COLUMBUS, Ga., Oct. 31, 2017 /PRNewswire/ -- Aflac, the
leader in voluntary insurance sales at the worksite in the United States, today announced the debut
of its newest television commercial, "Aflac Duck Working Overtime."
The commercial, which is being launched during benefits enrollment
season, introduces Aflac's latest industry innovation,
DuckChatSM via Facebook Messenger. It's a new 24/7
platform that will aid consumers in understanding questions that
are often asked during benefits enrollment. DuckChatSM
plays a central role in Aflac's campaign to help consumers from
feeling overwhelmed and deterred from enrolling in, or applying
for, the types and amounts of insurance they may need. The
commercial will air tonight, Tuesday, Oct.
31, during "This is Us" on NBC at 9
p.m. ET and will continue to run on a variety of television
programs and channels.
"With the launch of DuckChatSM, the Aflac Duck will
be available 24/7 to offer smart, funny, relatable and
easy-to-understand answers to some common benefits enrollment
questions," said Catherine
Hernandez-Blades, chief brand and communications officer at
Aflac. "In the process, the Aflac Duck will help explain the
importance of insurance in every person's life, no matter what life
stage they may be enjoying — and help ensure consumers know more
about benefits options regardless of whether they are an Aflac
customer or not."
DuckChatSM can help users with topics such as
enrollment, benefits options, insurance definitions and coverage
choices. To start chatting, search for the Aflac Duck on Facebook
Messenger. The Aflac Duck typically responds immediately and mimics
human learning. This innovative learning style means that the more
questions he is asked — from definitions of insurance lingo to the
details of his life — the more he learns, the smarter he becomes
and the better answers he provides. Aflac is the first voluntary
insurance company to meet consumer demand for an easy way to access
benefits information using the Facebook Messenger platform.
To complement the TV spot, the integrated marketing campaign
will include content designed for digital and online video
advertising, public relations support, and sponsorships with Hulu
and the CW. Additionally, Aflac's tens of thousands of agents and
brokers will be equipped with enrollment collateral to help improve
their in-person benefits enrollment experience. The Aflac Duck's
popular social networks (Facebook, Twitter and Instagram) will
showcase GIFs and short videos of the duck working overtime to
respond to everyone's benefits questions.
"Particularly for those who have had questions go unanswered in
the past or who have never enrolled in benefits before,
DuckChatSM may help make the process easier and,
perhaps, even fun thanks to a very chatty Aflac Duck," added
Hernandez-Blades.
To learn more, search for the Aflac Duck on Facebook Messenger
or visit www.aflac.com/duckchat.
About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits
fast. For more than six decades, Aflac insurance policies have
given policyholders the opportunity to focus on recovery, not
financial stress. In the United
States, Aflac is the leader in voluntary insurance sales at
the worksite. Through its trailblazing One Day PaySM
initiative, Aflac U.S. can receive, process, approve and disburse
payment for eligible claims in one business day. In Japan, Aflac is the leading provider of
medical and cancer insurance and insures 1 in 4 households. Aflac
insurance products help provide protection to more than 50 million
people worldwide. For 11 consecutive years, Ethisphere has
recognized Aflac as one of the World's Most Ethical Companies. In
2017, Fortune magazine recognized Aflac as one of the 100 Best
Companies to Work for in America for the 19th consecutive year and
in 2017 included Aflac on its list of Most Admired Companies for
the 16th time. Aflac Incorporated is a Fortune 500 company listed
on the New York Stock Exchange under the symbol AFL. To find out
more about Aflac and One Day PaySM, visit aflac.com or
aflac.com/espanol.
Aflac herein means American Family Life Assurance Company of
Columbus and American Family Life
Assurance Company of New York.
Media contact – Kristen
Fraser, 706.580.3813 or mediarelations@aflac.com
Analyst and investor contact – David A. Young, 706.596.3264 or 800.235.2667,
FAX 706.324.6330, or dyoung@aflac.com
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SOURCE Aflac