Instart Logic Helps Online Retailers Accelerate Performance of E-commerce Platforms with IBM Commerce
April 27 2016 - 9:00AM
Business Wire
Performance and Security Suite Capabilities
Deliver the Speed for Online Retailers to Deliver Exceptional
Customer Experiences
Instart Logic, the leading provider
of application delivery solutions, today announced it has become a
certified IBM (NYSE:IBM) Ready for Commerce partner in order to
help retail clients accelerate the performance of their e-commerce
platforms. Instart Logic completed the rigorous verification
process to ensure compatibility with IBM WebSphere Commerce and IBM
Commerce on Cloud.
Now more than ever, retailers seek to provide rich e-commerce
experiences for consumers. To create these interactive experiences,
websites are loaded with additional functionalities, resulting in
platforms being weighed down, which affects load times. This lag in
performance results in high abandonment rates and lost revenue for
online retailers.
In the past, the only solution to this performance issue was
through legacy providers that built a hardware-based,
geographically dispersed network to store static content at the
edge of the network. However, traditional hardware-based solutions
are not capable of handling dynamic, interactive content.
Instart Logic’s Application Delivery Platform brings a
fundamental new approach to website delivery and security to users
of IBM WebSphere Commerce and IBM Commerce on Cloud. It uses
software and machine learning to solve the modern application
delivery problems in the mobile era. The Performance Suite cuts
time to interact with the back-end platform and increases page
views, while the Security Suite keeps users safe, ultimately
resulting in higher engagement and conversion rates.
World of Watches, an e-commerce site for luxury watches, has
already experienced success with using the Instart Logic and IBM
joint solution, shortening its page-load times by 62 percent, going
from 8 seconds to 3 seconds. As a result, the retailer saw a 12
percent increase in conversion rates.
“When shoppers are presented with a poorly performing e-commerce
experience, the online retailer’s order conversion rates will
likely suffer,” said Adam Orentlicher, director, IBM Commerce.
“This collaboration with Instart Logic helps online retailers
proactively address performance concerns in the delivery of that
experience, while leveraging their current IBM Commerce
investments.”
As a certified IBM partner, those on IBM’s Ready for Commerce
platforms experience the convenience of integration with Instart
Logic with no code changes. Instart Logic’s Application Delivery
Platform is guaranteed 20 percent faster than any other solution
currently in the marketplace, while providing advanced security
features, such as DDoS mitigation and an intelligent Web
Application Firewall. Currently, Instart Logic’s solutions serve
more than 30 million users per month in more than 180 countries
everyday.
“Applications are now being developed with focus on intelligence
on the client side to better engage with consumers. This shift in
Web infrastructure also requires an evolved solution,” said Samrah
Khan, vice president of business development at Instart Logic.
“Driving customer engagement and delivering meaningful experiences
is our top priority. This goal directly aligns with IBM’s Ready for
Commerce platforms, one of the leaders in the enterprise commerce
platforms. Through this partnership, our customers can worry less
about peak hour performance and DDoS attacks, and focus more on
generating higher revenue.”
About Instart LogicInstart Logic makes application
delivery fast, secure, and easy. Instart Logic’s end-to-end
platform combines machine learning for performance and security
with a content delivery network (CDN) for application delivery, and
is designed for DevOps and mobile-first applications. Using Instart
Logic, organizations can provide ultra-fast, visually immersive and
secure experiences on any device to maximize revenue, deliver
superior customer experiences and gain competitive advantage.
Instart Logic is funded by Andreessen Horowitz, Four Rivers Group,
Geodesic Capital, Greylock Partners, Hermes Growth Partners,
Kleiner Perkins Caufield & Byers, Sutter Hill Ventures, Telstra
Ventures, Tenaya Capital, Wing Venture Capital and several notable
Silicon Valley angel investors. Learn more at
https://www.instartlogic.com or follow us on Twitter at
@InstartLogic.
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version on businesswire.com: http://www.businesswire.com/news/home/20160427005572/en/
Instart LogicAmi Badani, 408-334-0324pr@instartlogic.comorMethod
CommunicationsJoshua Heath,
801-461-9794joshua@methodcommunications.com
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