CARLSBAD, Calif., Sept. 29, 2015 /PRNewswire/ -- Today
Callaway Golf Company (NYSE: ELY) officially announced new Apex
Irons, new Apex Pro Irons, and Apex Hybrids. The new Apex clubs,
which will be available to golfers by the end of the month, advance
the Apex product line that is widely regarded as establishing a new
performance standard in the iron category since it launched two
years ago.
In the new Apex Irons, Callaway for the first time has precision
engineered its industry-leading face cup technology into a forged
iron to promote increased distance. This set also features a
multi-piece construction with more offset in the longer irons, a
more compact shape with less offset in shorter irons, and advanced
forging for incredibly soft feel.
The new Apex Pro Irons are a forged performance set built
specifically for skilled players. They incorporate Tour influenced
shaping and design with a classic look, progressive flow weighting
that optimizes Center of Gravity (CG) for playability and control,
and soft feel that better players prefer.
And the Apex Hybrid is the first hybrid for the Apex and Apex
Pro player. It has a longer, more iron-like blade length with a
Neutral CG bias, controlled ball flight, and workability from
precision shaping. The new hybrids also deliver high ball speeds
from a forged face cup, and an Internal Standing Wave that helps
move the CG for versatility on various shots.
Live now, the Callaway Apex webpage features a suite of
multi-material content related to the new products, including
product videos, imagery and more: www.callawaygolf.com/apex
The new Apex Irons (available lofts: 3-SW) and new Apex Pro
Irons (available lofts: 3-AW) will be available at retail on
October 30, and golfers can pre-order
them starting October 16 on Callawaygolf.com. Both iron sets
will have a retail price of $1,199.99
for steel shafts and $1,399.99 for
graphite shafts. The new Apex and new Apex Pro sets will both have
a wide selection of no upcharge shaft options, including popular
shafts on Tour.
The Apex Hybrid (available lofts: 2H-5H) will be at retail and
online on CallawayGolf.com on December
4, and golfers can pre-order them starting October 16, with a retail price of $219.99 each.
Media-Specific Assets:
New Apex Irons:
http://www.callawaypresscenter.com/portfolio-item/apex-cf-16-irons/
New Apex Pro Irons:
http://www.callawaypresscenter.com/portfolio-item/apex-pro-16-irons/
New Apex Hybrids:
http://www.callawaypresscenter.com/portfolio-item/apex-hybrid/
About Callaway Golf
Callaway Golf Company (NYSE: ELY) creates products designed to
make every golfer a better golfer. Callaway Golf Company
manufactures and sells golf clubs and golf balls, and sells golf
accessories, under the Callaway Golf® and Odyssey® brands
worldwide. For more, please visit http://www.CallawayGolf.com
CONTACT:
Scott
Goryl
Callaway Golf Company
Scott.Goryl@CallawayGolf.com
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SOURCE Callaway Golf