Old Spice Gives 2016 NFL Draft Class a “Smellcome to the NFL” with the Legendary Performance of the New Hardest Working C...
April 28 2016 - 6:00AM
Business Wire
- Smellcome to the NFL Kits
include the new Hardest Working Collection of
anti-perspirants/deodorants and body washes delivering performance
for guys who demand more from their grooming products.
- Old Spice, the "Official Deodorant and
Body Wash of the NFL," teams up with expected top picks Ezekiel
Elliott and Laquon Treadwell to share 2016 NFL Draft
week experiences with Draft Day Facebook Live chat.
Old Spice, the “Official Deodorant and Body Wash of the NFL,” is
equipping future NFL stars with the performance of the new Hardest
Working Collection of anti-perspirant/deodorants and body washes,
providing prospective draftees with the confidence they need to
succeed in their new NFL careers. A grooming staple found in all
NFL locker rooms across the League's 32 teams, the manliest
grooming brand on the planet will supply newly-minted rookies with
Old Spice “Smellcome to the NFL” Kits, complete with the legendary
performance of the Hardest Working Collection featuring Odor
Blocker and Sweat Defense anti-perspirant/deodorants and Dirt
Destroyer body wash in addition to Old Spice Hair Care and Styling
products that will have the guys looking like locker room
veterans.
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Old Spice is equipping future NFL stars
with "Smellcome to the NFL Kits" featuring the new Hardest Working
Collection of anti-perspirants/deodorants and body washes
delivering Old Spice's most powerful grooming lineup. (Photo:
Business Wire)
Old Spice is teaming up with expected top picks, including
former Ohio State running back Ezekiel Elliott and Ole Miss
wide receiver Laquon Treadwell to give NFL fans direct
access to their Draft Week experiences with Old Spice’s first-ever
Draft Day Facebook Live chat on Thursday, April 28 from noon to 1
p.m. CT, just hours before the big night. Fans are invited to like
Old Spice at Facebook.com/OldSpice for updates and interact with
the players live on Draft Day. Elliott and Treadwell will also
share their pre-Draft thoughts in interviews with top sports
outlets during the week. Elliott is on Twitter (@EzekielElliot) and
Instagram (EzekielElliott), while Treadwell can be followed on
Twitter (@SuccessfulQuon) and Instagram (SuccessfulQuon) for the
latest on their appearances.
“Guys have turned to Old Spice to help them navigate the seas of
manhood for nearly 80 years,” said Janine Miletic, Old Spice Brand
Director at Procter & Gamble. “Old Spice is proud to help young
athletes get their careers off on the right foot by providing the
new Hardest Working Collection, Old Spice’s most powerful
anti-perspirant/deodorants and body washes, each delivering the
performance demanded by the rigors of the NFL.”
Old Spice Grooming
Lineup
Old Spice offers a full range of grooming products, including
deodorants, body washes, body sprays, shampoos, hair stylers,
electric shavers and trimmers, shave gels, after shaves and
colognes. Old Spice Hair and the new Hardest Working Collection are
part of the day-to-day grooming regimen of guys everywhere to look
and smell fresh from head to toes.
Old Spice Hair Care and Styling
Lineup
Old Spice features an assortment of shampoos, conditioners and
styling products designed to give guys the hair – and confidence –
they need to succeed. For those looking to "Right Your Hair
Wrongs," Old Spice has the answer.
Hardest Working Collection
Lineup
- Odor Blocker
Anti-Perspirant/Deodorant – Odor Blocker is Old Spice’s most
powerful invisible solid anti-perspirant/deodorant, delivering
legendary performance through stronger and longer sweat protection
than its other collections and a 50 percent increase in BCD odor
fighting technology that only Old Spice can claim. Odor Blocker’s
unique invisible solid anti-perspirant formula forms better plugs
to protect against sweat.
- Scents include new Lasting Legend, Pure
Sport Plus, Stronger Swagger, Extra Fresh and Tougher Timber.
- Sweat Defense
Anti-Perspirant/Deodorant – Sweat Defense soft solid
anti-perspirant/deodorant is Old Spice’s ‘gold standard’ delivering
“stronger and longer sweat protection” for all-day dryness. The
category standard for extra effective anti-perspirant/deodorants is
a 30 percent sweat reduction. Old Spice Sweat Defense delivers a 66
percent sweat reduction. Sweat Defense also is now turbocharged
with Old Spice’s proprietary BCD technology to trap and lock away
bad odors as they occur while releasing fresh, manly scent in its
place.
- Scents include new Lasting Legend, Pure
Sport Plus, Stronger Swagger, Extra Fresh and Fresher Fiji.
- Dirt Destroyer Body Wash – Dirt
Destroyer is Old Spice’s most powerful body wash, offering 15
percent more cleansers, a 30 percent thicker formula and 20 percent
more scent. Its thicker formula delivers a thick, dirt-eliminating
lather and less down the drain resulting in a better overall shower
experience.
- Available scents include new Lasting
Legend, Pure Sport Plus and Stronger Swagger.
For more information on the new Hardest Working Collection and
the Old Spice Hair Care and Styling lineup,
visit OldSpice.com. More on Old Spice and Old Spice at the
2016 NFL Draft, can be found on Twitter (@OldSpice), Facebook
(Facebook.com/OldSpice), YouTube (YouTube.com/OldSpice), Instagram
(oldspice) and Tumblr (oldspice).
About Old Spice
Procter & Gamble’s Old Spice is the quintessential men’s
grooming brand. With 75 years as an American icon, Old Spice is the
authority on the male grooming experience and has leveraged this
heritage to become the No.1 selling anti-perspirant/deodorant stick
and body wash brand with guys of all ages. Old Spice brings
authenticity, performance and confidence to male grooming and
offers a wide product portfolio for today’s man, including
anti-perspirants, deodorants, bar soap, body washes, body sprays,
after shaves and colognes.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160428005630/en/
Procter & GambleNicole Summers,
513-983-0502summers.nc@pg.comorCitizen RelationsChris Overholser,
213-996-3791chris.overholser@citizenrelations.com
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