PHILADELPHIA,
June 14, 2017 /PRNewswire/
-- MRP, a global provider of predictive intelligence and
customer acquisition solutions, was named a strong performer in The
Forrester Wave™: Predictive Marketing Analytics for B2B Marketers,
Q2 2017.
The report evaluated providers based on their demonstrated
ROI and an ability to turn predictions into action. Strong
performers offer a variety of predictive and implementation
options, evolve lead scoring from an art to a science, improve
conversion rates and form an equal partnership with sales in
driving revenue.
MRP's predictive customer acquisition software and
services give clients visibility into real-time demand and intent,
along with tools to implement and hone effective customer
engagement in real-time. The combination of MRP's predictive
software and best-in-class account-based marketing solutions help
clients achieve revenue goals and acquire new customers,
faster.
"As we carve out a new space in predictive analytics with
our approach to net new customer acquisition, we're proud to be
among the strongest performing companies in this predictive
analytics wave," says Kevin
Cunningham, chief executive officer and president at MRP.
"Our industry-leading predictive analytics software provides our
customers with real-time buying intent signals used directly by
their sales and marketing teams or in conjunction with MRP's ABM
services, providing a powerful closed loop predictive engine to
drive customer acquisition and revenue."
Forrester's 28-criteria evaluation of predictive marketing
analytics providers for B2B marketers identified the 11 most
significant and researched, analyzed, and scored them against those
criteria. Read the full report
here.
About MRP
MRP is a global sales
partner to professionals demanding predictive intelligence,
innovative software and the tactics necessary for valuable insight
into an international marketplace. For 15 years, its proprietary
predictive software and services has driven key-market pipelines in
more than 100 countries through closed-loop marketing programs
rigorously attuned to revenue accountability. MRP is a wholly owned
subsidiary of the FD Group, PLC (LSE: FDP).
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/mrp-named-strong-performer-among-predictive-marketing-analytics-providers-for-b2b-marketers-300474090.html
SOURCE MRP