New Era of Music Debuts at Starbucks with Spotify
January 19 2016 - 6:00AM
Business Wire
Over 7,500 Starbucks U.S. Company-Operated
Stores Integrated With Leading Streaming Service Spotify Through
World-Class Starbucks App, Connects Customers to New Digital Music
Experience
10M-Member My Starbucks Rewards® Loyalty
Program and Spotify Users Can Now Discover, Save and Take Starbucks
Curated Content with Them
Weekly Feature to Highlight New Artists, Albums
and Freshly Curated Starbucks Playlists
Today, Starbucks Coffee Company (NASDAQ:SBUX) launched a new
digital music experience with leading streaming music service
Spotify, allowing Starbucks Mobile App customers to immediately
discover music playing overhead at Starbucks® stores, save
Starbucks-curated songs to a playlist on Spotify and listen to
Starbucks music anywhere they go on Spotify1. This first-of-its
kind music experience reaches customers at more than 7,500
Starbucks company-operated stores in the U.S., 10 million My
Starbucks Rewards loyalty members, and U.S. Spotify users.
This Smart News Release features multimedia.
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Starbucks launched a new digital music
experience with leading streaming music service Spotify. (Photo:
Business Wire)
“Music has played a pivotal role in our stores for over forty
years and we have been at the forefront of how to integrate it into
a retail environment,” said Howard Schultz, chairman and ceo of
Starbucks. “Today is the next era in that experience. We are
merging the physical and digital, providing new access points for
Spotify as they continue to grow globally, placing more control
into our customers’ hands and giving artists the world’s largest
stage for them to share their talent.”
The new Starbucks music platform is available to both iPhone and
Android users within Starbucks Mobile App, offering customers the
personalized experience they have come to expect from both
companies. In addition to being able to discover music playing
overhead at a participating Starbucks store, Starbucks Mobile App
users will now be able to view recently played songs, save songs to
a personal playlist on Spotify, “Love” songs to influence future
Starbucks playlists as well as share these songs on social networks
and “Play on Spotify.” Spotify users can also find new playlists
from Starbucks as well as Starbucks most popular music from the
past 20 years on Spotify. These features are accessible on
Spotify’s Free and Premium services.
“Starbucks shares our passion for music and desire to create the
best, personalized experience for users and customers,” said Daniel
Ek, CEO of Spotify. “Together with Starbucks, we’re creating a
unique new digital music experience that offers Starbucks customers
and Spotify users the ability to discover even more music at
Starbucks and enjoy that same music and more on Spotify, whenever
they want and wherever they are.”
Starting in January, Starbucks will also begin a new weekly
feature in the Starbucks app highlighting both established and
emerging artists, as well as curated playlists giving musicians a
new way to reach millions of customers across the U.S. Starbucks
partners have also begun influencing the music played in their
stores by choosing from a variety of Starbucks curated playlists
and creating “Store Favorites” playlist. This is made possible via
a mobile app, powered by a new, PlayNetwork CURIO hardware device
that delivers branded entertainment and media to retail stores.
For more than four decades, Starbucks has built a differentiated
third place experience with music at the heart of its coffeehouse
culture. In 1994, a dedicated entertainment team began selecting
original CDs spanning a diversity of musical genres and
geographies. This program has spotlighted the extraordinary careers
of legendary artists such as the late John Lennon, Aretha Franklin
and Bonnie Raitt, among many others. Bob Dylan, Yo-Yo Ma, the
Rolling Stones and Ray Charles are among the legends who identified
their favorite recordings for Starbucks® Artist Choice series.
Starbucks seasonal CDs have celebrated moments ranging from
Valentine’s Day to summer road trips to holiday festivities.
Starbucks has also become a champion of once emerging artists such
as John Legend, Madeleine Peyroux and Fleet Foxes, introducing
customers to these musicians at an early point in their
careers.
1 Data connection may be required
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at www.starbucks.com. For more
information, including media assets, please visit the Starbucks
Newsroom here: news.starbucks.com.
About Spotify
Spotify is an award-winning digital music service that gives you
on-demand access to over 30 million tracks. Our dream is to make
all the world’s music available instantly to everyone, wherever and
whenever you want it. Spotify makes it easier than ever to
discover, manage and share music with your friends, while making
sure that artists get a fair deal.
Spotify is now available in 58 markets globally with more than
75 million active users, and over 20 million paying
subscribers.
Since its launch in Sweden in 2008, Spotify has driven more than
US$3bn to rights holders. Spotify is now the second biggest source
of digital music revenue for labels in Europe, and the biggest and
most successful music streaming service of its kind globally.
www.spotify.com
For more information, images, or to contact the team, please
visit http://press.spotify.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160119005587/en/
StarbucksHaley Drage,
206-318-7100press@starbucks.comorSpotifyMarni Greenberg,
415-680-4387press@spotify.com
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