NFL and VOKE to Create Highlights Experience in Virtual Reality
December 02 2016 - 4:11PM
Business Wire
VR Highlights from Four NFL Games will be
Available Worldwide for Free in the NFL Channel within the VOKE
App
The National Football League and VOKE, a leader in live event
virtual reality, announced today a collaboration to create a
personalized, fully immersive virtual reality highlights experience
for fans worldwide using VOKE’s TrueVR™ technology.
During the final weeks of the 2016 regular season, VOKE will
produce highlights in virtual reality from four NFL games that will
allow fans to be transported onto the field no matter where they
are. Fans will be able to experience in-game and postgame
highlights starting with the Denver Broncos at Jacksonville Jaguars
game on Dec. 4, followed by the New Orleans Saints at Tampa Bay
Buccaneers on Dec. 11, the Jacksonville Jaguars at Houston Texans
on Dec. 18, and the Dallas Cowboys at Philadelphia Eagles on Jan.
1.
“Virtual reality has the potential to bring a unique perspective
to our fans to complement the different ways they currently enjoy
the game today,” said William Deng, Director, Media Strategy and
Business Development at the NFL. “We look forward to working with
VOKE as we continue to experiment and create new experiences in
this emerging medium.”
“We are committed to building unprecedented user experiences and
completely changing the way fans engage around live events,” VOKE
co-founder Sankar Jayaram said. “The popularity and passion for the
NFL is global and fans want to be a part of it. Through the power
of our technology we are able to provide fans with the most
personalized, immersive experiences from anywhere in the
world.”
The flexibility of VOKE’s TrueVR™ platform enables fans to
control the content they watch like never before. Through multiple
camera angles as well as synchronized DVR, viewers can decide what
they want to watch and when they want to watch it. In addition,
VOKE’s cameras can be customized for different environments and its
stereoscopic capture system provides the most natural view of the
action, allowing fans to see realistic proportions and depth
wherever they look.
VOKE will work alongside the award-winning team from NFL Films
to produce the in-game and postgame highlights, which will be
hosted by NFL Network reporter Courtney Fallon and former NFL wide
receiver David Nelson from each game site.
Fans will be able to access the NFL VR experience for free in
the NFL channel within the VOKE app. For more details on how to
access the VOKE app, go to vokevr.com/experiencevr.
About VOKE
VOKE is a cutting edge virtual reality company, based in Silicon
Valley, that is focused on building the next generation of fan
engagement for live sports and entertainment. The flexibility of
VOKE’s TrueVR™ technology platform enables media companies to build
live and on demand VR experiences for their audiences across a
variety of mediums, including their own channels and branded apps.
The platform has already been used to entertain fans worldwide
during live shows and events, including the NCAA Men’s Basketball
Final Four, the CBS Morning Show and live streams of concerts, NBA,
NFL and college football games. VOKE was acquired by Intel
Corporation in November 2016.
About NFL Media
The NFL’s Media group is a multifaceted department that includes
NFL Network, NFL Films, NFL Digital Media and the NFL’s
Broadcasting department.
NFL Network, with its offices and studios located in Los
Angeles, CA, provides NFL fans with information and insight
straight from the field, team headquarters, league offices and
everywhere the NFL is making news seven days a week, 24 hours a
day, and 365 days a year.
Launched in 2003, NFL Network gives fans unprecedented
year-round inside access to all NFL events, including the Super
Bowl, Playoffs, regular season, preseason, Pro Bowl, Pro Football
Hall of Fame induction weekend, NFL Draft, NFL Scouting Combine,
Senior Bowl, league meetings, minicamps and training camps. NFL
Network also produces NFL RedZone channel, featuring every
touchdown from every game on Sunday afternoons during the regular
season.
NFL Digital Media division is responsible for all aspects of
NFL.com, NFL Mobile from Verizon, NFL Now, the 32 Club Sites and
the NFL’s Fantasy Products. In addition, the Digital Media group is
responsible for identifying and executing on new business
opportunities in emerging media industries such as mobile,
broadband, wireless, virtual reality, and interactive TV.
A winner of 121 Emmy Awards, NFL Films is a key supplier of NFL
Network’s programming, including the America’s Game series, The Top
100, and the Emmy-nominated series A Football Life, offering untold
stories into the lives of some the NFL’s most recognizable icons.
With more than 100 million feet of film in its library, NFL Films
is the historical backbone of NFL Network.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161202005739/en/
NFL:Alex Riethmiller,
310-840-4681Alex.Riethmiller@nfl.comorVOKE:Kirk Reynolds,
408-592-4955KReynolds@vokevr.com
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