ECULLY, France, Jan. 27,
2015 /PRNewswire/ -- IBM (NYSE: IBM) and EMLYON today
announced a program to develop a 'Smart Business School' higher
education environment that is capable of delivering personalized,
on-demand business education on a global basis via the IBM Cloud.
EMLYON will work with IBM to place educational innovation and
digital entrepreneurship at the heart of its strategy, to create
better outcomes for its students and a more engaging environment
for its teachers.
The changes in the world of education given rising globalization
forces, new uses related to digital content and higher
expectations of learners and teachers is putting a pressure on
higher education. In response, EMLYON turned to IBM to transform
the current ways in which their students are acquiring knowledge
and skills to be better prepared for the world outside the
classroom.
"What we believe is genuinely new about this initiative is that
it will allow us to deliver content and coaching that are
absolutely relevant to each participants' needs and aspirations,
wherever they are in the world and at every step on their career
path," said Bernard Belletante, dean of EMLYON. "So, in a similar
way that users today can cherry-pick their entertainment, our
community will be able to choose when, where and how much it
learns."
The combination of IBM's Big Data & Analytics capabilities
and EMLYON's in-depth teaching expertise will create a 'learning by
flow' education model, providing personalized development and
training that is directly relevant to the particular circumstances
and requirements. Using an interactive, mobile and collaborative
technology, based on the SoftLayer infrastructure from IBM, the
'Smart Business School' will be able to constantly react and tailor
itself to each student's changing demands and career needs.
The aim of the 'Smart Business School' is to be the curator of
knowledge that provides continuous feedback, collaborative space
and the creative connections for the community of learners and
educators to evolve in parallel. Specific benefits of the
collaboration include:
- Wide range of new online and digital teaching materials and, in
particular, interactive case studies
- Effective and insightful research based on analytics, cognitive
and a close working relationship between IBM's experts and EMLYON's
academics
- Assessment of the true effectiveness of business education, by
using data analytics to measure the impact of action learning
"We are proud to support EMLYON on its path to digital
transformation and to build a truly 'Smart Business School,' and
serve as a model for other educational faculties," said
Michael King, Vice President of
Global Education Industry at IBM. "This transformative effort that
uses Big Data analytics delivered via a cloud-first strategy to
engage the learners by personalizing their educational environment
to better prepare them for the workforce."
This cloud-based platform of the 'Smart Business School' will be
available in EMLYON's existing campuses in France and China, including in the campus announced in
Casablanca, Morocco. The
partnership will also allow on-demand 'pop up' campuses in key
emerging markets as West Africa
and industrial cities in the heartland of China.
Built on the Design Thinking methodology of IBM Studio, the new
online teaching materials and services will be incrementally
displayed. This new "Smart Business School" model is expected to go
live by the second quarter of 2015.
For more information on IBM education, visit
ibm.com/education.
About IBM Cloud Computing
IBM is the global leader in open enterprise cloud enabling
secure data and infrastructure integration in the cloud. For more
information about cloud offerings from IBM, visit
http://www.ibm.com/cloud. Follow us on Twitter at @IBMcloud
and on our blog at www.thoughtsoncloud.com. Join the
conversation #ibmcloud
Press contacts:
EMLYON Business School
Valerie Jobard
+ 33 6 07 81 70 02
valeriejobard@em-lyon.com
Alexander Aizenberg
IBM Media Relations
212 671 9616
aizenberg@us.ibm.com
Sandrine Durupt
IBM France
+ 33 6 70 21 82 10
Sandrine-durupt@fr.ibm.com
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SOURCE IBM