By Wayne Ma And Don Clark 

HAINAN, China--Internet giant Tencent Holdings Ltd. is getting help from International Business Machines Corp. to attract business customers, as the Chinese company diversifies its offerings beyond games and online communication.

The companies said they signed a preliminary agreement to develop cloud-based offerings that would be provided by Tencent to sectors like banking, retail and health care, including services like management tools and analytics. The offerings will be run from Tencent data centers, the companies said, though Tencent has the option to use an IBM data center in Hong Kong.

Financial terms of the agreement weren't disclosed.

Cloud computing typically refers to services that allow customers to rent computing power and software over the Internet instead of using their own server systems.

Tencent's agreement with IBM moves it into territory already occupied by rivals such as Alibaba Group Holding Ltd., highlighting the growing competition between the two companies. Since 2009, Alibaba has worked with a number of Chinese data-center providers such as Huawei Technologies Co. to offer cloud-computing services to small- and medium-size businesses.

Tencent already has been building out its data centers across China, with major facilities in Tianjin, Shanghai and its hometown of Shenzhen. Last year, Tencent signed deals with Hutchison Telecommunications Holdings Ltd. and Equinix Inc. to use their data centers in Hong Kong as part of efforts to expand internationally.

For IBM, the pact is the latest in a series of recent agreements aimed at bolstering growth in the company's services and software operations, which have slowed lately. Over the past few months, IBM has announced partnerships with companies such as Twitter Inc., SAP SE and Apple Inc. to provide services to corporate customers.

In the latest alliance, IBM is hoping to benefit from the Chinese company's massive operations and volume of customer contacts in Asia and elsewhere. Tencent claims it has nearly 1 billion users and operates around 400,000 server systems.

IBM also said its consultants and executives can learn from Tencent's fast-moving operating style. "We are going to be elevating our capacity to drive to their level of speed," said Nancy Thomas, managing partner with IBM's business-consulting services in China.

Juro Osawa in Tokyo contributed to this article.

Write to Wayne Ma at wayne.ma@wsj.com and Don Clark at don.clark@wsj.com

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