IHG's Hotel Indigo® Brand Knows That When It Comes To The Untold
Story Of A Neighborhood, "Locals Know Best"
ATLANTA, Nov. 2, 2012 /PRNewswire/ -- Every
neighborhood has a story, from the "Visual Music" of Midtown
Atlanta and "The Scent of Style" in New York's Chelsea to the
"Vaulted Treasures" of London's Tower Hill. IHG's upscale boutique
hotel brand, Hotel Indigo®, brings these local neighborhood stories
to life in each of its nearly 50 hotels around the globe. With its
"Locals Know Best: My Neighborhood Snapshot" campaign, the Hotel
Indigo brand is inviting locals to tell their neighborhood story,
for the chance to experience one of six Hotel Indigo neighborhoods
like a local.
Each Hotel Indigo hotel's neighborhood story is woven throughout
the guest experience, through the inspired service delivered by the
locals on the hotel team and the locally sourced food and drinks
served in the restaurant and bar, to the art, photography and
architecture incorporated into the hotel's design. At the Hotel
Indigo Atlanta-Midtown, for example, the story of "visual music" is
told through the hotel's design, inspired by the nearby historic
Fox Theater. The Hotel Indigo San Diego Gaslamp Quarter tells the
story of the natural environment surrounding the hotel, with a
particular focus on water, with locally sourced seafood and glass
"nanowalls" that open in the front lobby, bringing the
one-of-a-kind San Diego weather
indoors for guests.
"We know what's unique and distinctive about our Hotel Indigo
neighborhoods, and we tell that story within our hotels, especially
through images," said Mary Dogan
Winslow, director, Americas Brand Management, Hotel Indigo,
IHG. "We're inviting locals to share photos with us that tell the
story of their own neighborhoods, where they go to get the most
authentic food, what's the tastiest local microbrew, where to hear
the best local band. When it comes to discovering the untold story
of a neighborhood, locals truly know best."
Each week, from now through Dec. 12,
2012, a true local in one of six Hotel Indigo neighborhoods,
Atlanta, Nashville, San Diego, San Antonio, New York, and Asheville, N.C., will share
their neighborhood snapshot on the Hotel Indigo Facebook page,
telling a story through pictures of what their favorite things are
to Do, See, Hear, Taste, Drink and Buy. Consumers are invited to
upload photos of their own local favorites, for the chance to win
weekly prizes or the final grand prize, their choice of one of the
six local neighborhood snapshots.
In addition to the grand prize, consumers who enter the "Locals
Know Best: My Neighborhood Snapshot" sweepstakes will have the
chance to win weekly prizes that highlight authentic experiences in
each featured neighborhood: music and memorabilia from notable
artists who've played at the Fox Theater in Midtown Atlanta; large
woodblock posters from Hatch Show Print in Nashville; fashion books and magazines
associated with notable alumni of the Fashion
Institute of Technology in New
York's Chelsea neighborhood; a French press coffee maker and
select coffees from San Diego;
membership in a pimento cheese of the month club from Asheville, N.C.; and a custom cowboy hat from
San Antonio.
For complete rules and entry details, visit www.ihg.co/lkb.
About Hotel Indigo®
Hotel Indigo® is an upscale boutique brand that
delivers a refreshing and inviting guest experience that is truly
reflective of the local community. From the locally-inspired
murals to the renewal program where the images, music, scent, and
menu items change throughout the year, Hotel Indigo®
delivers a vibrant, engaging and genuine boutique experience that
gives guests the confidence to step out and explore the local
neighborhood. Each Hotel Indigo® property is
unique and designed to reflect the local culture, character and
geography of the surrounding area while brand hallmarks ensure
consistent and reliable service from location to location. No two
hotels are the same.
For more information or to make a reservation, visit
www.hotelindigo.com, Twitter www.twitter.com/hotelindigo or
Facebook www.Facebook.com/hotelindigo.
Notes to Editors:
IHG (InterContinental
Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization
with nine hotel brands including InterContinental® Hotels &
Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday
Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®,
Candlewood Suites®, as well as our two newest brands, EVEN™ Hotels
and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club®
Rewards, the world's first and largest hotel loyalty program with
over 67 million members worldwide.
IHG franchises, leases, manages or owns over 4,500 hotels and
more than 666,000 guest rooms in nearly 100 countries and
territories. With more than 1,000 hotels in its development
pipeline, IHG expects to recruit around 90,000 people into
additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group's holding
company and is incorporated in Great
Britain and registered in England and Wales.
Visit www.ihg.com for hotel
information and reservations
and www.priorityclub.comfor more on Priority
Club Rewards. For our latest news,
visit www.ihg.com/media,
www.twitter.com/ihgplc, www.facebook.com/ihg or www.youtube.com/ihgplc.
SOURCE InterContinental Hotels Group