Emerging Music Star Butterscotch Relies on Avid to Bring New Single and Music Video to Life
July 19 2016 - 8:00AM
Avid® (Nasdaq:AVID) today announced that upcoming music talent
Butterscotch—the world’s first female beatbox champion and
America’s Got Talent finalist—has created her latest single and
music video, Accept Who I Am, using Avid Artist Suite solutions
powered by the Avid MediaCentral™ Platform. By using the Artist
Suite’s creative tools, Butterscotch and her team were able to
collaborate efficiently to tell a deep personal story.
Accept Who I Am features Butterscotch’s unique combination of
singing and beatboxing, accompanied by powerful imagery in her
music video. Butterscotch relied on the industry-standard digital
audio workstation, Avid Pro Tools® to record and edit the
track.
“I sent the song to my producer, Jim, and he also uses Pro
Tools,” said Butterscotch. “I was able to come in and record the
vocals and we found a great sound for my beatboxing and vocals. Pro
Tools helped make this project as big as it could be.”
“I use Pro Tools in every way possible. It’s the most versatile
of all recording software – it has the most options and is the
easiest to use,” said producer Jim Greer. “As fast as I can think
of something, Pro Tools can do it. The new collaboration feature in
Pro Tools is amazingly handy when you live in different cities. You
can be working on the song at the same time, talking back and forth
about it – it takes down barriers. You don’t have to worry about
the distance anymore.”
Ali Mao, of Arcade in New York, worked closely with director and
choreographer Mary John Frank to edit the video for Accept Who I Am
using the preeminent editing system Avid Media Composer®. Mao made
full use of the software's extensive creative tools for the offline
edit by using color correction and effect tools to help tell the
story of the personal struggles that Butterscotch has overcome.
“It’s already a challenge to make a music video, but one that’s
about your life and representing all the bad things you went
through – it was heavy!” said Butterscotch. “Ali and I wanted the
inside shots to be black and white, because that’s the turmoil that
I went through back in the day. She made everything super clean
using Media Composer.”
“It’s always exciting to support up-and-coming artists like
Butterscotch early on in their careers,” said Jeff Rosica, Senior
Vice President, Chief Sales & Marketing Officer at Avid.
“Designed to enable artists to create and collaborate to tell their
stories, Avid Artist Suite solutions gave Butterscotch and her team
the tools they needed to tell her powerful, self-affirming
story.”
About AvidThrough Avid Everywhere™, Avid
delivers the industry's most open, innovative and comprehensive
media platform connecting content creation with collaboration,
asset protection, distribution and consumption. Media
organizations and creative professionals use Avid solutions to
create the most listened to, most watched and most loved media
in the world—from the most prestigious and award-winning feature
films, to the most popular television shows, news programs and
televised sporting events, as well as a majority of today’s most
celebrated music recordings and live concerts. Industry leading
solutions include Pro Tools®, Media Composer®, Interplay®, Avid
NEXIS™, ProSet and RealSet, Maestro, PlayMaker, and Sibelius®. For
more information about Avid solutions and services,
visit www.avid.com, connect with Avid on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
© 2016 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, Artist, EUCON, iNEWS, Interplay, Avid NEXIS,
MediaCentral, Media Composer, Pro Tools, and Sibelius are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. The
Interplay name is used with the permission of the Interplay
Entertainment Corp. which bears no responsibility for Avid
products. All other trademarks are the property of their respective
owners. Product features, specifications, system requirements and
availability are subject to change without notice.
PR Contact:
Sara Griggs
Avid
sara.griggs@avid.com
310-907-6909
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