoming deployment of a third year-round ship, Carnival Freedom,
to Galveston in February 2015. With the addition of Carnival
Freedom, which recently underwent an extensive multi-million dollar
makeover, Carnival expects to carry more than 600,000 guests a year
from Texas – the most of any
cruise operator. Carnival Freedom will join Carnival Magic in
offering seven-day Caribbean
cruises and Carnival Triumph which sails on four and five-day
voyages to Mexico.
For additional information, contact any travel agent, call
1-800-CARNIVAL or visit carnival.com.
Carnival can also be found on:
Twitter: www.twitter.com/carnivalcruise
Facebook Fan Page: www.facebook.com/carnival
YouTube: www.youtube.com/carnival
Journalists also can visit Carnival's media site,
www.carnival-news.com or follow the line's PR department on Twitter
at www.twitter.com/CarnivalPR.
About Carnival Cruise Lines
Carnival, a unit of
Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is "The
World's Most Popular Cruise Line®" with 24 ships operating three-
to 23-day voyages to The Bahamas,
Caribbean, Mexican Riviera,
Alaska, Hawaii, Canada, New England, Australia, New
Zealand, the Pacific Islands and Tahiti. The company's
25th ship, the 135,000-ton Carnival Vista, is scheduled to enter
service in 2016.
SOURCE Carnival Cruise Lines