Cloud pioneer expands global infrastructure
footprint with new Asia Pacific (Mumbai) Region, providing Indian
customers a local choice to build their businesses and run their
applications in the cloud
Organizations including NDTV, Ola, STAR India,
Tata Motors, Hike, Shaadi.com, Apeejay Stya & Svran Group,
Hungama, Bombay Stock Exchange, Lupin Pharmaceuticals, Future
Group, Macmillan Publishers India, Infosys, Cognizant, Freshdesk,
and many others are part of the growing community of more than
75,000 AWS customers and partners in India welcoming the new
region
(NASDAQ:AMZN) — Amazon Web Services, Inc. (AWS), the world’s
leading cloud computing platform, today announced the launch of the
Asia Pacific (Mumbai) Region, its sixth in Asia Pacific (APAC).
With this launch, AWS now provides 35 Availability Zones (AZs)
across 13 technology infrastructure regions globally. More than
75,000 India-based customers are already using other AWS Regions to
save costs, accelerate innovation, speed time-to-market, and expand
their geographic reach in minutes. Starting today, global and
India-based developers, start-ups, enterprises, government
organizations, and non-profits can leverage the AWS Cloud to run
their technology applications from infrastructure in India, and
provide even lower latency to India-based end users. Developers can
sign up to start using the AWS Mumbai Region at:
http://aws.amazon.com.
The new AWS Mumbai Region consists of two separate Availability
Zones at launch. Availability Zones refer to datacenters in
separate, distinct locations within a single region that are
engineered to be operationally independent of other Availability
Zones, with independent power, cooling, and physical security, and
are connected via a low latency network. AWS customers focused on
high availability can architect their applications to run in
multiple Availability Zones to achieve even higher
fault-tolerance.
“Indian start-ups and enterprises have been using AWS for
many years – with most Indian technology start-ups building their
entire businesses on AWS, and numerous enterprises running
mission-critical, core applications on AWS,” said Andy Jassy, CEO
of AWS. “These same 75,000 Indian customers, along with others
anxious to start using AWS, have asked for an AWS India Region so
they can move their applications that require low latency and data
sovereignty. We're excited to make this available today, with the
same pay-as-you-go pricing, ability to get started immediately
without having to negotiate enterprise agreements or wait days for
access, and unmatched functionality that customers enjoy in AWS
Regions worldwide – all of which allows customers to go from
idea to launch faster than ever before was possible.”
Since its founding in 2006, AWS has changed the way
organizations acquire and manage technology infrastructure. With
more than a million active customers worldwide, and more than 70
services across compute, storage, databases, analytics, networking,
messaging, machine learning, mobile, IoT, and application services,
AWS has become the new normal for companies of all sizes and across
all industries to deploy their business-critical applications. All
AWS Regions around the world undergo regular audits by independent
third-parties that validate that each region is designed and built
to meet rigorous compliance standards, including ISO 27001, SOC 1
(Formerly SAS 70), SOC 2 Security & Availability, PCI-DSS Level
1 and many more, providing high levels of security for all AWS
customers. As with every AWS Region, customers have the assurance
that AWS will not move their content from the region they choose.
More information on how customers using AWS can meet their
security, data privacy, and compliance requirements can be found at
https://aws.amazon.com/security.
India-based Customers Welcome AWS Asia Pacific (Mumbai)
Region
“We have been working with AWS since 2012, steadily moving
workloads to the cloud, such as test and development environments
for our core enterprise systems – we run one of the largest CRM
based Dealer Management implementations in the world – more than 90
Tata digital properties in production on AWS, and many other
applications,” said Jagdish Belwal, CIO of Tata Motors Limited,
India’s largest automotive manufacturer. “Tata Motors obtained 40
percent savings by running our digital properties at scale,
benefitting from the tremendous agility made possible by AWS. One
of the key priorities we had was around how AWS could save us costs
on traditional workloads, those without much variability or demand
spikes, and we are expecting to save similar amounts on traditional
workloads by running them on AWS.”
