BUENOS AIRES, Argentina, Dec. 5,
2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that
Musimundo, a leading sales provider of entertainment appliances in
Argentina with over 200 stores in
the country, deployed its e-commerce platform on the IBM Cloud to
meet increased customer demand on Cyber Monday in Argentina.
As it prepared for Cyber Monday 2014, Musimundo's greatest
challenge was to address the number of entries of people to its
website per second, and it needed to manage load balance and
security levels in accordance with regulatory requirements. At the
same time, the company had to streamline its check-out
response.
The company decided to migrate its shopping platform onto cloud
infrastructure from SoftLayer, an IBM company, to take advantage of
its flexible and automated technology to ensure a seamless shopping
experience for its customers. Musimundo chose SoftLayer because it
is the only IaaS with a single private network connecting all data
centers and network points-of-presence, offering unlimited private
network traffic between all its facilities to significantly reduce
user's bandwidth costs.
During Cyber Monday, the website registered a high score of
eight different purchases being made per second with no
interference or crash in the system.
"IBM Cloud allows us to respond to the workload peaks without
delays or service interruptions," said Claudio Baez, Musimundo.com CTO. "Customer
satisfaction is essential to us; we want to provide unique
experience for daily purchase, regardless of the number of users
online. The IBM cloud enables us to provide our customers with a
fast, dynamic, stable and secure website to shop on."
"We leveraged our experience of previous Cyber Mondays to
identify best practices for this kind of sales initiative and built
our website around them: easy to use and browse, intuitive, with
dynamic and robust check-out system," said Andres Zaied, Digital Business Manager for
Musimundo. "To enable this, we need a flexible, secure and scalable
technology infrastructure, and IBM Cloud fits the standards and
needs."
"Musimundo's success is a great example of the power of the IBM
Cloud. Businesses using the IBM Cloud can innovate to improve their
end users experience, taking the companies to a higher level of
operational productivity and creativity" said Carina Spero, Manager Region Litoral, IBM
Argentina.
New Digital Way (NDW), IBM Argentina Business Partner, supported
the development of Musimundo's e-commerce platform and SoftLayer
implementation for Cyber Monday. NDW is a provider of e-commerce
platform and digital marketing services for Musimundo since 2007.
"It was a privilege for NDW to partner with IBM in support of
Musimundo's requirements," said Roby
Cibrian Campoy, CEO for NDW.
About IBM Cloud Computing
IBM is the global leader in
open enterprise cloud enabling secure data and infrastructure
integration in the cloud. For more information about cloud
offerings from IBM, visit http://www.ibm.com/cloud. Follow us on
Twitter at @IBMcloud and on our blog at
www.thoughtsoncloud.com. Join the conversation #ibmcloud.
Media Contact:
Karla Otranto
Communications Team Leader
Global Technology Services
IBM Latin America
Phone: 55-11-2132-6972
E-mail: kotranto@br.ibm.com
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SOURCE IBM