Yum! Brands’ World Hunger Relief Effort with Global Spokesperson Christina Aguilera Named Top Cause-Related Campaign by Two...
March 24 2015 - 12:15PM
Business Wire
World Hunger Relief Effort Raises $600
Million for United Nations World Food Programme and Other Hunger
Relief Agencies Since Program Inception
Yum! Brands (NYSE: YUM), parent company of KFC, Pizza Hut and
Taco Bell and one of the top 100 Corporate Citizens by Corporate
Responsibility Magazine, announced its World Hunger Relief effort
has been named the winner of the top Cause Branding Campaign and
top Nonprofit Partnership of the Year by PR News’ CSR (corporate
social responsibility) Awards. World Hunger Relief was also named a
finalist for Global Campaign of the Year and a finalist for
Cause-Related Campaign of the Year by PRWeek’s annual Awards.
Yum! Brands’ World Hunger Relief effort is the world’s largest
private sector hunger relief initiative, spanning more than 125
countries, over 41,000 KFC, Pizza Hut and Taco Bell restaurants and
1.5 million associates. The initiative began in 2007 in an effort
to raise awareness, volunteerism and funds for the World Food
Programme (WFP) and other hunger relief agencies. Since 2007, World
Hunger Relief has raised $600 million in cash and food donations,
providing 2.4 billion nutritious meals for women and children
around the globe.
PR News’ annual CSR Awards and PRWeek’s annual Awards honor the
most outstanding domestic and global communications efforts that
set new standards of excellence in the PR industry. Both awards
recognized Yum! Brands for the Company’s “Pass The Red Cup”
campaign. Last fall the Company created unprecedented awareness and
engagement with the “Pass The Red Cup” social media campaign
featuring WFP Ambassador Against Hunger, Multi-Grammy Award winner
and international superstar Christina Aguilera. Aguilera has served
as a volunteer spokesperson for World Hunger Relief since 2009 and
has helped to raise millions for WFP and other hunger relief
agencies. The 2014 campaign raised a record-breaking $40 million in
overall cash and food donations for WFP and others.
“With one in nine people globally going to bed hungry each
night, we believe it’s our privilege and responsibility to address
world hunger,” said Greg Creed, CEO, Yum! Brands. “The recognition
reflects the incredible awareness our global spokesperson Christina
Aguilera has helped us raise about this critical issue. It also
demonstrates the hard work and passion of our associates and
franchisees around the globe who have raised record-breaking funds
and food donations and volunteered in their local communities
toward hunger relief.”
In 2007, there were nearly 1 billion people suffering from
chronic hunger around the world. Today, the number has been reduced
to 805 million people, according to the United Nations. Every U.S.
dollar raised by Yum! Brands’ World Hunger Relief effort goes
directly towards WFP’s operations to fight hunger worldwide, mostly
to disaster relief and school meals programs. Just one U.S. dollar
provides meals to four hungry children at school.
Over the years, Yum! Brands’ World Hunger Relief has received
numerous awards and accolades for its efforts to fight global
hunger. President Clinton recognized Yum! at the Clinton Global
Initiative in 2008 for the Company’s commitment to donating $80
million over five years to help WFP and others provide 200 million
meals for hungry school children in developing countries. WFP named
Yum! Brands “Partner of the Year” in 2010 for the Company’s World
Hunger Relief effort. Yum!’s Executive Chairman, David Novak, and
Christina Aguilera were honored at the State Department in 2012
with the George McGovern Leadership Award. In addition, World
Hunger Relief has been recognized with more than 30 top honors for
its cause-related public relations and marketing efforts from
leading organizations such as PR News, PRWeek, SABRE and Bulldog,
among others.
Yum! also addresses hunger in the U.S. through its Harvest
program. Since 1992, the Company’s brands have contributed more
than 173 million pounds of food to over 3,000 nonprofit
organizations for those at risk of hunger in the U.S. Since its
launch over two decades ago, Harvest has become one of the largest
prepared-food donation programs in the world. Yum! is continuing to
expand Harvest globally in 2015.
For more information on Yum! Brands Community initiatives around
the world, visit www.yumcsr.com or read the latest news in the Yum!
Global Newsroom, www.yum.com/newsroom.
Yum! Brands, Inc., based in Louisville, Kentucky, has over
41,000 restaurants in more than 125 countries and territories. Yum!
is ranked #216 on the Fortune 500 List with revenues of over $13
billion. In 2014 Yum! was named one of the Aon Hewitt Top Companies
for Leaders in North America. The Company’s restaurant brands –
KFC, Pizza Hut and Taco Bell – are the global leaders of the
chicken, pizza and Mexican-style food categories. Outside the
United States, the Yum! Brands system opens over five new
restaurants per day on average, making it a leader in international
retail development.
The World Food Programme is the world’s largest humanitarian
agency fighting hunger worldwide, delivering food in emergencies
and working with communities to build resilience. Last year, WFP
assisted more than 80 million people in 75 countries. For more
information, visit www.wfp.org.
About the Awards:
PR News is a daily intellectual hub that serves the
communications and marketing community at corporations, agencies
and nonprofits. The PR News group focuses on honing and growing PR
practitioners’ skills in social media, crisis management, digital
PR, measurement, employee relations, media training, CSR and
writing through its flagship newsletter, webinars, conferences,
awards programs, workshops and guidebooks. With the launch of its
weekly newsletter over 70 years ago, PR News has remained dedicated
to supporting the growth of communicators all while keeping them
abreast of the latest news affecting the industry. For more
information, please visit www.prnewsonline.com.
PRWeek is the leading title for public relations and
communications news in the U.S. Since its launch in November 1998,
PRWeek has provided timely news, reviews, profiles, techniques, and
timely research for in-house and agency professionals. PRWeek
reflects an industry playing a more pivotal role than ever before,
not only in the marketing strategies of companies, brands, and
organizations, but also within boardrooms and amongst the C-suite.
The brand also extends into the iconic PRWeek Awards, PRWeek
Conference, roundtables, webcasts, and virtual forums. For more
information, please visit www.prweek.com.
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Yum! Brands, Inc.Virginia Ferguson, 502-874-8200
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