Belwal continued, “We are so happy to have an AWS Region in
India. AWS has allowed our IT teams to focus on innovation and
become more nimble to the business demands. Environments that used
to take weeks to setup can now be done in days or hours. AWS also
makes it extremely straightforward for us to progress on our cloud
journey utilizing a hybrid architecture, since it is important to
us to leverage the past investments we’ve made in equipment and
technology on-premises for a period of time; as we work to
modernize and streamline our operations on the AWS Cloud. Rather
than decide on ‘what workloads can move to the AWS cloud,’ we have
moved to asking ‘how fast and which ones will be next in
line.’”
Ola, India’s leading cab aggregator and an Indian online
transportation network company, is building their business on AWS.
“We are using technology to create mobility for a billion Indians,
by giving them convenience and access to transportation of their
choice,” said Ankit Bhati, Co-founder and CTO, Ola. “Technology is
a key enabler, where we use AWS Cloud to drive a superior customer
experience, and innovate faster on new features and services for
our customers. This has helped us reach more than 100 cities and
550,000 driver partners across India. We do petabyte scale
analytics using various AWS big data services and AWS deep learning
techniques, allowing us to bring our driver-partners closer to our
customers when they need them. AWS allows us to make more than 30
changes a day to our highly scalable micro services-based platform
consisting of 100s of low latency APIs, serving millions of
requests a day. We have tried the AWS India Region. It’s
world-class and should help us continue to enhance the experience
for our customers.”
Shaadi.com is the world’s no. 1 matchmaking service providing a
superior matchmaking experience to Indians all over the world. “As
one of the key initiatives of becoming a world class tech
organization, we decided to migrate to the AWS Cloud. We have many
interdependent applications built over the last 15 years having
unique High IOPS requirements,” said Ketan Doshi, CTO and Sr. VP,
Engineering at People Interactive. “We worked closely with AWS
teams and migrated ‘all-in’ to AWS successfully. We leveraged AWS
Database Migration Service to reduce the time required to migrate
our databases by 40 percent and also realized 55 percent cost
savings by moving some of them to Amazon Aurora. We are planning to
move our other databases to Amazon Aurora. We are now able to
efficiently manage spiky workloads by using AWS for Auto Scaling
our compute resources and improving our site’s performance by 50
percent. AWS has allowed us to exploit the potential of serverless
architectures (AWS Lambda + DynamoDB) that has delivered more than
80 percent cost savings. Our Redshift data warehouse solution
analyses 67 billion records to derive key business trends. Being an
‘all-in’ customer of AWS, it is exciting to see AWS launch their
region in India. We will continue to adopt the latest AWS services
to accelerate innovation and continue to redefine the way Indians
find a companion for life.”
Novi Digital, a wholly owned subsidiary of STAR India, is one of
the largest media and entertainment companies in India. The company
uses AWS to run Hotstar, a flagship over-the-top (OTT) broadcasting
platform for delivering movies and live sporting events via the
internet. “Hotstar is India’s largest premium streaming platform
with more than 85,000 hours of drama and movies in eight languages,
with coverage of every major global sporting event. Launched in
February 2015, Hotstar quickly became one of the fastest adopted
new media and entertainment apps anywhere in the world,” said Ajit
Mohan, CEO, Hotstar. “It has now been downloaded by more than 68
million users throughout the world and has attracted followers on
the back of a highly evolved video streaming technology, with high
praise from customers on the quality of experience across devices
and platforms. The reliability of the highly scalable AWS Cloud
infrastructure has been a contributor to Hotstar’s ability to build
and deliver a compelling streaming service for our global
customers.”
