Avid Platform Powers Immersive Viewer Experience for EURO 2016
July 15 2016 - 8:00AM
Avid® (Nasdaq:AVID) today announced that numerous broadcasters
embraced Avid EverywhereTM to enhance their coverage of Europe’s
biggest football tournament, Euro 2016. By relying on Avid Studio
Suite powered by the Avid MediaCentralTM Platform, Avid customers
created eye-catching content for millions of viewers across the
globe, helping to boost fan engagement and viewer ratings.
Several broadcasters relied on Avid’s sports graphics solutions
for coverage of Euro 2016—the quadrennial men’s football
championship that took place from June 10 to July 10 in
France—including TF1 and M6 in France; CCTV in China, Match TV in
Russia; VTV in Vietnam; and RTP in Portugal. By using Avid’s unique
sports graphics solutions, these broadcasters were able to achieve
stunning reality moments of this world-wide event.
National French TV channels TF1 and M6 both used Avid graphics
solutions for augmented reality applications in their studios. With
a wide range of Studio Suite solutions, including Maestro, 3DPlay
and PowerWall, M6 showcased its cutting-edge on-air graphics
capabilities during the tournament when presenter Nathalie Renoux
in M6’s Paris studio appeared to walk inside a TV to speak to
fellow presenter Carine Galli on the sidelines in Nice. M6 also
used Avid solutions to create a hologram effect, “zapping”
interviewees from a studio in the stadium to the M6 studio in
Paris.
CCTV5, the sports channel of China’s national broadcaster CCTV,
relied on Studio Suite solutions to power its Euro 2016 live
broadcasts and special programs. Avid partner, EarthMountain
Technology, provided a team of graphic designers and engineers to
CCTV5 for graphic design, production and technical support services
during the tournament.
Using Avid’s graphics and augmented reality solutions, CCTV5
made a highly detailed model of the Arc de Triomphe appear in the
studio for the opening game, enabling viewers to “walk through” the
Paris landmark. For the special program Giant Feasts, CCTV5 was
able to make four off-site presenters appear as though they were in
the studio.
CCTV5 also used Digital Sand Table—a professional football
application developed by EarthMountain and based on Avid’s
augmented reality technology—for pre-match predictions and analysis
before each daily live broadcast. All 32 participating teams and
their players were built into the application in advance. CCTV5’s
presenters were able to discuss the game to be played that day
using different colors and effects on a touchscreen embedded on the
anchors’ desk. When presenters dragged the players’ names across
the screen, viewers saw 3D models of the players running across the
screen.
“Throughout the world, sports broadcasters relied on Avid’s game
changing Studio Suite solutions for one of the world’s biggest
football tournaments, boosting fan engagement and ratings through
compelling content,” said Jeff Rosica, senior vice president, chief
sales & marketing officer, Avid. “It’s exciting to see the
stunning effects that customers like M6 and CCTV5 create with Avid
graphics and augmented reality solutions, wowing millions of
viewers across the globe—and sometimes even the presenters
themselves.”
About AvidThrough Avid Everywhere™, Avid
delivers the industry's most open, innovative and comprehensive
media platform connecting content creation with collaboration,
asset protection, distribution and consumption. Media
organizations and creative professionals use Avid solutions to
create the most listened to, most watched and most loved media
in the world—from the most prestigious and award-winning feature
films, to the most popular television shows, news programs and
televised sporting events, as well as a majority of today’s most
celebrated music recordings and live concerts. Industry leading
solutions include Pro Tools®, Media Composer®, ISIS®, Avid NEXIS™,
Interplay®, ProSet and RealSet, Maestro, PlayMaker, and Sibelius®.
For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2016 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed,
MediaCentral, Media Composer, Avid NEXIS, Pro Tools, and Sibelius
are trademarks or registered trademarks of Avid Technology, Inc. or
its subsidiaries in the United States and/or other countries. The
Interplay name is used with the permission of the Interplay
Entertainment Corp. which bears no responsibility for Avid
products. All other trademarks are the property of their respective
owners. Product features, specifications, system requirements and
availability are subject to change without notice.
PR Contact:
Avid
Amy Paladino
amy.paladino@avid.com
617-733-5121
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