Accenture Named Adobe’s EMEA Digital Marketing Partner of the Year for Third Time in a Row
April 28 2015 - 1:03PM
Business Wire
Also receives award as 2014 EMEA Growth Partner
of the Year from Adobe
For the third consecutive year, Accenture (NYSE:ACN) has been
recognized as EMEA Digital Marketing Partner of the Year by Adobe,
a global leader in digital marketing and digital media solutions.
Adobe has also named Accenture its EMEA 2014 Growth Partner.
Both awards were presented today/yesterday to Accenture at Adobe
Summit EMEA, The Digital Marketing Conference, and acknowledge
Accenture’s commitment to digital innovation and the collaborative
and successful work the two companies achieved together for clients
in 2014.
“For years, Accenture and Adobe have been collaborating to
deliver digital marketing innovation and transformation work to
brands in Europe and globally,” said Anatoly Roytman, EALA managing
director for Accenture Interactive, part of Accenture Digital. “The
EMEA Partner awards we’ve received reflect the successes Accenture
and Adobe have achieved in helping clients provide relevant,
digitally enabled experiences to customers. We’re fully committed
to further driving our high-impact alliance to deliver greater
marketing ROI to companies. For example, we have just launched
Accenture Customer Engagement, a joint
digital marketing service that simplifies the development,
execution and measurement of digital marketing.”
“Adobe’s alliance with Accenture has strengthened significantly
over the years, and we are pleased to name them the EMEA 2014
Digital Marketing Partner of the Year as well as the Growth Partner
of the Year,” said Mark Zablan, president of Adobe EMEA. “Accenture
and Adobe provided clients cutting-edge solutions, addressing the
changing landscape of the marketing industry in EMEA and driving
innovation and success.”
Last year, Accenture and Adobe announced a global strategic
alliance to significantly improve marketing effectiveness and
efficiency by achieving enduring customer relevance at scale. This
alliance, for example, has helped Swiss bank UBS implement a
next-generation marketing operating model with a scalable marketing
operations platform that serves as a one-stop shop for all digital
marketing needs.
Earlier this year, Accenture and Adobe introduced Accenture
Customer Engagement, a pay-per-use, cloud-based managed service
that brings together the leading digital marketing capabilities of
Accenture Interactive and the best-in-class solutions of the Adobe
Marketing Cloud. The new service is designed to simplify the
development, execution and measurement of digital marketing. With
Accenture managing both the services and the underlying solutions,
it frees marketers from integrating and customizing technology and
services and employing personnel trained in the solutions.
Adobe considered joint revenue, executive commitment,
organizational alignment and unique value delivered to clients in
determining the EMEA Digital Marketing Partner of the Year 2014.
The EMEA Growth Partner of the Year 2014 award recognizes Accenture
as the partner whose revenue contribution grew the most in Adobe’s
fiscal year 2014.
About Accenture
Accenture is a global management consulting, technology services
and outsourcing company, with more than 323,000 people serving
clients in more than 120 countries. Combining unparalleled
experience, comprehensive capabilities across all industries and
business functions, and extensive research on the world’s most
successful companies, Accenture collaborates with clients to help
them become high-performance businesses and governments. The
company generated net revenues of US$30.0 billion for the fiscal
year ended Aug. 31, 2014. Its home page is www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps
the world’s leading brands drive superior marketing performance
across the full multichannel customer experience. Accenture
Interactive offers integrated, industrialized and industry-driven
digital transformation and marketing solutions. To learn more
follow @AccentureSocial and visit
www.accenture.com/interactive.
AccentureJens R. Derksen, + 49 175 57
61393jens.derksen@accenture.com
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