- Leads the industry in accelerating AI adoption in restaurants,
who have seen a growing impact on financial outcomes over the
years
- New features to be unveiled during Popmenu's Tech Talks at the
National Restaurant Association Show
ATLANTA, May 20, 2024
/PRNewswire/ -- An early leader in bringing artificial intelligence
to restaurant technology, Popmenu is announcing enhanced AI
features that address labor gaps and other pressing challenges for
operators—while increasing revenue opportunities. From answering
hundreds of calls at once to automatically creating marketing
content that is tailored for each restaurant and tracking
marketing's influence on online and on-premise sales, Popmenu's AI
is helping to guide busy operators on what to do next to grow their
business in an increasingly competitive market.
The majority (60%) of restaurant operators reported that they
are having a hard time hiring for certain roles; 39% have lost
revenue opportunities due to staffing issues. This is according to
Popmenu's nationwide study of 362 U.S. restaurant leaders in
April 2024.
"The restaurant market is more competitive than ever, and there
is a noticeable difference in financial performance between
restaurants who are consistently marketing and those who are not,"
said Brendan Sweeney, CEO and
Co-founder of Popmenu. "The problem is many operators are short on
time and resources. Around 40 percent don't actively reach out to
guests. We've invested in AI over the years to help restaurants not
only automate marketing across digital channels but do it in a
personalized way—and pinpoint what's having the biggest impact on
sales. It's not just about giving them tools, it's about giving
them content and a playbook for growth that is based on billions of
guest interactions."
Popmenu's announced the following updates to its AI-powered
solutions:
AI MARKETING
Why it's needed: When asked
to identify their most time-consuming tasks, 58% of restaurant
operators said creating marketing content. Three in four (74%) are
open to using AI for this purpose; 79% said they would rather edit
marketing content vs. building it from scratch.
How it helps: Popmenu's AI Marketing automatically
creates a full month of emails, texts, and social posts that are
based on the restaurant's dishes, events, reviews, and more.
Operators can easily approve, edit, and schedule the content, which
is written to reflect the restaurant's brand voice.
After driving sizeable increases in marketing impressions and
corresponding online sales for single-unit operators, Popmenu
recently began offering AI Marketing to multi-unit operators to
customize content for each of their locations or concepts.
In the coming months, Popmenu is launching a new AI tool that
enables operators to enter a topic they want to talk about and then
instantly composes an email, text, and social post for them,
including an image. The company is also planning a phased rollout
of a Mobile Advisor feature on its Popmenu for Owners app that
serves up marketing content for operators to consider
on-the-go.
AI ANSWERING
Why it's needed: With 42%
of consumers saying they'll eat elsewhere if a restaurant doesn't
pick up the phone*, 62% of restaurant operators say they're
interested in using AI to make sure every call is answered.
How it helps: Popmenu's AI tech has answered over
6.1 million phone calls for restaurants, freeing up staff and
capturing more revenue. AI Answering fields calls 24/7 with custom
greetings and responses, promotes specials and events, prioritizes
return calls, and sends links for orders and reservations. Popmenu
recently added more voice options as well as new features that
enable callers to reach staff after business hours and create a
library of fallback numbers for special inquiries such as
catering.
ROI OVERVIEWS
Why it's needed: Nearly
half (47%) of restaurant operators wish they had more time to track
business results and strategize on how to grow; 57% are interested
in using AI to analyze business performance.
How it helps: Popmenu is expanding its ROI
dashboards, which track marketing, online ordering, website, and
answering performance. With the help of automation, Popmenu is
providing a more holistic view of business performance and
incorporating revenue impact from website clicks such as someone
leaving the restaurant's website to make a reservation or place an
order on a third-party site. This arms operators with more in-depth
information to easily identify which marketing activities are
working, or not working, and plan their next move.
For more information on how Popmenu's AI offerings are helping
restaurants, visit its AI Marketplace.
*Popmenu's 2023 survey of 1,000 U.S. consumers.
Survey Methodology
Popmenu conducted an anonymous
survey of 362 U.S. restaurant owners and operators from
April 5 to April 26, 2024. The survey
included single-location and multi-location restaurants of all
types across regions.
About Popmenu
As a leader in restaurant
technology, Popmenu is on a mission to make profitable growth easy
for all restaurants. Digital marketing, online ordering, and
on-premise technologies headline a powerful product suite infused
with artificial intelligence (AI), automation, and deep data on
guest preferences. The company consolidates tools needed to engage
guests, serving as a digital control center for more than 10,000
independent restaurants and hospitality groups in the US, UK, and
Canada. For more information,
visit popmenu.com.
Media Contact:
Jennifer
Grasz
Head of Marketing, Popmenu
Jennifer.Grasz@popmenu.com
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SOURCE Popmenu Inc.