New Cooper Discoverer True North™ Tire Provides Strong Grip, Confident Handling in Winter Weather
October 31 2017 - 8:15AM
Business Wire
From snow to slush and over cold winter roads, Cooper Tire is
preparing drivers for smooth highway commutes through winter
weather with the launch of the all new Cooper Discoverer True
North™. The Discoverer True North tire is on display at Cooper’s
booth (#43019) at the Specialty Equipment Market Association (SEMA)
Show in Las Vegas beginning today and running through Nov. 3.
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the full release here:
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The new Cooper Discoverer True North tire
is made to perform with the perfect combination of control and
handling for confident winter driving. (Photo: Business Wire)
The Discoverer True North offers the outstanding performance,
exceptional reliability, leading technology and premium features
that can only be found in Cooper’s Discoverer line. Designed to
provide the perfect combination of control and handling for
confident winter driving, the Discoverer True North maintains a
tight grip to the road in cold weather conditions. It features a
pliable tread compound that remains flexible when the temperature
drops, offering supreme control, while maintaining a smooth, quiet
and comfortable ride.
“The Discoverer True North wasn’t simply designed with consumers
in mind, experienced winter drivers offered input and insights
throughout its development process. The result is a tire that’s
made to perform, doesn’t give up touring tire responsiveness for
great winter grip and ensures drivers’ have confidence on the road
through the unpredictable weather conditions that come with winter
driving,” said Scott Jamieson, Cooper’s Director of Product
Management for North America.
The tire has earned Cooper’s Weather-Master certification. “This
means the Discoverer True North offers superior performance in
winter driving conditions while maintaining a quiet, comfortable
ride and maximum control,” Jamieson added.
The Discoverer True North will be available to consumers in 17
passenger car sizes in fall 2018. Dealers may place orders this
coming spring.
For more information about the new Discoverer True North premium
winter tire, visit www.coopertire.com.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent
company of a global family of companies that specializes in the
design, manufacture, marketing and sale of passenger car, light
truck, medium truck, motorcycle and racing tires. Cooper’s
headquarters is in Findlay, Ohio, with manufacturing, sales,
distribution, technical and design operations within its family of
companies located in more than one dozen countries around the
world. For more information on Cooper, visit www.coopertire.com,
www.facebook.com/coopertire or www.twitter.com/coopertire.
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Cooper Tire & Rubber CompanyMegan James,
419-424-4251majames@coopertire.com
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