BEIJING, Feb. 20, 2015 /PRNewswire/ -- iQIYI ("iQIYI" or
"the Company"), an independently operated subsidiary of Baidu
(NASDAQ: BIDU) and one of the largest Internet and mobile video
service providers in China, today
announced that the CCTV 2015 New
Year's Gala broadcast on iQIYI's online platform received
the most simultaneous views for a TV program broadcast live on a
single online platform ever.
Simultaneous views of the Gala reached a record 14 million on
iQIYI's platform, far surpassing the previous record set during the 2014 World Cup. As of
February
19, the Gala had been streamed over 70 million times, with total viewership
surpassing 40 million and total viewing time reaching more than 50
million hours. During the live broadcast, viewers posted more than
100 million subtitle comments, called danmu, on iQIYI. Of those who
watched the Gala on the Company's platforms, 91% are under age
30.
iQIYI's CTO Xing Tang said, "We are delighted to have
provided global audiences with a live broadcast of CCTV's
New Year's Gala through our online
platform. iQIYI has built a global hybrid content delivery network
with over eight terabytes of bandwidth. Through the efforts of our
nearly 1,000 engineers, we added an additional two terabytes to
ensure a smooth and high-quality viewing experience."
iQIYI hopes that CCTV's cooperation
with iQIYI will encourage more TV stations to release copyrights to
the market. The Gala deal, in addition to the ever-increasing
amount of iQIYI-produced content, shows that the influence of the
Company's online video platform continues to grow, a phenomenon
more advertisers are recognizing. Fifteen major companies competed
for commercial time during the Gala on iQIYI.
CCTV granted iQIYI exclusive online broadcasting rights to
stream the Gala live domestically and overseas.
About iQIYI
iQIYI is an
independently operated subsidiary of Baidu, the world's largest
Chinese search engine, which launched on April 22, 2010. Since its launch, iQIYI has
pursued the ultimate online video experience for Chinese users,
becoming an industry model in promoting innovation in products,
technologies, and marketing.
On May 7,
2013, iQIYI announced a merger with PPS. According to IUT
data released by iResearch in December
2014, iQIYI and PPS were among the leaders in the industry
in terms of all-platform unique visitors and monthly effective
viewing duration. As of December
2014, iQIYI's mobile app (including iQIYI and PPS) was
running on 860 million devices, with mobile traffic accounting for
63% of the sites' total traffic. The monthly viewing time on iQIYI
and PPS surpassed 1 billion hours for three successive months in
2014. According to data from November and December 2014, mobile accounted for 1.17 billion
hours of monthly viewing time on iQIYI, and PCs accounted for 1.15
billion hours. Unique visitors per day on iQIYI reached 44.27
million on mobile devices and 44.18 million on PCs.
In the future, iQIYI will continue to
pursue providing customers with ever richer video content and a
ceaselessly improving viewing experience.
For media inquiries, please contact:
iQIYI Inc.
Stephanie
Ye
PR Manager, International Communications
yemao@qiyi.com
Brunswick Group
Beijing
Yajun Zhang
+86 (10) 5960-8600
iqiyi@brunswickgroup.com
Beijing
Rachel Morarjee
+86 (10) 5960-8600
iqiyi@brunswickgroup.com
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SOURCE iQIYI