Delivers Innovative Products, Immersive
Experiences and Personal Expert Service
NIKE, Inc. (NYSE:NKE) will open Nike Miami, its newest retail
experience tomorrow, Thurs., Jan. 19. The two-story, multi-sport
store is digitally connected across more than 31,000 sq. ft., and
is located at 1035 Lincoln Rd., in the heart of the City of Miami
Beach’s shopping district.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170118006193/en/
Nike Miami Opens, Delivering Future of
Sport Retail (Photo: Business Wire)
The new Nike Miami is designed to deliver the best of Nike
products and personalized services through a series of unique
spaces. Guided by a team of highly trained Nike store athletes,
Nike Miami offers personalized, immersive experiences for
consumers.
“Once again, we’re demonstrating how we are leading the future
of sport retail,” said Heidi O’Neill, Nike’s President of Global
Direct to Consumer. “Nike Miami offers some of the best products,
services and experiences under one roof. Whether you’re gearing up
for your first yoga class, committing to a New Year’s resolution,
or kicking the soccer ball around on our in-store pitch, Nike Miami
will help you raise your game.”
Nike Miami’s unique spaces are the ultimate service destinations
and include: an interactive digital Nike+ Running Trial Zone;
immersive Nike+ Soccer and Nike+ Basketball Trial Zones, where
consumers can try out the Brand’s latest products; The Lounge, a
women’s boutique within the store featuring a treadmill, greatly
expanded and enhanced fitting rooms and personal styling service;
the Nike+ Service Station, a dedicated service space to consult
with Nike certified store experts; and The Stands, an in-store
space where consumers can connect with one another and experience
live in-store programming, including Nike+ Member Sessions.
“The level and depth of service the new Nike Miami store offers
is game-changing,” said Nike athlete and Miami Dolphins lineman
Ndamukong Suh. “As professional athletes, we have access to the
coaching and tools that help us achieve our goals; Nike Miami
offers a personal sport experience that will help athletes of all
levels achieve their best.”
Nike Miami offers some of the hottest exclusive products, as
well as re-stocks, including the recently released HyperAdapt 1.0,
currently offered by appointment only, exclusively at Nike Miami.
The store will also feature Nike’s latest premium products,
including Kobe Fade to Black Pack, Kyrie 3 “What The,” Air Force 1
Ultraforce Mid, Zonal Strength Tights and the Apple Watch
Nike+.
The store design is inspired by the lifestyle of modern sport
and features a unique installation from Miami artist Jessy Nite.
The artwork—a multimedia combination of painting, custom typography
and sculpture—takes inspiration from the vibrant colors of Miami
and the power of sport. The exterior of the building showcases a
brise-soleil, a common architectural feature in South America and
South Florida used to mitigate the warm afternoon sun. The pattern
of the brise-soleil is comprised of two Nike icons: the waffle iron
and the Windrunner.
Nike+ Member Benefits
For members with Nike+, Nike Miami unlocks premium services and
benefits that streamline and enhance the shopping and membership
experience, including the ability to book a 1:1 appointment with an
expert, invitations to events and sessions, easy receipt-free
returns via their Nike+ profile, 30-day product trials all made
available via being a member with Nike+ and having the Nike+
app.
Nike Miami also offers seamless commerce—allowing consumers to
buy products in store and online from Nike.com in a single
transaction from the store, with free delivery of the online
product. The store provides scheduled courier delivery of in-store
purchases to certain Miami addresses, including hotels.
Note to Editors:Background on Nike Miami’s Service & Experience
Destinations
Nike+ Trial ZonesThree immersive Nike+ Trial Zones
transport consumers into authentic sport moments, bringing true
sport experiences into a personal shopping destination.
RunningIn the Nike+ Running Trial Zone on the first
floor, consumers start by consulting with Nike certified running
athletes on the best choices for footwear. They can then test out
shoes on a treadmill surrounded by two cameras capturing data from
their run and a video screen that records them on a 90-second
real-life run. Consumers’ personal trial experiences may be saved
to their Nike+ member profile, to enhance future shopping
experiences.
BasketballThe Nike+ Basketball Trial Zone, located on the
second floor, simulates the feel of the game in a 285-square foot
space. Consumers consult with Nike certified basketball experts to
select the best choices for footwear and receive 1:1 guidance on
product features and benefits. They can then test the shoes in an
enclosed basketball trial zone, allowing for the simulation of an
actual game or practice environment.
SoccerThe Nike+ Soccer Trial Zone, also on the second
floor and adjacent to the Nike+ Basketball Trial Zone, is a
285-square foot cleat trial area, encased in glass walls, with a
synthetic turf field and supported by Nike certified trial
athletes. Consumers can trial Nike’s best soccer cleats and receive
1:1 guidance on product features and benefits.
Nike+ Service StationAt Nike Miami, experts are at your
service. The Nike+ Service Station is home to the Nike+ 1:1
service, a private appointment with an expert who provides Nike+
members with a product gear-up, immersion in the Nike+ ecosystem, a
curated takeaway and access to Nike services and events.
The StandsThe Stands is the store’s first service
destination, offering a special seating area for live in-store
programming, including Nike+ Sessions—intimate discussions with
leading athletes, trainers, and trendsetters.
The LoungeWith a large boutique space, Nike Miami’s
Lounge is designed to transform sport retail for women. Guided by
Nike certified store athletes, consumers can test out products on a
treadmill and in enhanced fitting rooms that are double the size of
a standard Nike fitting room. The Lounge offers an array of
services, from Nike+ 1:1 personal appointments to bra fitting, pant
hemming, and digital checkout. There are three adaptive lighting
changes in all fitting rooms in Nike Miami—replicating the feel of
yoga studio to a night run.
Nike+ Member SessionsNike+ Member Sessions, located in
The Stands, provide members with Nike programming, featuring Nike+
Run Club and Nike+ Training Club events, and Nike+ Speaker
Sessions, an opportunity for consumers to engage with local
nutritionists and trainers.
Nike Miami is open seven days a week. Store Hours:
Monday-Saturday, 10 am to 11 p.m. Sunday, 11 a.m. to 10
p.m.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned NIKE, Inc. subsidiaries include
Converse, Inc., which designs, markets and distributes athletic
lifestyle footwear, apparel and accessories; and Hurley
International LLC, which designs, markets and distributes surf and
youth lifestyle footwear, apparel accessories. For more
information, Nike’s earnings releases and other financial
information are available at http://investors.nike.com. Individuals
can also visit http://news.nike.com/ and follow @Nike.
For more information, including multi-media materials, please
visit http://news.nike.com.
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