Accenture and Opera Romana Pellegrinaggi Launch Official Extraordinary Jubilee Year of Mercy App
May 19 2016 - 3:57AM
Business Wire
Up to 40 Million Visitors Expected to Rome Can
Plan Jubilee Trip with Mobile App
Accenture (NYSE:ACN) today announced that the official mobile
application for the Extraordinary Jubilee Year of Mercy has been
built and launched by Accenture Mobility, part of Accenture
Digital, to help an expected 25 – 40 million visitors to Rome build
itineraries for their trip. Accenture worked with Opera Romana
Pellegrinaggi, the Vatican State’s hospitality organization, to
develop the application after being selected as its Official
Digital Partner.
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The IUBITINERA app will help make this
the first Digital Jubilee Year (Photo: Business Wire)
To accompany this major event for pilgrims and tourists to Rome,
Accenture and Opera Romana Pellegrinaggi developed the mobile app
for Android and iOS. Named ‘IUBITINERA’ from the Latin “Iubileum
Itinera” (routes of the Jubilee), users can download the app for
free and use it as a digital guide along the four official routes
of the Jubilee in Rome: the Papal Route, the Pilgrim Route, the
Route of Mercy and the Marian Route.
Available in English and Italian, the interactive maps contain
pictures and descriptions of more than 60 points of interest,
including works of art, historic monuments or items of religious or
cultural significance. By utilizing location-based services, these
pop-up on device screens when users are walking past them, whether
following an interactive route or not. Users will also be able to
take advantage of real-time tourist and transport information for
Rome, and pilgrims will also have access to meditations and
religious teachings via the app.
Designed to offer a simple user experience suitable for all ages
and users both online or offline, the app is easy to navigate so
that information can be found quickly. The app can track the
distance travelled by users as well as the distance still to cover
on each route before reaching the Basilica of St. Peter, where the
four paths of the Jubilee Year of Mercy end. In addition, users can
save and share their progress through social networks, providing
and receiving feedback on their experiences.
“The IUBITINERA app will help make this the first Digital
Jubilee Year,” said Monsignor Andreatta, CEO of Opera Romana
Pellegrinaggi, who has been involved in the organization of three
Jubilees. “It was important to us that people could experience all
that Rome and the Jubilee routes have to offer in a frictionless
way, and we selected Accenture for its ability to quickly design,
build and test a light, simple app for this. Navigation and route
planning are made easy through the app, and people can share their
experiences via social networks. Through this elegantly designed
digital solution from Accenture, we can enhance people’s visits to
Rome not only on the occasion of the Jubilee, but also for the
tourists in the near future.”
"Supporting Opera Romana Pellegrinaggi in opening up this major
event to all visitors is something we are very proud of,” said
Fabio Benasso, President and CEO of Accenture ICEG: “By putting an
interactive digital assistant in the hands of up to 40 million
visitors, we will help make the experience special and fulfilling
for everyone coming to Rome in this Jubilee year. Quickly building
useful apps that provide large volumes of information but offer a
smart, light, enjoyable user experience is a challenge increasingly
faced by organizations everywhere, and this app is an excellent
example of how it can be achieved. The Extraordinary Jubilee Year
of Mercy is a complex, internationally important event, and this
collaboration takes place following on from our official global
partnership with Expo Milan 2015, one of the world’s largest and
most complex events, serving more than 21 million visitors in six
months during 2015.”
The Extraordinary Jubilee Year of Mercy runs from 8th December
2015 to 20th November 2016, and the app will be managed and updated
by Accenture throughout that time to offer the best, most relevant
experience to visitors.
For more details and to download the app for free, please visit
the Apple Store or Google Play.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With approximately
373,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and
lives. Visit us at www.accenture.com.
Accenture Digital, comprised of Accenture
Analytics, Accenture Interactive and Accenture
Mobility, offers a comprehensive portfolio of business and
technology services across digital marketing, mobility and
analytics. From developing digital strategies to implementing
digital technologies and running digital processes on their behalf,
Accenture Digital helps clients leverage connected and mobile
devices; extract insights from data using analytics; and enrich
end-customer experiences and interactions, delivering tangible
results from the virtual world and driving growth. To learn more
about Accenture Digital, follow us @AccentureDigi and
visit www.accenture.com/digital.
About Opera Romana Pellegrinaggi
Opera Romana Pellegrinaggi (ORP) is an activity of the Vicariate
of Roma, a body of the Holy Seat, directly dependent on the
Cardinal Vicar of the Pope. The ORP accompanies pilgrims along the
routes of the Spirit all over the world and offers spiritual,
technical and organizational assistance. Today, after more than 80
years after its foundation, the ORP is experiencing a new stage of
his service to the Pope and to the pilgrims: a renewed service for
hospitality in Rome and for Pilgrimages, inspired by the
Extraordinary Jubilee of Mercy, proclaimed by Pope Francis.
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Accenture Media Relations ItalyArmando Barone, + 39
3485608969armando.barone@accenture.comorGiulia Marcolli, + 39
3498689211giulia.marcolli@accenture.comorFollow
@AccentureItalia
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