By Jacob Gershman 

A federal administrative law judge Monday took up the regulatory question underlying complaints about low wages in the fast-food industry: whether companies like McDonald's Corp. share responsibility for the actions of their franchisees.

The National Labor Relations Board's general counsel, who functions as the nation's chief labor law prosecutor, determined in July that McDonald's could be treated as a joint employer with its franchisees. In December, the NLRB general counsel issued complaints against the fast-food giant along with several franchisees alleging they violated the rights of restaurant workers who participated in activities to improve wages and working conditions.

The moves were the latest in a fraught relationship between U.S. corporations and the labor board and come as pressure is building to give low-wage workers raises.

Monday's proceeding in Manhattan is the first of several consolidated hearings to address the general counsel's complaints. Others are scheduled to take place in May and June in Chicago and Los Angeles. Administrative Law Judge Lauren Esposito, a former NLRB field attorney and labor union lawyer, is presiding over all three.

Fast Food Forward, a group backed by the Service Employees International Union, has been organizing demonstrations at McDonald's and other fast-food restaurants, demanding a $15 hourly minimum wage and the right to form a union.

A key question is determining when a corporate brand-owner like McDonald's becomes jointly responsible for labor violations at its franchisees. Currently a parent company has to have direct and immediate control over personnel matters like hiring and firing. The case could decide if quality and brand control measures and training activities can also trigger joint-employer liability.

Unions say the standard needs to change to address arrangements in which one company exercises control over another but has little responsibility for its workers.

McDonald's maintains that its franchisees, which own 90% of McDonald's more than 14,000 U.S. restaurants, set their own wages and control working conditions. It has wielded that argument as it faces intensifying labor protests and mounting lawsuits over worker conditions.

Trade groups such as the International Franchise Association say that treating franchisers as joint employers undermines a long-established and good business model that gives store owners autonomy. They also worry it would make fast food and other industries more vulnerable to campaigns by union-backed groups that seek to organize workers.

Businesses and unions are also awaiting a ruling in a separate case before the NLRB--involving subcontracted workers at a recycling processing facility--that could set a broader precedent that could influence the judge and the board's decision in the McDonald's cases.

If the judge rules against McDonald's, the company is expected to appeal the dispute to the NLRB's full five-member board in Washington, D.C. The battle could then head to a federal appeals court. The dispute may ultimately get decided by the U.S. Supreme Court.

Write to Jacob Gershman at jacob.gershman@wsj.com

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