Worldwide Sales of Toyota Hybrids Surpass 10 Million Units
February 14 2017 - 12:17AM
JCN Newswire (English)
Toyota Motor Corporation is proud to announce cumulative global
hybrid vehicle (HV) sales of 10.05 million units as of January 31,
surpassing the 10 million unit mark(1). More than a numerical
milestone, this demonstrates the staying power of a technology that
is now emerging as a mainstream solution to reduce greenhouse gas
emissions and other pollutants.
Helping to mitigate the environmental effects of automobiles has
long been a priority for Toyota. Based on the stance that
environmentally friendly vehicles can only truly have a significant
positive impact if they are widely used, Toyota has encouraged the
mass-market adoption of hybrid vehicles across the globe. Toyota
launched the Coaster Hybrid EV in August 1997 and the Prius-the
world's first mass-produced hybrid passenger vehicle-in December of
the same year. Since then, Toyota hybrid vehicles have received
tremendous support from consumers around the world. This latest
milestone of 10 million units was achieved just nine months after
total sales reached 9 million units at the end of April 2016.
As reductions in greenhouse gas emissions increasingly became a
problem of global magnitude, the first generation Prius represented
Toyota's response to the resource and environment-related issues of
the twenty-first century. The Prius development team was convinced
that, whatever the results of their efforts, the development of a
hybrid vehicle was essential for the future, and that they had to
do what was necessary rather than what was simply possible. With
this in mind, the team unveiled the world's first mass-production
hybrid passenger vehicle to the world. The Prius proved so popular
with customers that it became a byword for an "environmentally
friendly vehicle." The Toyota Hybrid System (THS), which was
incorporated in the first generation Prius, evolved into THS II in
2003, and was thereafter rolled out in a wide range of Toyota
vehicles. The fourth-generation Prius, which became the first
vehicle to be built on Toyota New Global Architecture (TNGA(2)),
was developed not only with environmental performance in mind, but
also with outstanding driving performance for customers wanting to
purchase a car that was fun to drive.
Toyota launched its first hybrid vehicle 20 years ago, and the
circumstances surrounding environmentally friendly vehicles have
since changed dramatically. The growing popularity of the Prius led
to the creation of a new customer standard of choosing cars based
on their environmental performance. As the number of companies
developing and launching hybrid vehicles increased, so a new
segment of "hybrid vehicles" was established. In addition, now that
customers around the world are opting to purchase hybrid vehicles
and other fuel-efficient vehicles, the entire automobile industry
has been able to contribute to the solution of global environmental
problems. Having passed the 10 million vehicle milestone, Toyota
will continue to create ever-better cars for its customers.
"When we launched Prius, no one even knew what a hybrid was. Those
who drove it were called geeks or other names. Today, thanks to
those early adopters who gave Prius a chance, hybrids have grown in
popularity, and have ridden a wave of success out of the unknown
and into the mainstream," said Takeshi Uchiyamada, Chairman of the
Board of Directors at Toyota and known as the father of the Prius.
"We are grateful to each and every one of our customers who has
helped us achieve this important milestone of 10 million hybrid
sales. We are committed to continue working hand-in-hand with them
to tackle global environmental issues."
As of January 31, Toyota estimates that the use of Toyota's HVs(3)
in lieu of conventional gasoline-powered vehicles of similar size
and driving performance has resulted in approximately 77 million
fewer tons(4) of CO2 emissions and has saved approximately 29
million kiloliters of gasoline.
Toyota announced the Toyota Environmental Challenge 2050 in October
2015, setting challenges that it will undertake to help reduce the
negative impacts of automobiles on the global environment to as
close to zero as possible, and to contribute to the creation of a
sustainable society. Toyota has positioned hybrid technologies as
core environmental technologies for the twenty-first century.
Hybrid encompasses all of the component technologies necessary for
the development of environmentally friendly vehicles, from battery
electric to fuel cell hydrogen vehicles, which facilitate the use
of different fuel combinations, Toyota is committed to further
expanding its lineup of environmentally friendly vehicles.
(1) Including plug-in hybrid vehicles, Toyota data
(2) Toyota's company-wide global program to structurally transform
automobile design. The goal of TNGA is to dramatically improve the
basic performance and marketability of Toyota vehicles by reforming
and considering the overall optimization of developing new
powertrain components and vehicle platforms.
(3) Excluding the Coaster Hybrid EV and Quick Delivery 200
(4) Toyota calculation based on the number of registered vehicles x
distance traveled x fuel efficiency (actual fuel efficiency in each
country) x CO2 conversion factor
About Toyota
Supported by people around the world, Toyota Motor Corporation
(TSE:7203; NYSE:TM), has endeavored since its establishment in 1937
to serve society by creating better products. As of the end of
December 2013, Toyota conducts its business worldwide with 52
overseas manufacturing companies in 27 countries and regions.
Toyota's vehicles are sold in more than 170 countries and regions.
For more information, please visit www.toyota-global.com.
Source: Toyota
Contact:
Public Affairs Division
Global Communications Department
Toyota Motor Corporation
Tel: +81-3-3817-9926
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