Barr(A.G.) PLC Further reduction of sugar across portfolio (1317Y)
March 01 2017 - 2:00AM
UK Regulatory
TIDMBAG
RNS Number : 1317Y
Barr(A.G.) PLC
01 March 2017
IMMEDIATE RELEASE 1 MARCH 2017
A.G. BARR p.l.c. ("A.G. BARR")
Further commitment to reduce sugar across portfolio
A.G. BARR p.l.c., which produces and markets some of the UK's
leading soft drinks brands, including IRN-BRU, Rubicon and
Strathmore, announces its further commitment to reduce sugar across
its soft drinks portfolio.
A.G. BARR today confirms that by accelerating its long-standing
sugar reduction programme, over 90% of its company owned soft
drinks portfolio by volume will contain less than 5g of total sugar
per 100ml by the autumn of this year.
This successful reformulation programme now includes the iconic
IRN-BRU brand, which will see its sugar content reduced in line
with changing consumer tastes and preferences.
Roger White, Chief Executive at A.G. BARR, said:
"Evidence shows that consumers want to reduce their sugar intake
while still enjoying great tasting drinks. We've responded by
significantly reducing sugar across our portfolio in recent years,
through reformulation and innovation.
"Today's announcement builds on this progress and we are now
expanding our successful sugar reduction plans to include our
iconic IRN-BRU brand. We've worked hard to deliver IRN-BRU's unique
great taste, using more of the secret IRN-BRU flavour essence, but
with less sugar.
"We have been making some of the nation's favourite soft drinks
for over 100 years. We will continue to respond to our consumers
and adapt to their changing preferences, offering great tasting
products that are right for this generation of consumers and the
next."
For further information, please contact:
A.G. BARR Tel: 01236 852400
Roger White, Chief Executive
Deborah Jones, Head of Corporate Affairs & Communication
Instinctif Tel: 020 7457 2020
Justine Warren
Matthew Smallwood
This information is provided by RNS
The company news service from the London Stock Exchange
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