Bounty Celebrates 50 Years of Innovation as Leader in the Paper Towel Industry
April 28 2015 - 9:00AM
Business Wire
Bounty Celebrates Half-Century Anniversary
by Opening Up a Diner for the Day and Unveiling a New Nostalgic
Video that Highlights 50 Years of Clean Up
Bounty paper towels, America’s favorite Quicker Picker-Upper, is
proud to celebrate 50 years of innovation and excellence. Since its
launch in 1965, Bounty has been a leader in the paper towel
industry, listening closely to consumer needs and making products
that help Americans pick up life’s every day messes. Today, the
brand marks its 50th anniversary with a celebration at “Bounty
Diner” – a takeover of Joe’s Diner on 1203 Sycamore St in
Cincinnati, OH – offering free meals and snacks to the public from
6 a.m. to 6 p.m. Bounty is also unveiling a video that revisits how
the Quicker Picker-Upper has been a staple in the American home for
generations. The nostalgic video can be viewed at
www.youtube.com/Bounty.
Bounty’s earliest commercials featured the iconic character
Rosie, from the fictional Rosie’s Diner, who introduced Bounty as
the “Quicker Picker-Upper.” She used Bounty paper towels to clean
up after her patrons’ many spills, demonstrating Bounty’s superior
absorbency and strength. The Bounty diner takeover is a unique
one-day tribute to Rosie, as well as Bounty’s rich history of
innovation, and all are welcome to this special “throwback”
experience,
“Bounty has been soaking up spills for five decades, offering
Americans a better way to clean all of the spills and messes that
come with everyday life,” says Matt Barresi, Bounty Marketing
Director. “We’re proud to celebrate Bounty’s 50th anniversary and
recognize the brand’s long history as the Quicker Picker-Upper.
From our first paper towel product in 1965, through the launch of
our latest innovation, Bounty with Dawn, Bounty has continually
revolutionized our product so consumers can pick up messes quickly
and completely. Today, we’re celebrating at the ‘Bounty Diner’ and
thanking Americans for letting us into their homes for 50 years and
counting.”
The recent launch of Bounty with Dawn reinforces Bounty’s place
as a leader in the paper towel industry. Launched in February 2015,
new Bounty with Dawn is a 2-in-1 product that combines an
ultra-durable Bounty paper towel with the cleaning power of Dawn,
and it can be used to blast through tough messes in the kitchen and
home. More information on new Bounty with Dawn and other Bounty
products can be found at www.bountytowels.com.
For more information on Bounty, visit www.Facebook.com/Bounty ,
www.Pinterest.com/bountytowels or follow on Twitter at
www.Twitter.com/Bounty.
About Procter & Gamble [NYSE:PG]
P&G serves nearly five billion people around the world with
its brands. The Company has one of the strongest portfolios of
trusted, quality, leadership brands, including Always®, Ambi Pur®,
Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®,
Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The
P&G community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest news and
in-depth information about P&G and its brands.
Procter & GambleVictoria Schooler, +1-
513-634-0706Schooler.V@pg.comorMSLGROUPMcKenzie Mahoney, +1-
646-500-7747McKenzie.Mahoney@mslgroup.com
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