MOSCOW and ARMONK, N.Y., March 25,
2015 /PRNewswire/ -- IBM (NYSE: IBM) today announced
that leading Russian investment banking firm BCS Financial Group
has selected IBM Commerce to quickly and effectively conduct and
execute personalized marketing campaigns for their banking
clients.
To date, BCS Financial Group's sales of its online trading,
brokerage, and investment strategy consulting services have
increased by 20 percent in cross sales, while customer attrition
has decreased by 0.5 percent in just six months – with higher
customer response rates to marketing campaigns and more products
purchased per customer.
BCS Financial Group, in collaboration with IBM Business Partner
GlowByte Consulting, selected IBM Commerce to help plan, execute
and measure highly targeted marketing campaigns that leverage
analytics to pinpoint valuable customer insights. These insights
can include whether the customer banks online or with a mobile
device, or whether a company is looking to make an investment to
grow its business.
"Marketing financial services today demands the highest level of
personalization, which means giving each individual customer
marketing messages at precisely the right time and on their
preferred channel of choice," said Director of Client Marketing for
BCS Financial Group Maxim Puzyrev. "In teaming with IBM and
GlowByte, we are seeing tremendous progress in meeting this shift
in the financial services industry to engage with a new type of
banking customer and deliver the experience they want while
simultaneously building advocates for BCS Financial Group."
With this insight, the company can increase marketing
investments in those channels to maximize the success of its
offerings.
"In today's financial environment, customers expect to be
treated as an individual, receiving service offers designed to meet
their unique needs," said Vladimir
Skudin, COO, GlowByte. "At a time when the wealth of
available data can be overwhelming to marketers, businesses such as
BCS Financial Group are turning this into a strategic advantage
that sets them apart from their competitors while better meeting
the needs of their customers."
About BCS Financial Group:
Founded in 1995, BCS Group is one of the largest Russian investment
banks with more than 130,000 clients. The group has a leading
position on MICEX. BCS Group has a complex international
group structure, comprising a number of entities in Russia, the UK and Cyprus. For more information please visit
www.bcs.ru.
About IBM Commerce
With 8,000+ commerce experts and $3.5
billion in organic growth and acquisitions IBM Commerce
helps clients understand customer behavior and use insights to help
deliver highly personalized and relevant experiences at every touch
point. For more information on IBM Commerce, please click here.
GlowByte Consulting
GlowByte Consulting is an international group of companies, leading
BI and Data Management service provider in Eastern Europe & Central Asia, operating under Tier One
Analytics brand in USA and Western
Europe. For more information, please visit
glowbyteconsulting.com and t1a.com.
Olga Proskuryakova
IBM External Relations
495-775-8800 x4289
olga.proskuryakova@ru.ibm.com
Lizette Kodama
IBM External Relations
646-675-0750
lkodama@us.ibm.com
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SOURCE IBM