PARIS, Jan. 12, 2017
/PRNewswire/ -- IBM (NYSE: IBM) and Sacem, one of the world's
leading cultural and creative collective management organizations,
announced today a 10-year strategic alliance to develop URights, a
world-class copyright platform on IBM Cloud designed to track and
capture the value of online music for both creators and
publishers.
Electronic distribution of music and advances in the streaming
market have led to rapid growth in the amount of creative content
being consumed around the world. Last year, Sacem tracked nearly
982.5 billion download and streaming transactions – almost twice
the 2015 total.
To handle the exponential volume of music transactions online,
URights the innovative rights collection and distribution
services platform – co-developed by Sacem and IBM – will help to
more effectively identify online rights.
The platform will allow Sacem to provide additional value to
rights owners with increased data analysis allowing more
transparency and a more efficient identification of online works to
help ensure they are compensated fairly. In 2015, Sacem distributed
royalties to 293,000 creators and publishers in France and around the world, to credit two
million works.
URights is open by design to allow other partners to
integrate, such as other collective management organizations across
the world, ensuring to save cost duplications and enhanced
data-driven decision making. It will also provide customized
services tailored to the specific nature of their local
markets.
The platform's flexibility provides Sacem the ability to address
royalties for creators and publishers in areas such as audiovisual
content.
Built on the IBM Cloud and infused with analytics solutions,
URights is optimized for providing insights from data in a
fast and easy way. IBM BigInsights for Apache Hadoop helps to
manage and analyze trillions of digital sales made from the Digital
Services Providers while IBM Watson Explorer will provide the
ability to analyze structured and unstructured data to find trends
and patterns from the data.
The platform will also offer creators and publishers new
services to help them access and analyze market analytics, as well
as to provide a better understanding of cultural goods
consumption.
"Sacem is thrilled to partner with IBM, a global technology
leader. We work constantly to improve our effectiveness and build
on our leading position," said Jean-Noël Tronc, CEO of Sacem. "We
are pioneers in a rapidly evolving global marketplace, committed to
maximizing the value of our members' rights in a fragmented online
world – not just for music rights but also for audio-visual works.
We are passionate about ensuring a sustainable creative future by
using the latest technology to enhance efficiency in identifying
the usage of our members' works – in any digital media, on any web
platform. URights will enable us to better optimize
collections and distributions to our members and for all the
repertoires we are mandated to protect, in the most transparent
way."
"The music and media industries face many complex challenges in
the management of copyright materials from music to visual
creation. The combination of our digital skills, and advanced
analytics running on IBM's global, secure hybrid cloud can help
Sacem lead the industry to track and capture the value of online
music," said Steve Canepa,
General Manager, Global Telecommunications, Media &
Entertainment Industry, IBM. "Responding to a marketplace
that is changing every day, Sacem's expertise combined with IBM's
advanced solutions enable us to deploy an agile platform that will
deliver more transparency and efficiency in the protection and
monetization of artists' copyrights."
About Sacem
The Society of Authors, Composers and
Publishers of Music (Sacem) aims to represent and defend its
members' interests in view of promoting musical creation in all its
forms (from contemporary music to jazz, rap, hip-hop, French
chanson, film music, music for video, etc.) along with other
repertoires (humour, poetry, dubbing-subtitling, etc.). Its key
mission is to collect royalties and distribute them to authors,
composers and publishers whose works are disseminated or
reproduced. A private organization, Sacem is a non-profit entity
managed by creators and publishers of music elected to its Board of
Directors. It has 157,270 members, including 19,100 creators from
outside France (4,080 new members
in 2015) and represents over 100 million works from the global
repertoire. In 2015, Sacem distributed royalties to 293,000
authors, composers and publishers worldwide for more than 2 million
works.
About IBM
For more information about IBM Cloud, visit
www.ibm.com/cloud-computing
For more about IBM Analytics, visit www.ibm.com/analytics
Contacts
Sacem
Sandra Valerii
+33 7 84 37 65 75
sandra.valerii@sacem.fr
Anthony Rival
+ 33 6 07 31 43 95
anthony.rival@sacem.fr
Louis Auty (Instinctif
partners)
+44 (0) 207 457 2020
Louis.Auty@instinctif.com
IBM
Sandrine Durupt
IBM France Media Relations
+ 33 6 70 21 82 10
Sandrine-durupt@fr.ibm.com
Priya Ramesh
IBM Media Relations
703-674-9981
pramesh@us.ibm.com
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/sacem-and-ibm-join-forces-to-deliver-new-global-online-music-copyright-management-platform-300390096.html
SOURCE IBM