Albert Technologies Ltd Strategic Partnership - Australia and New Zealand (2091M)
July 27 2017 - 2:03AM
UK Regulatory
TIDMALB
RNS Number : 2091M
Albert Technologies Ltd
27 July 2017
This announcement contains inside information which is disclosed
in accordance with the Market Abuse Regulation.
27 July 2017
Albert Technologies Ltd.
("Albert Technologies" or the "Company")
Strategic Partnership - Australia and New Zealand
Albert Technologies (AIM: ALB) today announces a strategic
partnership with a leading business services group to make its
pioneering AI-based SaaS marketing platform Albert available in
Australia and New Zealand.
The agreement gives the business services group the rights in
both countries to distribute Albert to brands direct and also
agencies, with a guaranteed minimum value of $800,000 in SaaS fees
in the first full year of activity, beginning with immediate effect
and gradually increasing over the next twelve months. This
agreement carries the potential to become a significant revenue
opportunity in the second and third year of activity.
Agreement by both parties was reached after a trial period
during which Albert demonstrated significant ability to transform
marketing outcomes. Within 24 hours of deployment, Albert
identified and executed thousands of marketing actions, which could
have taken a human marketing expert up to a year. Furthermore, the
partner's customer acquisition costs were reduced by more than a
quarter within 30 days.
Or Shani, Founder & CEO at Albert Technologies Ltd. said,
"This partnership extends our ability to satisfy industry demand
for a simple, efficient way to improve campaigns and accelerates
our revenue growth through partnerships. We are delighted to have
found a partner with the right network and credentials to take
Albert to Australia and New Zealand on our behalf and will seek to
make similar agreements for other territories in future as they
allow us to grow while maintaining good cost control."
For further information, please contact:
Albert Technologies Ltd. Tel: +972 3537 7137
Or Shani, Chief Executive Officer
Yoram Freund, Chief Financial Officer
https://albert.ai/
Liberum (NOMAD and Broker) Tel: +44 20 3100 2000
Neil Patel / Chris Clarke
Bell Pottinger Tel: +44 20 3772 2556
Elly Williamson/Joanna Davidson albert@bellpottinger.com
www.bellpottinger.com
About Albert Technologies Ltd.
Albert Technologies Ltd. was founded in 2010 by CEO Or Shani to
liberate marketers from the pain and complexities of modern
marketing. The Company operates an Indirect Sales Channel, where
its technology is deployed in advertising exchanges to match
undervalued inventory with suitable demand. This is managed to help
support the continued promotion of the strategically significant
Direct Sales Channel, which offers artificial intelligence-based
software, Albert, to brands using a SaaS model. Albert Technologies
Ltd. listed in 2015 to accelerate both investment into and
commercialisation of Albert.
The Company and Albert have received many awards in its short
existence, including two platinum MarCom awards and silver in the
Best in Biz awards 2016 for best new product of the year. Albert
was also named AI Application of the Year by The Global Annual
Achievement Awards for Artificial Intelligence.
About Albert
Albert replaces the human campaign manager in managing a brand's
online advertising campaigns. A brand, such as Cosabella or Harley
Davidson, provides Albert with access to its Google, Facebook,
Bing, Twitter and other online marketing channels. When a brand
manager wishes to launch a new online advertising campaign, she
simply logs into Albert and deploys that new campaign, which is
usually no more than a 15 minute task.
Albert autonomously creates hundreds of micro campaigns across
all relevant online marketing channels (Google, Facebook, Bing,
Twitter, Instagram, Display, Email, etc), then reviews these
hundreds of micro campaigns every few minutes and optimises each of
them as needed. Albert works in very much the same way that a human
campaign manager would, making correlation and cost/benefit based
decisions.
Where an experienced campaign manager could possibly make circa
100 decisions per day, Albert can make thousands per minute.
Albert's ability to launch hundreds of micro strategies and review
and amend them all every few minutes typically brings about a
significant increase in ROI. In addition, all learnings from the
decisions made remain in house, so the brand has full and instant
transparency and can easy scale up marketing activity through
larger budgets or application to new brands and new geographies
without hiring new expert campaign managers.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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July 27, 2017 02:03 ET (06:03 GMT)
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