By Rick Carew 

Private-equity firm MBK Partners LP has started a process to sell its stake in Korean cable-TV operator C&M Co., kicking off the process for a deal that could fetch bids between $2.5 billion and $3 billion, according to a person familiar with the situation.

The deal may spark a consolidation of Korea's fragmented cable market as rivals seek to get access to C&M's 2.4 million subscribers and strong position in the metropolitan Seoul market. The bidding process could see private equity bidders team up with cable operators to help fund an acquisition, according to the person.

MBK and Macquarie Group Ltd. took control of the Korean cable operator in 2008. They have hired Goldman Sachs Group Inc. to run the sale process and are sending out initial financial information, known as "teasers," to prospective buyers this week, the person said.

In 2013, C&M reported 310 billion Korean won (US$286 million) in earnings before interest, taxes, depreciation, and amortization on 660 billion Korean won in revenue.

Private-equity firms are expecting 2015 to be a major year for exits across the region as they want to return capital to investors. The sale would mark another exit for Asia-focused MBK Partners after it completed the sale of Chinese waste-to-energy company GSE Investment Corp. in December.

Write to Rick Carew at rick.carew@wsj.com

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