My Black is Beautiful Kicks off its 10-year Anniversary with A Celebration of Black Beauty at the 2016 Essence Festival in Ne...
June 27 2016 - 8:00AM
Business Wire
My Black Is Beautiful (MBIB), an African-American
community-building platform created by Procter & Gamble
(P&G), celebrates 10 successful years of initiating and
sustaining a broad dialogue around black beauty at Essence Festival
in New Orleans. As the Official Sponsor of the Beauty and Style
Expo within Essence Festival, MBIB will galvanize thousands of
African-American women and encourage them to continue to fuel
conversations around beauty and pride. During the weekend leading
into the 4th of July, MBIB will offer festival-goers with
interactive, educational and engaging experiences that inspire them
to be #BeautyEmpowered, while connecting them with P&G products
with benefits for their hair and skin.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160627005681/en/
Join My Black is Beautiful, Official
Sponsor of the Beauty & Style Expo at Essence Festival in New
Orleans (Graphic: Business Wire)
“With the power of more than 2.5 million women behind us, we’re
celebrating a decade of inspiring initiatives that have challenged
society’s standard of beauty, while encouraging generations of
black women to embrace their best and beautiful selves,” said Grace
Janes, Brand Manager, My Black Is Beautiful. “We’re honored to
continue our partnership with Essence Festival where we will
continue to motivate thousands of extraordinary women not just to
join the community, but to truly take part in the dialogue that
positively affects their confidence and perceptions of
self-image.”
During the July 4th weekend, MBIB will pamper visitors in the
booth with skin consultations and hair styling brought to you by
brand partners Pantene, Head & Shoulders, Herbal Essences,
Aussie and Clairol Professional. MBIB prides itself on having the
largest online community of black women, and in efforts to keep
these women engaged throughout the weekend, the MBIB team will
maintain a social news station in the booth to bring the “best of”
MBIB and Essence Festival moments to the community. Festival
attendees are encouraged to stop by the booth to capture memorable
moments that can be shared on social media in an interactive photo
booth, to further digital engagement. My Black is Beautiful will
also surprise and delight festival-goers with celebrity guests,
social media surprise gifting, influencer interviews, free My Black
Is Beautiful T-shirts and swag bags with products and coupons – on
a first come-first serve basis.
In addition to the booth experience, MBIB will host two panel
discussions during the weekend on Essence’s Beauty & Style Expo
stage within the convention center, with influential women in the
industry such as: Pam Edwards Christiani, Beauty Director of
Essence; Nykia Spradley, Beauty Editor of Essence; Christen Rochon,
Founder of the Divas & Dorks blog; and popular YouTube
vloggers, The Glam Twinz. Conversations during the Beauty &
Style Expo will revolve around healthy hair and skin care for black
women, topics in relation to discovering your #hairtruth and
#Ageless beauty – two campaigns My Black is Beautiful has supported
this year.
The #hairtruth campaign comes to life on MBIB’s YouTube channel
with five webisodes featuring celebrity natural hair stylist,
Felicia Leatherwood and two African American Procter & Gamble
beauty scientists, who educate and share tips on how to best
maintain natural or relaxed hair. The #Ageless campaign supported
by Olay is an ongoing initiative to guide women in their journey to
attaining healthy and youthful looking skin. Both campaigns
support, celebrate and encourage black women’s individual and
collective definition of beauty, while giving them the resources
needed to be #BeautyEmpowered.
Visit the My Black is Beautiful booth to take part in all of the
action at the New Orleans Ernest N. Morial Convention Center, 900
Convention Center Blvd; Hall E – booth #2000.
About My Black is Beautiful
My Black is Beautiful is a community-building program consisting
of more than 2.5 million members, created to help positively change
the conversation around Black beauty by addressing the societal and
cultural stigmas associated with self-image. Formed at P&G in
2006 by a group of visionary women, MBIB was designed to spark a
broader dialogue about Black beauty. Their mission was to encourage
Black women everywhere to act as catalysts in their communities to
redefine beauty standards. Visit MBIB.com to learn more.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160627005681/en/
P&G CosmeticsLaura Brinker, 212-299-3796Global
CommunicationsBrinker.le@pg.comorEgami Group, IncBrandyce
Pechillo-Lindo, 917-720-5582Brandyce@egamiconsulting.com
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