LOUISVILLE, Ky., June 9, 2015 /PRNewswire/ -- As part of Colonel
Harland Sanders' comeback campaign,
Kentucky Fried Chicken has partnered with Waze
(http://www.waze.com), the world's largest community-based traffic
and navigation app, to give motorists a new voice option for their
turn-by-turn directions.
Now through August
16th, Wazers will be able to opt in to using The
Colonel's voice
[http://origin-qps.onstreammedia.com/origin/multivu_archive/ENR/0-KFC-Waze-Colonel-Sanders.mp3]
for navigation by clicking Settings -> Sound -> Voice
Language -> Colonel Sanders.
The voiceover includes Colonel-isms such as "Pothole on the
road ahead. I'd fill it with gravy." The Colonel will also
guide Wazers' to KFC restaurants that appear along their route.
"In our ads, the Colonel still thinks it costs $5 to fill up your car and that baseball is still
America's number one sport, 'free of corruption and cheating of any
kind,'" said Kevin Hochman, chief
marketing officer of KFC US. "But I can promise you his navigation
instructions are more up to date. Just grab a KFC Bucket and let
the Colonel do the cooking and navigating this summer."
This actually isn't the first time The Colonel has given
navigational directions to drivers. Over 90 years ago, he painted a
sign to direct motorists to his gas station in Corbin, Kentucky. When a rival gas station
owner took offense to losing customers, a gunfight broke out
between the two that resulted in the Colonel shooting the man in
the shoulder in self-defense. This is just one of the Colonel's
"colorful" life events that are re-enacted in a play and on a video
game on www.colonelsanders.com.
"We're hoping this time the Colonel's navigation works out a bit
better," Hochman said.
About KFC
KFC Corporation, based in Louisville,
Ky., is the world's most popular chicken restaurant chain.
KFC specializes in Original Recipe®, Extra
Crispy™, Kentucky Grilled Chicken®, Extra
Crispy™ Tenders, KFC Go Cup®, Famous
Bowl®, pot pies, freshly made chicken
sandwiches, biscuits and home-style side items. There are more than
19,400 KFC outlets in 120 countries and territories around the
world. KFC Corporation is a subsidiary of Yum! Brands, Inc.,
Louisville, Ky. (NYSE: YUM.) For
more information, visit www.kfc.com. Follow KFC on Facebook
(www.facebook.com/KFC) and Twitter (www.twitter.com/kfc).
About Waze
Waze is the social navigation pioneer, leveraging mobile technology
and a passionate global community to redefine expectations of
today's maps. Waze is home to the world's largest network of
drivers who work together daily to outsmart traffic and save time
and money. The app consistently recommends the fastest routes based
on real-time driving and data from millions of users. From traffic
reroutes to low gas price alerts and relevant offers from favorite
brands, Waze is one of the most comprehensive driving companions in
the marketplace. To download the free Waze app for iOS or Android,
visit http://www.waze.com.
Audio -
http://origin-qps.onstreammedia.com/origin/multivu_archive/ENR/0-KFC-Waze-Colonel-Sanders.mp3
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SOURCE KFC Corporation