LAS VEGAS, Oct. 25, 2016 /PRNewswire/ -- IBM (NYSE:IBM)
today unveiled a series of new cognitive solutions intended for
professionals in marketing, commerce, supply chain and human
resources. With these new offerings, IBM is enabling organizations
across all industries and of all sizes to integrate new cognitive
capabilities into their businesses.
Watson solutions learn in an expert way, which is critical for
professionals that want to uncover insights hidden in their massive
amounts of data to understand, reason and learn about their
customers and important business processes. Helping professionals
augment their existing knowledge and experience without needing to
engage a data analyst empowers them to make more informed business
decisions, spot opportunities and take action with confidence.
"IBM is bringing Watson cognitive capabilities to millions of
professionals around the world, putting a trusted advisor and
personal analyst at their fingertips," said Harriet Green, general manager Watson IoT,
Cognitive Engagement & Education. "Similar to the value that
Watson has brought to the world of healthcare, cognitive
capabilities will be extended to professionals in new areas,
helping them harness the value of the data being generated in their
industries and use it in new ways."
At the core of any flawless
experience is information, including details on
a customer's past
purchases to their style and delivery preferences. However,
this insight cannot be isolated, it must be
present from the first click all the way to product
receipt and throughout the post purchase
period.
IBM's new cognitive solutions for marketers help practitioners
identify and target the right audiences based on customer behaviors
and quickly create the ideal combination of campaign assets to
drive conversion and build brand loyalty.
- IBM Watson Customer Experience Analytics taps into a variety of
behavioral data (for example shopping patterns, buying trends,
etc.) to understand which customers are the right target for a
campaign. The offering is constantly reasoning, processing new
behavioral data and models so marketers can adapt their customer
segmentation quickly and easily through visualizations and natural
language interactions.
- IBM Watson Content Hub uses cognitive capabilities to
understand and learn about the data in a company's content
management system. It trains itself to understand what has been
stored and then recognize and automatically tag content including
images, videos and documents based on millions of previous
examples. This allows marketers and merchandisers to quickly select
the right content based on the needs of the campaign regardless of
the channel they are using.
Great customer experiences don't end with the purchase but
rather when the item is in the hand of the customer. Despite this
fact, many retailers wrestle with delivering last-mile fulfillment
that meets client demand while improving profitability and reducing
costs across all sales channels. The new IBM Watson Order
Optimizer, part of IBM's cognitive solutions for commerce
professionals, helps online commerce practitioners fulfill orders
across all channels. And, because it is cognitive, the
offering learns over time, studying patterns from past orders and
current market trends to make recommendations on everything from
network capacity to shipping costs and times.
One of the biggest challenges for supply chain leaders is the
lack of visibility and transparency into their physical and digital
supply chain1, specifically the ability to see and
understand the vast amounts of data being generated. Part of IBM's
new cognitive solutions for supply chain professionals, IBM Watson
Supply Chain Insights, continuously learns about a company's normal
supply chain patterns by analyzing and spotting trends in the data
from multiple systems including trade partners, which can account
for up to 65 percent of the value of a company derives from its
products and services2. The solution then alerts
practitioners to potential disruptions, provides insights into
estimated time delays and financial costs of the issue and
recommends specific experts who can gather in a virtual work room
to quickly solve the problem.
Attracting, developing, and retaining the right talent are
pivotal factors essential to business success. Leveraging cognitive
capabilities, IBM Watson Talent offerings bring greater efficiency
and effectiveness to the recruitment, learning, and talent
functions, driving improvements in the delivery of HR services. To
retain key talent, organizations must have the tools that support
employees' preferred working style. With IBM Watson Work
cognitive-powered productivity applications and services, employees
can connect with the right experts, ensure relevant content and
insights are utilized and work together in a simple manner.
- IBM Watson Workspace learns how an individual works and
interacts, and consolidates multiple work conversations from
various communications channels into a single space. Using Watson,
the technology highlights the most urgent action items, points to
the right content needed at the time, and automates everyday tasks
so employees can focus on the most vital business tasks.
- IBM Watson Work Services are a set of cognitive APIs –Action
Identification, Moment Identification and Summarization –developers
can access through the offering's website so they can infuse
cognitive capabilities into existing work products and applications
such as IBM Watson Workspace, existing third party applications and
when building new applications. The technology uses natural
language classifiers so it can analyze and facilitate the necessary
action. For example, if someone says: "Great point –let's schedule
a meeting to discuss further," the system can identify 'schedule a
meeting' as an action, and help find the best time to continue the
conversation.
For more information on the new categories of cognitive
solutions: IBM Watson Marketing, IBM Watson Supply Chain, IBM
Watson Commerce, IBM Watson Talent and IBM Watson Work. These new
categories join previously announced solutions Watson Financial
Services, Watson Regulatory Compliance Solutions and Watson
Education.
About IBM Watson: Pioneering a New Era of Computing
Watson represents a new era in computing called cognitive
computing, where systems understand the world the way humans do:
through senses, learning, and experience. Watson continuously
learns from previous interactions, gaining in value and knowledge
over time. With the help of Watson, organizations are harnessing
the power of cognitive computing to transform industries, help
professionals do their jobs better, and solve important
challenges.
As part of IBM's strategy to accelerate the growth of cognitive
computing, Watson is open to the world, allowing a growing
community of developers, students, entrepreneurs and tech
enthusiasts to easily tap into the most advanced and diverse
cognitive computing platform available today. Watson solutions are
being built, used and deployed in more than 45 countries and across
20 different industries.
For more information on IBM Watson, visit: ibm.com/Watson and
ibm.com/press/watson. Join the conversation at #ibmwatson.
Media Contacts:
Doug
Fraim
IBM Media Relations
+1 617-501-6376
dfraim@us.ibm.com
Sarah Storelli
IBM
Media Relations
+1 559-970-3194
sstorel@us.ibm.com
1 IBM IBV Global Chief Supply Chain Officer (CSCO)
Study:
http://www-935.ibm.com/services/us/gbs/bus/html/gbs-csco-study.htm
2 CAPS Research, Institute for Supply Management,
Cross-Industry Report of Standard Benchmark.
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SOURCE IBM