New Evolution Fresh™ Greek Yogurts, Inspired by Dannon® Now Available Nationwide
July 29 2015 - 8:00AM
Business Wire
New Evolution Fresh Greek Yogurts, Inspired by
Dannon, are Crafted with Simple Ingredients to Attract New
Customers to the $7 Billion Yogurt Category*
Evolution Fresh™ Fruit on the Bottom Greek Yogurts, Inspired by
Dannon, are now available at thousands of grocery stores
nationwide. These yogurts were created by Dannon, the leading maker
of yogurt in the U.S., and Starbucks-owned Evolution Fresh
(NASDAQ:SBUX), a market leader in cold-pressed, High Pressure
Processed (HPP) juice.
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Evolution Fresh™ Fruit on the Bottom
Greek Yogurts, Inspired by Dannon, available now at grocery stores
nationwide in four delicious flavors: Blueberry, Black Cherry,
Pineapple Passion Fruit and Raspberry Blackberry. (Photo: Business
Wire)
The vibrant flavors of real fruit, delicious without artificial
sweeteners or unrecognizable additives, served as the foundation
for the new yogurts, which let the simple ingredients shine. Now
available in thousands of grocery locations nationwide, these new
yogurts are unlike others in the category. They are an
exciting addition to the current Evolution Fresh family of
cold-pressed ready-to-drink juices and smoothies and represent the
next step in the Evolution Fresh and Dannon collaboration which
began with the launch of yogurt parfaits and handcrafted smoothies
in Starbucks® stores this spring.
“Consumers seek foods that contain more recognizable ingredients
and also fewer of them,” said Jeffery Rothman, vice president of
Marketing & Innovation for Dannon. “The new Evolution Fresh
Fruit on the Bottom Greek Yogurts are made with no artificial
flavors, sweeteners or preservatives and include simple ingredients
such as nonfat milk and fruit lightly sweetened with agave.”
“Starbucks customer response to the Evolution Fresh Greek Yogurt
Parfaits, Inspired by Dannon, in our retail stores have been very
positive,” said Jeff Hansberry, president Evolution Fresh. “Now,
with our new line available at grocery stores, shoppers can stock
their own refrigerators with our delicious, wholesome yogurt.”
The new grocery products are the result of Evolution Fresh and
Dannon’s continued collaboration to make delicious and simply
designed yogurts more widely accessible. The two companies worked
together to create a proprietary high-quality Greek nonfat yogurt
that is the perfect canvas to let real fruit shine through without
any added flavors, artificial sweeteners or preservatives.
Evolution Fresh™ Fruit on the Bottom Greek Yogurts, Inspired by
Dannon, are made with easily recognizable ingredients that
consumers can feel good about. Each 5.3 oz. single-serve yogurt
contains active yogurt cultures, at least 11 grams of protein and
only 120 calories. The four varieties include:
- Blueberry Greek Nonfat Yogurt: Mild,
creamy yogurt paired with sweet blueberries
- Black Cherry Greek Nonfat Yogurt: Mild,
creamy yogurt with chunks of rich black cherry
- Raspberry Blackberry Greek Nonfat
Yogurt: Mild, creamy yogurt over tart raspberries paired with juicy
blackberries
- Pineapple Passion Fruit Greek Nonfat
Yogurt: Mild, creamy yogurt with tropical pineapple chunks and
passion fruit juice
The yogurts are available now at grocery stores nationwide with
a suggested retail price of $1.69 per single-serve cup. A new
digital advertising campaign will launch in July to support the new
range of yogurts. For more information and nutritional information,
visit http://www.evolutionfresh.com/yogurt
About Dannon
Headquartered in White Plains, New York, Dannon makes more than
200 different styles flavors and sizes of cultured refrigerated and
frozen dairy food in Minster, OH; Fort Worth, TX; West Jordan, UT;
and Portland, OR, to serve the diverse needs of its retail and
foodservice customers. Dannon’s mission is to bring health through
food to as many people as possible via its wide offering of
delicious and wholesome fresh and frozen yogurts. Dannon is a
subsidiary of Danone, and Dannon is the top-selling brand of yogurt
worldwide, sold under the names Dannon and Danone. For more
information, visit dannon.com.
About Evolution Fresh,
Inc.
Evolution Fresh offers cold-pressed juices and foods that
provide high-quality, wholesome, and delicious nutrition to
consumers. Evolution Fresh takes a different approach to crafting
its cold-pressed juice – it presses and squeezes vegetables and
fruits, bottles the juice cold and uses high pressure processing
(HPP) to help protect flavors and nutrients. Evolution Fresh offers
an extensive portfolio of bottled juices, available nationally in
premium grocery stores, natural food stores, Starbucks® retail
stores, and in the three company-operated Evolution Fresh™ retail
locations. Acquired by Starbucks (NASDAQ:SBUX) in 2011, Starbucks
and Evolution Fresh seek to make incredible nutrition widely
accessible. To learn more about Evolution Fresh and our
cold-pressed difference, please visit evolutionfresh.com.
*Danone 2013
http://www.danone.com/en/danone13focus/united-states/
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version on businesswire.com: http://www.businesswire.com/news/home/20150729005482/en/
Dannon U.S.Michael Neuwirth,
+1-914-872-8708michael.neuwirth@dannon.comorEvolution FreshErin
Schaeffer, +1-206-318-7100press@starbucks.com
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