According to a new survey by Seattle’s Best
Coffee, 88 percent of coffee-drinking holiday shoppers need extra
coffee to power through the holiday shopping season1
Whether searching for deals online from home or on-the-go, more
than half of holiday shoppers say a cup of coffee is their favorite
way to prepare for a day of shopping.2 To ensure coffee lovers fill
their mugs with great coffee and get some extra perks along the
way, Seattle’s Best Coffee®, part of Starbucks Corporation
(NASDAQ:SBUX), launches Seattle’s Best Doorbusters, a month-long
giveaway extravaganza – no sleeping bags, lawn chairs or early
mornings required.
To ensure shoppers are filling their mugs
with great coffee and getting some extra perks this holiday season,
Seattle’s Best Coffee is launching a month-long giveaway
extravaganza. Visit www.SeattlesBestDoorbusters.com for the chance
to win hundreds of prizes. (Photo: Business Wire)
With nearly half of holiday shoppers, roughly 118 million
Americans, starting the search for deals before Black Friday,3 the
Seattle’s Best Doorbusters give earlybirds a jump on the holidays
with a much needed coffee fix. On select days throughout November,
Seattle’s Best Coffee will offer holiday shoppers the chance to win
one of hundreds of holiday Doorbuster giveaways, like a Black
Friday Power Up kit or Cozy on the Couch prize pack, all stocked
with everything needed to deal hunt, shop and sip the best
coffee.
“As holiday deals begin earlier each year, the one-day frenzy of
Black Friday is turning into an entire month of deal hunting,” said
Jennifer Dimaris, vice president, brand management for Seattle’s
Best Coffee. “Our Doorbuster giveaways allow our customers to get a
head start on holiday shopping, so they can eventually sit back and
enjoy the holidays with our great-tasting coffee.”
Enter to Win Hundreds of Doorbuster Giveaways
Among coffee-drinking holiday shoppers, 88 percent will need
extra coffee to power through their shopping checklist.4 In
addition to awesome prizes, each Doorbuster giveaway will arm
shoppers with what they need most during the hectic holiday season
– a smooth, medium and balanced cup of Seattle’s Best Coffee.
From now until Cyber Monday, holiday shoppers can burst through
the virtual doors at SeattlesBestDoorbusters.com. By submitting an
online entry form, deal hunters will be entered for a chance to win
hundreds of prizes. But shoppers must act quickly – the Doorbuster
giveaways will only be live for select periods of time throughout
the month. See rules below. The entire line-up of Doorbuster
giveaway prize packs include:
- Conquer the Cold: Two 12-oz.
bags of Seattle’s Best Coffee, smartphone gloves, wireless
all-weather earmuffs and an umbrella
- Black Friday Power Up: Three
16-ct. boxes of Seattle’s Best Coffee K-Cup® Packs, a single-cup
brewer, travel mug and portable smartphone charger
- Wrap Party: Three 12-oz. bags of
Seattle’s Best Coffee, wireless music speaker and wrapping
supplies
- Holiday Multi-Tasker: Two 12-oz.
bags of Seattle’s Best Coffee, tablet and travel mug
- Cozy on the Couch: Three 12-oz.
bags of Seattle’s Best Coffee, coffee quote sweatshirt,
holiday-scented candle and online shopping streaming device
- Deck Your Desk: Three 16-ct.
boxes of Seattle’s Best Coffee K-Cup® Packs, a single-cup brewer,
USB coffee mug warmer and desk supplies
Coffee drinkers looking to taste great coffee can also grab a
$2-off coupon for Seattle’s Best Coffee at-home packaged coffee or
K-Cup® packs, which can be redeemed where groceries are sold
nationally at retailers including Walmart, Kroger and Safeway.
Fans can stay in the know on the Doorbuster giveaways by
following Seattle’s Best Coffee on Facebook, Twitter and Instagram,
and signing up for email alerts at SeattlesBestDoorbusters.com.
About Seattle’s Best Coffee
Seattle’s Best Coffee LLC has been roasting premium coffee since
1970 and today roasts more than 20 million pounds of coffee every
year and millions of cups of our coffee are served every day. A
freshly-brewed cup of Seattle’s Best Coffee is currently available
in more than 50,000 locations including cafes, college campuses,
restaurants, hotels, airlines, cruise ships, grocery stores and
movie theatres. Seattle’s Best Coffee is a featured brand within
Starbucks Corporation (NASDAQ: SBUX). For more information, please
visit Seattle’s Best Coffee online at www.seattlesbest.com, become
a member of the coffee community at
www.facebook.com/SeattlesBestCoffee or follow Seattle’s Best Coffee
on Pinterest for unique coffee inspiration at
www.pinterest.com/seattlesbest.
Keurig, the Cup and Star design, Keurig Brewed, K-Cup, and the
Keurig brewer trade dress are trademarks of Keurig Green Mountain,
Inc., used with permission.
Seattle’s Best Coffee Doorbusters GIVEAWAY Abbreviated
RULES
NO PURCHASE NECESSARY. Starts on 11/6/14 and ends on 12/1/14 and
consists of 6 separate sweepstakes. Specific Entry Period dates
apply. See Official Rules for Entry Period dates, entry
instructions, odds of winning, etc. Open only to legal residents of
the 50 US (incld. DC). Must be at least 18 years of age. Void where
prohibited or restricted by law. Sponsor: Seattle’s Best Coffee
LLC.
About the Seattle’s Best Coffee Black Friday Survey
The Seattle’s Best Coffee Black Friday survey was conducted by
Wakefield Research among 1,000 nationally representative U.S.
adults ages 18+, between Oct. 14 and Oct. 21, 2014, using an email
invitation and an online survey. Quotas have been set to ensure
reliable and accurate representation of the U.S. adult population
18+. The margin of error is plus or minus 3.1 percentage
points.
1 Seattle’s Best Coffee Black Friday survey conducted by
Wakefield Research, October 2014
2 Seattle’s Best Coffee Black Friday survey conducted by
Wakefield Research, October 2014
3 2013 US Census data and Seattle’s Best Coffee Black Friday
survey conducted by Wakefield Research, October 2014
4 Seattle’s Best Coffee Black Friday survey conducted by
Wakefield Research, October 2014
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141106005225/en/
Seattle’s Best CoffeeSanja Gould,
206-318-7100press@seattlesbest.comorZeno GroupStephanie Casanova,
312-222-1758stephanie.casanova@zenogroup.com
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