Live tour to kick off in 2017
HALIFAX, Sept. 28, 2016
/PRNewswire/ - DHX Brands, the dedicated brand management and
consumer products arm of DHX Media (or the "Company") (NASDAQ:
DHXM; TSX: DHX.A, DHX.B), has signed a deal with children's stage
show producers FieryLight to create and produce an
international Teletubbies live theatre tour.
Kicking off in in the UK and Ireland in 2017, the show will then make its
way to theatres across the world, stopping in the US, Canada, Australia, Philippines, Singapore, Indonesia, South
Korea and Thailand.
Danielle Tanton, Live Events and
Attractions Manager at DHX Brands, said: "We are thrilled to work
with the creative team at FieryLight to expand the magical world
of Teletubbies into a live show, providing children and
families with a whole new immersive theatre experience. FieryLight
has a preeminent reputation in world-class kids' live entertainment
so we are very excited about what's to come."
Martin Ronan, Executive Producer
at FieryLight said "Having been fortunate enough to work with some
world class brands over the past 10 years FieryLight are delighted
to be working with DHX Brands to bring this classic property to the
stage in 2017."
The stage show will bring Tinky
Winky, Dipsy, Laa-Laa, Po and friends to theatres for their
first ever dedicated theatrical tour. This is the first of many
exciting developments ahead of the
Teletubbies 20th Anniversary year in 2017.
Further show details, including ticket sales, will be announced
next year.
As the flagship property in DHX Media's strategy to build global
brands, the new Teletubbies continues to perform
extremely well and is gaining global momentum. To date, more than
85 consumer product licensees have been signed worldwide, including
Character Options, VTech, Sony Pictures Home Entertainment, and
book publishers Egmont and Simon & Schuster. The new TV show
has been picked up by 23 broadcasters worldwide, as well as Amazon
Prime Video in the U.K. Commissioning broadcaster, CBeebies, has
commissioned Teletubbies for season two, which will
feature brand new elements, including 'The Hidey Hup' and 'Tubby
Car'. In the U.S., Nick Jr. airs the show in its coveted
8am primetime slot. Both the show and
toys are proving popular in the U.K., and consumer products are set
to roll out in the U.S. and other territories beginning in
2017.
The Teletubbies show no sign of slowing down as they say
'Eh-Oh' to the 'Big two-oh'. DHX Brands is celebrating 20 years of
everyone's favourite cuddly colourful foursome in 2017 with a host
of special events and high-level partnerships and collaborations
throughout the year. Special anniversary products including digital
and major experiential retail initiatives will be supported by
high impact PR stunts and national media and social media
outreach.
About DHX Brands
DHX Brands is the dedicated
brand-management and consumer-products arm of DHX Media Ltd.
(NASDAQ: DHXM; TSX: DHX.A, DHX.B) (www.dhxmedia.com), a leading
creator, producer, marketer and broadcaster of family
entertainment. DHX Brands specializes in creating, building and
maintaining high-profile global entertainment brands within the
children's and young-adult markets. With expertise in brand
development, licensing, marketing and creative, we develop brands
which captivate and inspire through engaging content, first-class
distribution, quality consumer products, immersive live
experiences, and digital media. DHX Brands' world-class portfolio
includes Teletubbies, Twirlywoos, In
the Night Garden, Yo
Gabba Gabba!, Caillou, Make It Pop!,
Slugterra, and Degrassi. DHX Brands has
offices in London, Toronto and Los
Angeles.
About FieryLight
Fiery Light is a Fiery Angel &
Limelight partnership producing quality commercial work for young
audiences. Previous work includes Peppa Pig Live (West End, UK
tour, US tour and Australian tour), Ben and Holly's Little Kingdom
(UK tour) and Octonauts (UK & US tour).
Disclaimer
This press release contains
"forward-looking statements" under applicable securities laws with
respect to DHX Media including, without limitation, statements
regarding the broadcast, distribution, licensing, growth, demand,
viewership and business strategies in respect of Teletubbies,
estimates of the Company's library and operations, the business
strategies and operational activities of DHX Media, and the growth
and financial and operating performance of DHX Media. Although the
Company believes that the expectations reflected in such
forward-looking statements are reasonable, such statements involve
risks and uncertainties and are based on information currently
available to the Company. Actual results or events may differ
materially from those expressed or implied by such forward-looking
statements. Factors that could cause actual results or events to
differ materially from current expectations, among other things,
include risk factors discussed in materials filed with applicable
securities regulatory authorities from time to time including
matters discussed under "Risk Factors" in the Company's most recent
Annual Information Form and annual Management Discussion and
Analysis, which also form part of the Company's annual report on
Form 40-F filed with the SEC. These forward-looking statements are
made as of the date hereof, and the Company assumes no obligation
to update or revise them to reflect new events or circumstances,
except as required by law.
SOURCE DHX Media Ltd.