JD.com Expands Selection of Top Australian Wines with Addition of Wolf Blass Red Label
August 31 2016 - 4:30AM
JD.com, Inc. (Nasdaq:JD), China’s largest e-commerce company by
revenue, today announced it will be the exclusive authorized online
retailer in China for the popular Wolf Blass Red Label brand,
comprising 12 wines, including two wines that will be available for
the first time on a Chinese e-commerce platform, Moscato and Pink
Moscato.
Today’s announcement represents an expansion of
the strategic partnership between Treasury Wine Estates (TWE), one
of the world’s largest wine companies, and JD.com launched in June
2015. Since then, the range of TWE wines available on JD.com has
increased to include eight of its brands, encompassing more than 50
wines, with JD.com becoming one of TWE’s largest e-commerce
partners in China.
“Our partnership with JD.com has enabled us to
continue to grow brand awareness and consumer demand for our wines
in China, and we are very excited to further expand this
partnership to include our popular Wolf Blass Red Label,” said
Robert Foye, TWE’s President and MD Asia, Europe & Latin
America. “JD.com’s deep understanding of China’s rapidly growing
audience of wine consumers, commitment to providing the best
imported wines, reputation for authenticity, and seamless logistics
solutions make it the ideal e-commerce partner for us in
China.”
“The addition of TWE’s popular Wolf Blass Red
Label brand to our offering is an exciting development that
reflects our strong collaboration with them over the past year,”
said Carol Fung, president of JD.com’s Fast-Moving Consumer Goods
Business Unit. “As demand for imported wine among Chinese middle
class consumers continues to grow, JD.com is solidifying its
position as the trusted go-to source for an ever-expanding range of
top-quality imported wines. Our strategy of directly sourcing from
leading international brands and introducing wines from outstanding
wine producing regions allows us to offer consumers some of the
best values on top wines from around the world.”
JD.com sources millions of bottles of wine from
more than 100 leading wine brands in 12 top wine producing
countries including France, Australia, Chile, Spain, Italy and the
U.S. JD.com’s direct sales model and nationwide logistics network
ensures that Chinese consumers are able to purchase authentic wines
at competitive prices with amazingly fast delivery, including
same-day coverage for hundreds of millions of consumers.
According to Wine Intelligence, China has
approximately 21 million wine buyers online, making it the world’s
largest and fastest-growing e-commerce market for wine. Launched
five years ago, JD.com’s wine business has become one of the
fastest-growing channels for Chinese wine buyers and was ranked as
the largest online retailer among Chinese imported wine drinkers
with 35% using it to buy wine.
(Note: International wine brands interested in reaching JD.com's
188 million-plus customers can contact the company at
zhaodabin@jd.com)
About Wolf Blass Wines
Wolf Blass was established in the Barossa Valley
in 1966 and has grown from a humble tin shed to become one of the
world’s most successful and awarded wine brands. A recipient of
more than 9,100 medals and trophies at national and international
wine shows, the essence of Wolf Blass wines is exemplified through
the passion of its custodians past and present as they continuously
strive to produce wines of quality, character and consistency.
About Treasury Wine Estates
Treasury Wine Estates (TWE) is one of the
world’s largest wine companies, listed on the Australian Securities
Exchange (ASX). The Company has a rich heritage and a diverse
portfolio of some of the most recognised and awarded wine brands in
the world, including: Penfolds, Wolf Blass, Beaulieu Vineyard,
Lindeman’s, Sterling Vineyards, Blossom Hill, Pepperjack, Rawson’s
Retreat, Matua, Beringer, Stags’ Leap, 19 Crimes, Gabbiano, Chateau
St. Jean and Wynns Coonawarra Estate. TWE is focused on portfolio
premiumisation and brand-led marketing, with world-class production
facilities in internationally recognised wine regions.
The Company sources grapes from a mix of owned,
leased and third-party vineyards. Employing approximately 3,500
winemakers, viticulturalists, sales, marketing, distribution and
support staff across the globe, TWE’s wine is sold in more than 100
countries around the world.
About JD.com, Inc.
JD.com, Inc. is China’s leading online
direct sales company and the country’s largest Internet company by
revenue. The company strives to offer consumers the best online
shopping experience. Through its content-rich and user-friendly
website jd.com and mobile
applications, JD.com offers a wide selection of authentic
products at competitive prices and delivers products in a speedy
and reliable manner. The company believes it has the largest
fulfillment infrastructure of any e-commerce company in China.
As of June 30, 2016,JD.com operated 7 fulfillment centers
and 234 warehouses, and in total of 6,756 delivery stations and
pickup stations in 2,639 counties and districts across China,
staffed by its own employees. JD.com is a member of the
NASDAQ100 and a Fortune Global 500 company.
CONTACT:
JD.com
Media Josh Gartner +86 (10) 8911-6155 (China)+1
(718) 928-4345 (US) Press@JD.com
Investor Relations Ruiyu Li +86 (10)
8912-6805IR@JD.com
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