In-N-Out Sues Delivery Startup DoorDash
November 11 2015 - 8:30PM
Dow Jones News
In-N-Out Burger, which operates in California and five other
states, has sued delivery startup DoorDash, alleging trademark
infringement and "false designation of origin."
The burger chain alleges DoorDash has used a mock In-N-Out logo
that has "confused consumers" about its authority to deliver
In-N-Out items.
A DoorDash spokesman said the company "uses its innovative
logistics technology to deliver the very best food and products in
neighborhoods across the country. While we have various
relationships with different merchants, we are proud to help people
get their favorite food delivered directly to their door."
In-N-Out said in the lawsuit that it has no control over
DoorDash's delivery time, "temperature at which the goods are kept
during delivery," or food safety practices. In-N-Out, which opened
its 300th restaurant in January, said DoorDash didn't respond to
its requests to end In-N-Out deliveries.
In September, DoorDash announced a delivery partnership with
7-Eleven Inc. for stores in five metropolitan areas. An agreement
with Taco Bell, a unit of Yum Brands Inc., was announced in July
and later expanded.
DoorDash raised $40 million in Series B funding earlier this
year.
Write to Josh Beckerman at josh.beckerman@wsj.com
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(END) Dow Jones Newswires
November 11, 2015 20:15 ET (01:15 GMT)
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