PLANO, Texas, July 12, 2016 /PRNewswire/ -- Pizza Hut,
recognized as the pizza restaurant which serves and delivers more
pizzas than any other pizza restaurant in the world, along with
leading SaaS platform tech company Conversable, are announcing
today the launch of a new Pizza Hut social ordering platform, or
"chatbot," to allow for conversational ordering of favorite pizzas
and other menu items on Facebook Messenger and Twitter. The
platform, which will be available across Pizza Hut social media
accounts this fall, is debuting at the 2016 Venturebeat MobileBeat
Conference in San Francisco with a
demo from Baron Concors, Chief
Digital Officer, Pizza Hut.
"The new Pizza Hut social ordering platform is another example
of making it easy for our customer to order their favorites from
Pizza Hut," said Concors. "We are constantly pursuing ways to
simplify our ordering experience. This platform allows our
consumers to quickly order or get information where they are
already spending a great deal of their time."
With this service, customers will be able to reorder their
favorites or saved orders from any U.S. Pizza Hut location by
chatting directly with the Pizza Hut accounts on Facebook Messenger
and Twitter, as well as get answers to frequently asked questions
and receive the latest deals and promotions.
The idea for integrating social ordering into the Pizza Hut
brand experience came from a desire to engage with the brand's
strong following on social media and to further extend its focus on
personalized customer service. The company sees conversational
ordering as an opportunity to interact with this audience on the
social platforms of which they are already heavy users to provide a
quick, easy ordering experience.
"We are committed to servicing our customers in the most
convenient way and meeting them in the channels they already
prefer," said Concors. "This launch reinforces our goal of being
the most customer-centered pizza company with an emphasis the
simplification and personalization of our digital experience."
For initial launch, customers will be able to connect their
Facebook messaging account to their Pizza Hut account to
dramatically reduce the information required to order. The menus,
deals and promotions offered are specific to each restaurant and
there is no extra cost to the user to order through Facebook
Messenger or Twitter at participating locations. Once an order is
confirmed, Pizza Hut will email the customer a receipt and an order
confirmation message will be sent in the messenger conversation.
From there, picking up the order is no different from the
traditional online ordering system or calling into the local
restaurant.
Conversable's enterprise platform allows for the creation of
interactive, automated experiences on messaging and voice
platforms. Conversable specializes in "conversational
commerce," which enables transactions through conversations on
messaging and voice interfaces allowing customers to say what they
want on Facebook Messenger and Twitter DM. The Conversable
powered-platform allows for Pizza Hut to resolve common requests
and self-service through automation and machine learning resulting
in reduced costs and better service.
"We could not be more excited to demo and launch this new Pizza
Hut social ordering experience," said Ben
Lamm, CEO and Co-Founder, Conversable. "Giving instant,
conversational access to Pizza Hut lovers in all social channels is
pretty amazing and powerful. By enabling those customers to find
deals and reorder their favorites all without leaving their
messaging channels versus stopping what they are doing and going to
download an app is incredibly seamless."
As the first national pizza restaurant to remove artificial
flavors and colors from its core pizzas, Pizza Hut is known around
the world for its long heritage of breakthrough innovation in food
and beyond, including the Original Pan™ Pizza, Original Stuffed
Crust®, Cheesy Bites, and more. The pizza restaurant company also
has the world's busiest website in the pizza category
at www.pizzahut.com. Nearly 50 percent of the pizza restaurant
company's orders come through digital channels, including more than
60 percent of those orders via a mobile device.
For more information, visit blog.pizzahut.com or to order now,
visit www.pizzahut.com.
About Pizza Hut
Pizza Hut, a subsidiary of Yum!
Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than
any other restaurant in the world. The company began 58 years ago
in Wichita, Kansas, when two
brothers borrowed $600 from their mom
to start a pizzeria. What started out small has become the biggest
pizza company in the world and today operates more than 16,000
restaurants in more than 100 countries serving innovative pizzas,
traditional favorites like the signature Pan Pizza, and much more.
Pizza Hut also is the proprietor of the BOOK IT!® Program, which is
a long-standing children's literacy program used in more than
630,000 classrooms nationwide. For more information, visit
www.pizzahut.com. Follow Pizza Hut on Facebook
(www.facebook.com/PizzaHut), Twitter (www.twitter.com/pizzahut) and
Instagram (www.instagram.com/pizzahut).
About Conversable:
Conversable is the leading SaaS
platform for creating intelligent, automated conversational
messaging experiences for customer self-service, conversational
commerce, and on-demand content via major messaging and voice
applications. Learn more about Conversable at
http://conversable.com.
*For all media inquiries, please contact Pizza Hut:
Doug Terfehr, 972-338-6992,
Doug.Terfehr@yum.com
Courtney Moscovic, 972-338-8288,
Courtney.Moscovic@yum.com
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SOURCE Pizza Hut