Katy Perry ‘Roars’ onto Mobile Screens with Her First 3-D Avatar
December 04 2014 - 2:05PM
Business Wire
Available Exclusively on Video Messaging App
‘Pocket Avatars by Intel’
NEWS HIGHLIGHTS
- Katy Perry launches custom 3-D avatar
exclusively on over-the-top video messaging app Pocket Avatars by
Intel.
- Pocket Avatars by Intel allows people
to select a 3-D avatar and record and share personalized messages
that mirror their own facial gestures and voice.
- Pocket Avatars by Intel is a free
mobile app available on both iOS* and Android*.
- The app is available in more than 30
countries and boasts a library of over 55 avatars including
collegiate football characters, Annoying Orange* and characters
from The Lego Movie*.
Katy Perry and Intel Corporation today announced that the pop
icon will adopt the latest trend in video messaging, with the
launch of her first 3-D messaging avatar. Katy’s custom-created
avatar will be available exclusively on the over-the-top video
messaging application Pocket Avatars by Intel.
Katy is noted as one of the rare celebrities to earn enormous
popularity based on genuine ground-level interaction with her
adoring fans, known as “KatyCats.”
“Katy’s dynamic approach to social media and strong connection
to youth culture made her an ideal collaborator for the new Pocket
Avatars by Intel service,” said Rich Hannah, general manager,
Pocket Avatars at Intel Corporation. “She’s an icon with a
relatable and fun personality, and an endless number of looks. By
marrying Katy’s visual appeal with our innovative facial-tracking
technology, we’re allowing her fans to express themselves as
imaginatively as Katy herself.”
Pocket Avatars by Intel is a unique, fun and innovative
communication tool for Katy fans to connect and share. People
communicate via animated 3-D avatars that serve as alter egos. Katy
fans will be able to select her avatar from a broad selection
within the Pocket Avatars by Intel app, and to record and share
personalized messages that mirror their own facial gestures and
voice. The avatars featured in personal messages can smile big and
small, blink or wink, raise and lower eyebrows, stick out their
tongue, blow a kiss, and even sing the lyrics to the latest Katy
Perry hit. Katy fans can then send the message to friends, family
and other KatyCats through the Pocket Avatars by Intel messaging
service or by text, email or social networks such as Facebook* and
Twitter*.
Pocket Avatars by Intel is a free mobile app available on both
iPhone and Android. Since its launch in mid-June, more than 1
million avatars have been downloaded and the app has expanded to
more than 30 countries, boasting a library of over 55 avatars,
including cultural and seasonal favorites like the collegiate
football characters, Annoying Orange, characters from The Lego
Movie and a host of seasonally inspired characters. Many avatars
are free; some require a nominal purchase for unlimited use. The
Katy Perry avatar is priced at $1.99.
For broadcast and visual assets, visit
http://intel.synapticdigital.com/.
For more information on Pocket Avatars by Intel, download the
app from Apple’s App Store* or Google Play* or visit
https://www.pocketavatars.com/.
About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation.
The company designs and builds the essential technologies that
serve as the foundation for the world’s computing devices. As
a leader in corporate responsibility and sustainability, Intel also
manufactures the world’s first commercially available
“conflict-free” microprocessors. Additional information about Intel
is available at newsroom.intel.com and blogs.intel.com, and about
Intel’s conflict-free efforts at conflictfree.intel.com.
Intel and the Intel logo are trademarks of Intel Corporation in
the United States and other countries.
*Other names and brands may be claimed as the property of
others.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141204006232/en/
Intel CorporationAmy Kircos, 480-552-8803Global Communications
Manageramy.kircos@intel.com
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