Investing in India’s Cloud Future
The rapidly expanding AWS Partner Network (APN) is made up of
tens of thousands of Independent Software Vendors (ISVs) and
Systems Integrators (SIs) around the world who are building
innovative solutions and services for the AWS Cloud. The APN
program helps partners build successful AWS-based businesses by
providing business, technical, marketing, and go-to-market (GTM)
support. In India, the number of partners joining the APN program
has grown over 80 percent in the past 12 months. AWS SIs such as
Infosys, TCS, Wipro, HCL, Accenture, PwC, Blazeclan, Minjar,
Frontier, Intelligrape, Progressive, Cognizant, and Team Computers
are helping enterprises migrate to AWS, deploy mission-critical
applications on AWS, and are providing a full range of monitoring,
automation, and management services for customers’ AWS
environments. AWS ISVs in India include SAP, Microsoft, Adobe,
Druva, Freshdesk, Manthan, Indusface, Newgen, RAMCO, Seclore,
Mediology, Mithi Software, Vinculum, Infor, Splunk, and many others
who are providing software solutions that are either hosted on, or
integrated with AWS. Customers can easily find, trial, deploy, and
buy software solutions for the AWS Cloud on the AWS
Marketplace.
AWS offers a full range of training and certification programs
to help Indian professionals who are interested in the latest cloud
computing technologies, best practices, and architectures, advance
their technical skills. More than 16,000 attendees have
participated in various AWS training events since January 2016 to
learn about the latest in cloud technologies, AWS best practices,
and get hands-on instruction with the AWS Cloud. The AWS Educate
Program promotes cloud learning in the classroom and has been
adopted by more than 500 universities worldwide. The program helps
to provide an academic gateway for the next generation of IT
and cloud professionals.
The AWS Activate program provides India-based startups with the
resources they need to quickly get started on AWS and scale their
businesses. AWS has teamed with accelerators, incubators, Seed/VC
Funds, and startup-enabling organizations such as Nascomm 10K,
Sequoia Capital, Accel Partners, Nexus Venture Partners, Tlabs
Accelerator, GSF Accelerator, and others that provide a range of
services including training, AWS credits, in-person technical
support, and other benefits.
To further enable AWS customers to rapidly deliver their
websites, applications, and content to India-based end users, AWS
also recently opened a new AWS point of presence (PoP) in Delhi for
its Content Delivery Network (Amazon CloudFront) and DNS service
(Amazon Route 53). This is the third AWS PoP in India, joining
Mumbai and Chennai, and is part of the global AWS network of 56
edge locations across the United States, Europe, Asia, Australia,
and South America.
Teams of Account Managers, Solutions Architects, Technical
Support Engineers, Professional Services Consultants, Technical
Trainers and various other functions are available to support
Indian customers from offices in Mumbai, New Delhi, Hyderabad,
Bangalore, Chennai, and Pune in their use of the AWS Cloud. Through
Amazon’s local selling entity, Indian customers are provided local
invoices and payment options, enabling payment in rupees via credit
cards or bank transfers. Additionally, AWS recently established an
AWS Technical Support center in Bangalore that leverages local
engineering talent to help AWS customers around the world with
everything from break-fix situations to advice on application
development, architectures, and best practices. The new AWS Mumbai
Region, along with the various other investments for assisting
Indian customers who are building their businesses and running
applications on the AWS Cloud, are part of the $5 billion overall
investment that Amazon announced is part of its commitment to
India.
About Amazon Web Services
For 10 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud platform. AWS offers over
70 fully featured services for compute, storage, databases,
analytics, mobile, Internet of Things (IoT) and enterprise
applications from 35 Availability Zones (AZs) across 13 geographic
regions in the U.S., Australia, Brazil, China, Germany, Ireland,
Japan, Korea, Singapore, and India. AWS services are trusted by
more than a million active customers around the world – including
the fastest growing startups, largest enterprises, and leading
government agencies – to power their infrastructure, make them more
agile, and lower costs. To learn more about AWS, visit
http://aws.amazon.com.
About Amazon
Amazon.com opened on the World Wide Web in July 1995. The
company is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about.
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