MIAMI, July 22, 2016 /PRNewswire/ -- Carnival
Cruise Line, the world's most popular cruise line, and Build-A-Bear
Workshop have entered into an exclusive partnership that will bring
the unique retail-entertainment experience to the line's fleet.
The first Build-A-Bear Workshop At Sea is being rolled out
aboard Carnival Dream and is expected to be fleetwide aboard all 25
Carnival ships by summer 2017.
Building upon Carnival's position as the family cruise leader
hosting 700,000 kids a year, Build-A-Bear Workshop At Sea provides
children of all ages an opportunity to make their own cuddly bear
that can be customized with a variety of outfits and accessories,
from tutus and high-top sneakers to, appropriately enough, vacation
wear like bathing suits and sunglasses.
Each bear comes complete with its own "birth certificate" with
the bear's name and date he or she was created, as well as a logoed
drawstring bag. Additionally, the bears have their own
"voice" via a recordable sound chip with kids recording their own
special message.
And the fun doesn't stop at just making bears -- kids can create
monkeys, leopards, turtles and other furry friends, as well as a
St. Jude Bear with proceeds benefiting St. Jude Children's Research
Hospital, one of Carnival's primary charitable partners.
"Build-A-Bear Workshop is a popular part of American culture and
we're delighted to provide our guests with an opportunity to make
their own custom-designed bear and create a lifetime of memories,"
said Christine Duffy, president of
Carnival Cruise Line. "We are equally grateful to partner with
Build-A-Bear Workshop to help raise money for the special kids at
St. Jude Children's Research Hospital," she added.
"Build-A-Bear Workshop stores have always been a destination for
families, and our partnership with Carnival Cruise Line will offer
passengers the chance to take part in the fun of making new furry
friends while onboard," said Sharon
John, president and CEO of Build-A-Bear Workshop. "The
arrival of the new Build-A-Bear Workshop experience on Carnival
Cruise Line ships is an exciting example of how we're bringing our
nearly 20-year-old brand into more places than ever before."
Participants can make their custom-designed bears at pop-up
Build-A-Bear Workshop At Sea workstations located within the Camp
Ocean facilities or join the ships' cruise directors with festive
Build-A-Bear At Sea parties held each cruise and featuring music,
bear-themed snacks and photo opportunities. The pop-up
workstations are set up at designated times throughout the cruise
and include everything to make a cute, huggable bear with racks
filled with various outfits and accessories as well as an iconic
stuffer that allows participants to add soft stuffing to make their
bear as plush and cuddly as they want.
Build-A-Bear Workshop At Sea complements the wide variety of
family-friendly activities available aboard Carnival Cruise Line
ships which also include complimentary children's programs for kids
2-17, spectacular water parks with corkscrew water slides and
splash zones, miniature golf courses, video arcades, poolside
DiveIn Movies on giant LED screens, outdoor play spaces, volleyball
and basketball courts and more.
Prices for the bears start at $20
with outfits and accessories starting at $5.
For additional information and reservations for Carnival Cruise
Line, contact any travel agent, call 1-800-CARNIVAL or
visit carnival.com. Carnival can also be found on:
Twitter: www.twitter.com/carnivalcruise
Facebook Fan Page: www.facebook.com/carnival
YouTube: www.youtube.com/carnival
Instagram: www.instagram.com/carnival
Journalists also can visit Carnival's media
site, www.carnival-news.com or follow the line's PR
department on Twitter at www.twitter.com/CarnivalPR.
About Carnival Cruise Line
Carnival, a unit of
Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is "The
World's Most Popular Cruise LineĀ®" with 25 ships operating three-
to 16-day voyages to The Bahamas,
Caribbean, Mexican Riviera,
Alaska, Hawaii, Canada, New England, Bermuda, Australia, New
Zealand and the Pacific Islands. The company currently
has an as-yet-unnamed 133,500-ton ship currently under construction
and set to debut in 2018.
About Build-A-Bear Workshop
Founded in St.
Louis in 1997, Build-A-Bear, a global brand kids love and
parents trust, seeks to add a little more heart to
life. Build-A-Bear Workshop has approximately 400 stores
worldwide where guests can create customizable furry friends,
including company-owned stores in the United
States, Canada, Denmark, Ireland, Puerto Rico, and the United Kingdom, and
franchise stores
in Africa, Asia, Australia, Europe, Mexico and
the Middle East. The company was
named to the FORTUNE 100 Best Companies to Work ForĀ® list for the
eighth year in a row in 2016. Build-A-Bear Workshop,
Inc. (NYSE: BBW) posted total revenue of $377.7
million in fiscal 2015. For more information, visit the
Investor Relations section of buildabear.com.
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SOURCE Carnival Cruise Line