Hair Care Brand Names Rousey As Its Newest
Brand Ambassador To Prove That Strong Is Always Beautiful
(NYSE: PG) – Throughout history – and now more than ever before
– strong women, through actions and words, and often against
formidable odds, have established inroads in shifting cultural and
societal norms. Yet strong, successful women still make people
uncomfortable. As they break down gender barriers and push past the
comfort zones of how women are expected to act, speak and look,
they’re categorized as masculine and aggressive. Pantene believes
in quite the opposite; that a woman’s power and beauty comes from
her strength.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161207005656/en/
Pantene's new Brand Ambassador Ronda
Rousey behind-the-scenes at her Pantene advertising shoot. (Photo:
Business Wire)
To continue to inspire women, Pantene is now partnering with one
of the toughest women in the world, Ronda Rousey, mixed martial
artist (MMA), judoka, actress and bestselling author. Together,
Pantene and Rousey will prove that strong is what beautiful women
are made of, because strong is always beautiful.
“I’m fully aware that I might not be the first person people
think of to collaborate with a beauty brand,” said Rousey. “I’ve
been called ‘Miss Man’ and ‘savage’ because of my physique, but to
me, strength isn’t only about having muscles. It’s about having
heart and finding inner confidence, so I’m honored that Pantene
asked me to be part of their new campaign that encourages women to
break gender barriers, break the glass ceiling and never
settle.”
“We’re proud to announce Ronda Rousey as the newest member of
the Pantene family,” says Jodi Allen, Vice President of Hair Care
for North America at Procter & Gamble. “Ronda is the future of
strong women everywhere – women rising above society’s expectations
and proving once and for all that strong is always beautiful.”
The new campaign features Rousey articulating the phrase “Don’t
Hate Me Because I’m Strong” – a play on words from Pantene’s iconic
“Don’t Hate Me Because I’m Beautiful” campaign from the 1980s – to
highlight the step-change that a woman’s power comes from her
strength, not her beauty. In its newest chapter of the ‘Strong Is
Beautiful’ story, Rousey will appear in TV, digital and print
advertising, public relations and social media, and will join other
Pantene Ambassadors who are fueling their hair with Pantene.
Pantene is continuing to empower women around the world not only
at the forefront of its campaigns with its long line of strong
women whom the Brand has partnered with throughout the years,
including current Brand Ambassadors Selena Gomez and Jillian
Hervey, but also behind-the-scenes with its female-dominated team,
from a female director to a female editor, and led by a female
brand team.
Share this video on your social channels using
#StrongIsBeautiful and tagging @Pantene to help spread the message
that strong is always beautiful, or visit the links below to watch
Ronda in action.
- Ronda Rousey – “Don’t Hate Me Because
I’m Strong” | Pantene
- Ronda Rousey – Again | Pantene
For more information, visit www.Pantene.com, and to see upcoming
exclusive content of Rousey, follow Pantene on Instagram at
https://instagram.com/pantene and Twitter at
http://twitter.com/Pantene, become a fan on Facebook at
http://www.facebook.com/PanteneNA and subscribe on YouTube
www.youtube.com/Pantene.
ABOUT PANTENE PRO-V®:
Pantene Pro-V, the world’s #1 hair care brand, includes 18
collections to help provide women with their most beautiful,
healthy hair. The current Pantene Pro-V offerings include: Breakage
Defense, Beautiful Lengths, Classic Clean, Color Revival, Curl
Perfection, Damage Detox, Daily Moisture Renewal, Full &
Strong, Ice Shine, Nature Fusion, Repair & Protect, Smooth
& Sleek, Pro-V Style Series, Sheer Volume, Truly Natural, Truly
Relaxed, and Ultimate 10. Pantene Expert offerings include:
AgeDefy, Intense Colorcare, Intense Hydration, Intense Repair and
Intense Smooth. Powered by 70 years of experience, 200 scientists
and partnerships with 11 leading independent hair doctors from
around the world, Pantene’s Pro-V Formula works inside and out for
beautiful hair rooted in true, lasting health.
ABOUT RONDA ROUSEY:
Ronda Rousey is the Ultimate Fighting Championship’s (UFC)
longest-running bantamweight champion and the first U.S. woman to
win an Olympic medal in Judo. Arguably the most dominant athlete in
UFC history, Rousey is responsible for the inclusion of women in
the Octagon. She has also taken Hollywood by storm with her
signature force, landing roles in Entourage, Furious 7 and
Expendables 3. Her New York Times bestselling book, My Fight/Your
Fight charts her difficult path to glory. Marked by her signature
charm, barbed wit, and undeniable power, Rousey’s account of the
toughest fight of her life – in and outside the Octagon – reveals
the painful loss of her father when she was eight years old, the
intensity of her judo training, her battles with love, her meteoric
rise to fame, the secret behind her long-undefeated UFC record and
what it takes to become the toughest woman on Earth. The book is
currently being developed as a feature film by Paramount Pictures.
Rousey was the first woman to sign with the UFC, the world’s
largest mixed martial arts organization. Designated Bantamweight
Champion, she successfully defended her belt in the inaugural UFC
women’s bout in February 2012, and seven more times through August
2015. Rousey will return to the Octagon on December 30th to face
Amanda Nunes and fight to reclaim the women’s bantamweight title in
UFC 207.
ABOUT PROCTER &
GAMBLE:
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
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version on businesswire.com: http://www.businesswire.com/news/home/20161207005656/en/
DeVries GlobalLaura Platt,
212-546-8532lplatt@devriesglobal.com
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