Four live-action specials from one of the
world’s top brands for girls will join Amazon’s award-winning
original kids programming slate
(NASDAQ:AMZN)—Amazon today announced it has signed a multi-year,
multimillion dollar production deal with American Girl, a premium
brand for girls and subsidiary of Mattel, Inc. (NASDAQ:MAT), to
produce four live-action specials and options to produce multiple
seasons of episodic content, based on the brand’s beloved
characters. Two of the specials will feature characters from the
BeForever franchise and one of the specials will feature characters
from Girl of the Year franchise. The first special is scheduled to
premiere on Amazon Prime Video in the US, UK, Germany and Austria
later this year.
“American Girl resonates strongly with kids and parents alike
through its message of self-confidence, adventure, exploration and
learning,” said Tara Sorensen, Head of Kids
Programming, Amazon Studios. “Their research dives deep
and adds rich layers to the IP that are unparalleled in this space
which, in turn, will facilitate a truly enriched on-screen
experience.”
“Amazon Studios has differentiated itself by creating shows that
bring more than just entertainment to families,” said Catherine
Balsam-Schwaber, Chief Content Officer of Mattel Inc. “Their focus
on creating positive role models that both inspire and educate was
an absolute perfect fit with Mattel’s mission of creating
purposeful play. Partnering with Amazon shows our commitment to
innovation and to bringing content to our customers where, when and
how they want to watch it.”
“The Amazon Studios and American Girl ethos are so closely
aligned,” said Juliana Chugg, Global Core Brands Officer. “American
Girl’s roots are in creating smart, engaging content for girls.
Amazon Studios will help us further our mission to champion and
unite even more fans by bringing our popular characters to life in
a whole new way. We can’t wait for families to enjoy the new
American Girl specials together.”
Through its long history of empowering girls with its line of
dolls and books, American Girl’s BeForever historical line gives
girls today the opportunity to explore the past, find their place
in the present, and think about the possibilities their future can
bring. The brand’s wildly popular Girl of the Year characters give
voice to a diverse range of personalities and reflect the interests
and experiences of today’s girls, with each character different and
showing girls there is no limit to what they can accomplish.
The American Girl live-action specials will join Amazon’s
original kids programming slate, including live-action series Just
Add Magic that recently set a record as the most successful Amazon
Original Kids premiere weekend in terms of US Prime Video streams
and hours, Emmy award-nominated live-action series Gortimer
Gibbon’s Life on Normal Street, Emmy award-nominated live-action
series and Youth Media Alliance Awards Grand Prize winner
Annedroids from Sinking Ship Entertainment; and three preschool
series, including the Annecy, Annie and multi-Emmy
award-winning Tumble Leaf from Bix Pix
Entertainment, and Creative Galaxy and
Wishenpoof from Emmy award-nominated Angela C. Santomero
and Out of the Blue Enterprises, the creators of Blue’s Clues.
Annedroids, Gortimer Gibbon’s Life on Normal Street, Tumble Leaf
and Wishenpoof were recently honored by the Parents’ Choice
Foundation.
About Amazon Video
Amazon Video offers customers unlimited access to tens of
thousands of movies and TV episodes, including award-winning Amazon
Original Series, through Amazon Prime; monthly subscriptions
to SHOWTIME, STARZ, and more; and hundreds of thousands of
titles including new-release movies and current TV shows for rent
or purchase.
The entire range of selection can be instantly accessed through
the Amazon Video app on TVs, streaming media players, mobile
devices, Amazon Fire TV, Fire TV Stick, and Fire tablets,
or online at Amazon.com/amazonvideo. For a list of all Amazon
Video compatible devices visit www.amazon.com/howtostream.
Prime Video, included in Amazon Prime, enables Prime members to
enjoy binge-worthy TV shows including Amazon Original Series airing
now such as the multi-Golden Globe award-winning series
from Roman Coppola and Jason
Schwartzman, Mozart in the Jungle, the multi-Golden Globe
award-winning and Emmy award-winning series Transparent, the
breakout hit The Man in the High Castle, based on Philip K.
Dick’s novel, the hour-long drama Bosch, based on Michael
Connelly’s best-selling books, Mad Dogs, based on the hit UK series
of the same name, and the comedy created by and starring Rob
Delaney and Sharon Horgan, Catastrophe, in addition
to HBO favorites like The Sopranos, True
Blood and Girls, and popular primetime series
including 24, Downton Abbey, Extant, Falling Skies, Grimm,
Hannibal, Justified, Orphan Black, Teen Wolf, The Americans,
and Under the Dome. Prime members also have access to a
collection of kids shows now airing including Amazon Original
Series Annedroids, Gortimer Gibbon’s Life on Normal
Street and the Annecy, Annie and multi-Emmy
Award-winning Tumble Leaf, as well as popular shows
from Nickelodeon and Nick Jr. including SpongeBob
SquarePants, Dora the Explorer, Team Umizoomi, and Blue’s
Clues. Customers who are not already Prime members can sign up for
a free trial at www.amazon.com/primevideo.
About Amazon
Amazon.com opened on the World Wide Web in July 1995. The
company is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon.
About American Girl
American Girl is a premium brand for and about girls and a
wholly-owned subsidiary of Mattel, Inc. (Nasdaq:
MAT, www.mattel.com), the worldwide leader in the design,
manufacture, and marketing of toys and family products.
Headquartered in Middleton, WI, American Girl offers an
inspiring world of dolls, experiences, and entertainment to
empower and unite girls of all ages. Best-selling lines include
Truly Me, Girl of the Year, Bitty Baby, and the classic historical
character line BeForever. The company sells products through its
award-winning catalogue, on www.americangirl.com, in its
experiential retail stores nationwide, and in specialty
boutiques at select Indigo and Chapters in Canada and El
Palacio de Hierro locations in Mexico City. American Girl’s
mission is to fuel belonging and connection among girls, a goal
that has already earned the loyalty of millions and the praise and
trust of their parents and educators.
About Mattel
The Mattel family of companies (Nasdaq: MAT) is a worldwide
leader in the design, manufacture and marketing of toys and family
products. Mattel's portfolio of best-selling brands includes
Barbie, the most popular fashion doll ever produced, Hot Wheels,
Monster High, American Girl, Thomas & Friends, Fisher-Price
brands and MEGA Brands, as well as a wide array of
entertainment-inspired toy lines. In 2015, Mattel was named one of
the "World's Most Ethical Companies" by Ethisphere Magazine and in
2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best
Corporate Citizens" list. With worldwide headquarters in El
Segundo, Calif., Mattel's companies employ approximately 31,000
people in 40 countries and territories and sell products in more
than 150 nations. Visit us at www.mattel.com,
www.facebook.com/mattel or www.twitter.com/mattel.
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