GameStop Offers Tips to Help Avoid the Holiday Shopping Blues
November 12 2015 - 11:51AM
Business Wire
National survey finds holiday shoppers will put
in the time for the gifts they want
Just days away from Black Friday, bargain-hunters are ready for
the annual “on your mark - get set - shop” when retailers’ doors
fly open and the shopping frenzy begins. GameStop, a family of
specialty retail brands that make the most popular technologies
affordable and simple, today released the results of a national
survey of more than 400 holiday shoppers – revealing that
respondents are not looking forward to losing valuable personal and
family time this holiday season, but are willing to put in the time
for the gifts they want most.
Overcome the Shopping Blues
According to survey respondents, approximately 35 percent
indicated that if given the option they would prefer spending time
with family or friends instead of shopping. For these dispirited
holiday shoppers who routinely view the entire shopping experience
to the likes of having teeth pulled, GameStop suggests leveraging
its pick-up-at-store service, which allows customers to shop for
any video game and collectible product from the comfort of their
home and pick up their purchase at a local store when it’s
convenient. The service can help customers avoid the holiday
shopping blues by making holiday gift hunting more efficient and
less stressful.
“It’s clear from the results of our holiday survey, customers
want to have more time for family and themselves during the
holidays instead of spending hours searching for gifts,” said Jason
Allen, vice president Multichannel Strategy at GameStop. “At
GameStop, we recognize the importance of family and actively work
to protect that precious time with policies like remaining closed
on Thanksgiving Day. We also offer our customers a range of
services to help make the shopping experience easier and more
enjoyable.”
The GameStop holiday survey also indicates that the “Holi-daze”
derives from anticipation of the time wasted in traffic driving
from store-to-store, navigating through large crowds to discover
gifts out-of-stock and waiting in never-ending checkout lines.
However, this overwhelmed and dazed condition can be easily averted
by leveraging GameStop’s mobile app to shop smarter and faster
while on the go. With five million users leveraging the app on a
regular basis, the mobile platform is open for business 24 x 7 and
offers unique features, functionalities and a detailed product
trade value center.
Time’s A-Wasting
When it comes to holiday shopping, patience is an important
quality among merrymakers. Almost three-fourths (73 percent) of
those surveyed expect to waste significant time driving to stores
and standing in lines to find the perfect gifts for their loved
ones. A full 80 percent of female respondents reported they will
wait in line at least 10 minutes and up to “as long as it takes” to
get the perfect gift for their loved ones. Representing the other
end of the spectrum, male respondents were almost three times more
likely to get antsy after just a couple minutes of waiting in line.
Altogether, nearly half (48 percent) prefer to spread their
shopping sprees in incremental outings of approximately an hour or
less each time.
Meanwhile, other shoppers will do whatever it takes to avoid
long lines at all costs, including:
- Risking potential shipping delays and
mishaps by completing all holiday purchases online (36
percent).
- Stocking closets, attics and cubbyholes
with bundles of gifts bought months in advance of the holidays (29
percent).
According to Allen, customers can shop faster and smarter by
mapping out in advance where to find video gaming gift items and
calling ahead or checking online to ensure the product is still in
stock. To help with that, GameStop offers its signature
“web-in-store” shopping service as a convenient way to help
guarantee every video game or collectible product is in stock by
giving customers the choice to order any product online while in a
store and having those orders shipped directly to them. For those
customers who want a little extra help when shopping for that
hard-to-find video game, Allen recommends stopping by a store to
tap into the knowledgeable GameStop store associates for one-on-one
help.
‘Master’ Shopping Faster
Understanding that waiting in long lines can be the fuse for a
tinsel-filled, temper time bomb, GameStop offers a variety of
services to help ease the burden of the holiday shopping rush. This
holiday, for the first time, the retailer is allowing customers to
purchase items using Apple Pay and Android Pay to speed up check
out. Those looking to avoid crowds, long lines, or lighten the load
altogether can leverage GameStop’s in-store online channel. The
service allows customers to shop through a catalog of more than
12,000 hard-to-find video game products within a single store and
have them shipped free of charge directly to their homes.
Finally, to make shopping easier, GameStop has outfitted every
store with hand-held tablets to enable GameStop associates to
research products and help check out customers more quickly from
anywhere in the store.
For all holiday gift inspirations, visit a local GameStop store,
or the Holiday Hub at www.GameStop.com/Holiday-Hub. The GameStop
Holiday Hub brings all the very best products, a host of deals, and
interactive tools together in one spot to make shopping easier.
Methodology
This survey was commissioned and conducted by GameStop and
research partner Survata.
It was fielded between Sept. 29 and Oct. 15 and more than 400
responders ages 25 to 54 participated in the online survey with a
4.79% margin of error. The complete holiday shopping survey results
can be found at GameStop 2015 Holiday Survey.
About GameStop
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500
company headquartered in Grapevine, Texas, is a global,
multichannel video game, consumer electronics and wireless services
retailer. GameStop operates more than 6,600 stores across 14
countries. The company’s consumer product network also includes
www.gamestop.com; www.Kongregate.com, a leading browser-based game
site; and Game Informer® magazine, the world’s leading print and
digital video game publication. In addition, our Technology Brands
segment includes our Simply Mac and Spring Mobile businesses.
Simply Mac, www.simplymac.com, operates 71 stores, selling the full
line of Apple products, including laptops, tablets, and smartphones
and offering Apple certified warranty and repair services. Spring
Mobile, http://springmobile.com, sells post-paid AT&T services
and wireless products through its 410 AT&T branded stores and
offers pre-paid wireless services, devices and related accessories
through its 68 Cricket branded stores in select markets throughout
the United States.
General information about GameStop Corp. can be obtained at the
company's corporate website. Follow GameStop on Twitter @
www.twitter.com/GameStop and find GameStop on Facebook @
www.facebook.com/GameStop.
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Jackie SmithGameStop – Public Relations817-
722-7520jackiesmith@gamestop.com
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