Amazon Rolls Out the Red Carpet for Startups with Amazon Launchpad
July 28 2015 - 9:00AM
Business Wire
Amazon Launchpad makes it easy for startups to
launch, market, and distribute their products to hundreds of
millions of Amazon customers across the globe
Benefits include a streamlined onboarding
experience, custom product pages, a comprehensive marketing
package, and access to Amazon’s global fulfillment network
(NASDAQ: AMZN) – Amazon today announced Amazon Launchpad, a new
program that makes it easy for startups to launch, market, and
distribute their products to hundreds of millions of Amazon
customers across the globe. The program offers a streamlined
onboarding experience, custom product pages, a comprehensive
marketing package, and access to Amazon’s global fulfillment
network, all geared toward helping startups successfully launch
their innovations and share their stories. With Amazon Launchpad,
startups can overcome many of the challenges associated with
launching new products by using Amazon’s retail expertise and
infrastructure to create awareness and drive sales.
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“As the pace of innovation continues to increase within the
startup community, we want to help customers discover these unique
products and learn the inspiration behind them. We also know from
talking to startups that bringing a new product to market
successfully can be just as challenging as building it,” said Jim
Adkins, Vice President, Amazon. “Amazon Launchpad gives customers
access to a dedicated storefront featuring a variety of innovative
new products from emerging brands. For startups, we handle
inventory management, order fulfillment, customer service, and
more, allowing them to focus their efforts on the innovation that
results in more cool products.”
Amazon Launchpad offers participating startups:
- Brand Development: Custom
product pages help bring products to life through
visually-compelling imagery and videos. Founders can tell their
story and connect with customers in a personal way with Q&A
about the startup. Products from these emerging brands are featured
in the new Amazon Launchpad store, which is dedicated to showcasing
startups and their innovations.
- Customer Reach: Amazon’s most
powerful marketing tools – including merchandised placements,
personalized recommendations, and participation in the Amazon Vine
customer reviews program – give products from startups added
visibility. Startups also enjoy access to Amazon’s global
fulfillment network, fast and free shipping with Amazon Prime, and
customer service.
- Global Expansion: When startups
are ready to reach customers outside the U.S., Amazon Launchpad can
help them expand globally with cost-effective supply chain
solutions and marketing programs in more than 10 Amazon
marketplaces around the world.
Amazon is working with more than 25 venture capital firms,
startup accelerators, and crowd-funding platforms to bring startups
into the Amazon Launchpad program. Andreessen Horowitz, Y
Combinator, and Indiegogo are a few of the companies that have
funded the more than 200 products currently available in the Amazon
Launchpad store – which features everything from Electronics to
Kitchen to Beauty items. Products from startups in the program
include the Bluesmart Smart Carry-On Luggage, eero Home Wi-Fi
System, Cuff DVB Smart Sport Band, Fenugreen FreshPaper Produce
Saver Sheets, Electric Objects EO1 Digital Art Panel, Soma
Sustainable Pitcher & Plant-Based Water Filter, Thync
Mood-Changing Wearable System, and Casper Mattress, among
others.
Initial feedback from some of the companies in the Amazon
Launchpad program includes:
- “Launchpad makes Amazon an ideal
partner for the most innovative young tech companies,” said Marc
Andreessen, Co-Founder and General Partner, Andreessen Horowitz.
“It’s yet another way Amazon fosters a real ecosystem of invention
and creativity.”
- “At Y Combinator, our support doesn’t
end on Demo Day. With Amazon Launchpad, we are reinforcing our
commitment to help bring physical products to a wide audience,”
said Luke Iseman, Partner, Y Combinator. “This program will help
our hardware startups get in front of more users than ever
before.”
- “Indiegogo empowers campaigners to turn
ideas into reality through customer engagement and funding
mechanisms. By partnering with Amazon Launchpad, Indiegogo
entrepreneurs gain instant access to Amazon’s powerful distribution
capabilities and massive audience,” said Slava Rubin, Co-Founder
and CEO, Indiegogo. “I’m excited to see how this unique partnership
enables startups to accelerate their growth and share their
innovative products with the world.”
- “Amazon recognizes the increasing
importance of fast and reliable home Wi-Fi as consumers stream more
video and music than ever before and connected devices go
mainstream,” said Nick Weaver, Co-Founder and CEO, eero. “We
couldn’t ask for a better partner and are honored to be one of the
emerging companies in the Amazon Launchpad program. We’re excited
to showcase our product on the world’s largest discovery
platform.”
- “Amazon Launchpad is the perfect home
for our smart jewelry. This innovative way to shop lets us tell
consumers the story and philosophy behind Cuff, and hopefully makes
them fall in love with our product,” said Deepa Sood, Founder and
CEO, Cuff. “We couldn’t be more thrilled to be a part of this
initiative.”
- “I am an accidental entrepreneur – I
never dreamed that FreshPaper, which started as my middle school
science project, would one day be in the hands of farmers and
families across the globe. But my unlikely story is only possible
because of visionary partners like Amazon who believe in our
product’s potential to change the way the world eats,” said Kavita
Shukla, Inventor and Founder, Fenugreen FreshPaper. “By throwing
their considerable weight behind ideas like FreshPaper, Amazon is
using its technology and reach to make innovation accessible to
all.”
- “The sheer scale that Amazon Launchpad
offers a startup like Electric Objects is unparalleled,” said Jake
Levine, Founder and CEO, Electric Objects. “Working closely with
their team these last few months, I’ve been consistently impressed
with the level of service and access that this program makes
available. This partnership could be game-changing for our company,
and we’re thrilled to have the opportunity to participate.”
To learn more about the Amazon Launchpad program, visit
www.amazon.com/launchpad/signup. To shop the Amazon Launchpad
store, visit www.amazon.com/launchpad.
About Amazon
Amazon.com opened on the World Wide Web in July 1995. The
company is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire
tablets, Fire TV, and Amazon Echo are some of the products and
services pioneered by Amazon.
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