So That Every Jim Can Have His Day, Red Robin Offers Free Jim Beam®
Bacon Swiss Burger For Jim Day
GREENWOOD VILLAGE, Colo.,
Dec. 3, 2012 /PRNewswire/
-- Just when guests didn't think Jim Day could get any better,
Red Robin is upping the ante — and the fun! Tomorrow,
Dec. 4, Jim Day makes a comeback, and
Red Robin will offer a free Sweet Jim Beam® Bacon Swiss Burger to
any guest named Jim, Jimmy, James, Jamie or any other related
moniker at participating restaurants nationwide. And since
most roads eventually lead to Red Robin, the Gourmet Burger Expert
will offer one of these same sweet burgers to anyone who lives on
Jim Street or on any street that includes a variation of Jim in the
street name.*
(Logo:
http://photos.prnewswire.com/prnh/20120522/NY11686LOGO )
"On Jim Day last year, we served nearly 25,000 free Sweet
Jim Beam Bacon Swiss Burgers to guests lucky enough to share
the most popular first name in the U.S.," said Denny Marie Post, senior vice president and
chief marketing officer of Red Robin. "We got tons of great
feedback so we're doing it again, even bigger. This year
we've included a new way to qualify. If you aren't a Jim, James or
Jamie but you do live on James Street, you're in!"
For a second year in a row, Red Robin has teamed up with one of
the most famous Jims for this limited-time burger – Jim
Beam®, the best-selling bourbon brand in the world – and its
iconic burger is coming home for the holidays at Red Robin this
season. Topped with hardwood-smoked bacon, caramelized
bourbon onions, melted Swiss cheese and slathered in a sweet Jim
Beam® bourbon glaze, this delicious burger is stacked on a
garlic-butter toasted brioche bun and sure to warm every hungry
guest this season.
Guests hungry for the Jim Day burger offer will need to verify
their "Jim" status with a photo I.D. and/or proof of address in
order to indulge in the Sweet Jim Beam® Bacon Swiss Burger's
perfect combination of sweet and savory flavors for free.*
For more information on this limited-time-offer or to find a
restaurant location near you, visit www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining
restaurant chain founded in 1969 that operates through its
wholly-owned subsidiary, Red Robin International, Inc., is the
gourmet burger expert, famous for serving more than two dozen
craveable, high-quality burgers with Bottomless Steak Fries® in a
fun environment welcoming to guests of all ages. In addition
to its many burger offerings, Red Robin serves a wide variety of
salads, soups, appetizers, entrees, desserts and signature Mad
Mixology® Beverages. There are more than 470 Red Robin®
restaurants located across the United
States and Canada,
including corporate-owned locations and those operating under
franchise agreements. Red Robin... YUMMM®! Connect with Red Robin
on Facebook and Twitter.
* Free Sweet Jim Beam Bacon Swiss Burger does not include free
Bottomless Steak Fries. Guests must be at least 18 years of age to
receive the free burger. For guests who live on Jim Street or
variation of Jim in the street name, offer is available to each
guest with a valid ID confirming street address of his or her place
of residence. This offer cannot be combined with any other
offer.
SOURCE Red Robin Gourmet Burgers, Inc.