BOSTON, Feb. 19, 2015 /PRNewswire/ -- ShoeBuy, the
world's largest, most diverse shoe shopping site with an amazing
array accessories, bags and clothing, today announced a
strengthened focus on delivering "shoe confidence" to its customers
with every purchase. Redesigned to help shopaholics, shop-a-phobics
and everyone in between, ShoeBuy wants its customers to truly enjoy
browsing and buying shoes online. The shift is rooted in customer
feedback and consumer research and aims to deliver a more intuitive
website, a refreshed rewards program and a commitment to building
an engaging shopping experience.
"ShoeBuy has built a deep expertise in online shopping, and
through our partnerships with more than 1,200 brands, we have
always delivered limitless variety, ever-changing selection,
sought-after styles and hard-to-find sizes," said Mike Sorabella, ShoeBuy CEO. "We're celebrating
15 years in business by building on this legacy. We want to create
experiences for our customers that capture and combine the
satisfaction and excitement of finding what they want with the
confidence that they'll be thrilled with their online purchase –
every time."
Delivering Shoe Confidence
New features have been
added to the ShoeBuy shopping experience to help customers feel
even more confident in their online purchases, including:
- Virtual Fitting Tool: Launched to help
shoppers find their optimal size as they explore new brands and
styles.
- Expert Insights: ShoeBuy will now
offer engaging insights and expert picks on its site, including on
the new Inside the Box blog, which covers all-things shoe and
style-related.
- Customer Reviews: Tapping into its
vast number of shoppers' experiences, fit and style reviews are
more prominent and integrated within the shopping path for
customers to reference.
- Online Chat: Rolling out the ability
to chat live with the Customer Service team gives ShoeBuy shoppers
another convenient way to get help on their terms, whether for
making purchases or simply getting order status or style questions
answered.
- Ongoing Enhancements: ShoeBuy will
continue to enhance its site and customer experience throughout
2015, with a focus on creating frictionless browsing and shopping
across all platforms.
"With real experience in helping our customers select tens of
millions items for their wardrobes, we have learned so much about
what they're seeking and how they want to shop online," ShoeBuy CMO
Anabela Perozek explains. "Now, we aim to instill even more
confidence in their online purchases through these changes. Our
goal is to evolve with them, offering a fun, empowering,
personalized experience. We also want to excite and reward our
loyal shoppers and through our ShoeFan Rewards program, our
customers receive even more value every time they shop. "
Building a Fresh Identity
Fresh off the heels of
acquiring a minority stake in the micro-shoery brand Boston Boot
Company – which propelled the brand into footwear manufacturing for
the first time – and a year-over-year hiring growth of more than 10
percent, ShoeBuy marks its fifteenth anniversary in business with
style. The company reinforced its commitment to delivering shoe
confidence to its customers with the debut of a modern visual
representation of its brand that makes finding the perfect pair of
shoes a breeze. The ShoeBuy website now features a new logo,
homepage, checkout process and improved functionality. Packaging
will also include the bold new look.
Celebrating Customers with ShoeFan Rewards
To further
build shopper confidence and loyalty, ShoeBuy will celebrate its
rebranding project by thanking its customers this month with
initiatives including:
- Through February 25, the
refreshed ShoeFan Rewards program is offering a limited-time
sign-up bonus gift, awarding new ShoeFans a $10 Reward to help find their perfect match and
start saving right away.
- Social Media Fans are invited to enter "Share & Win What's
Inside the Box" Sweepstakes to win up to a year of shoes! Prizes
include a year's supply of new shoes and 15 runners up will receive
$50 in ShoeFan Rewards. Visit
facebook.com/ShoeBuy to learn more.
About ShoeBuy
With the most loved labels, sought-after
styles and hard-to-find sizes, ShoeBuy has helped millions of
shoppers find their perfect match since 2000. Offering more than a
million products to choose from across more than 1,200 brands,
ShoeBuy makes it easy for shoppers to find their faves fast or
peruse until their hearts delight in its endless selection of
shoes, clothing, bags, and accessories. ShoeBuy is an operating
business of IAC (Nasdaq: IACI) and is headquartered in Boston, MA. Learn more at shoebuy.com, connect
with us on Twitter @ShoeBuy, follow us on Pinterest or visit our
Facebook page.
Contact: Erin Maratea,
pr@shoebuy.com, 1-617-451-2929 x300
Photo - http://photos.prnewswire.com/prnh/20150218/176377
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SOURCE ShoeBuy