The joint solution offers a secure, seamless FAST platform
that enables protected content delivery and new business
models.
NEW
YORK, April 17, 2024 /PRNewswire/ -- Amagi,
the global leader in cloud-based SaaS technology for broadcast and
connected TV, and Intertrust, the leading digital rights management
(DRM) provider, today announced a joint solution that integrates
Amagi's CLOUDPORT platform for streaming channels with Intertrust
ExpressPlay DRM service. Protecting premium content with
ExpressPlay DRM allows Amagi's customers to satisfy content owners'
requirements and deliver premium content via the rapidly expanding
sector of Free Ad-supported Streaming Television (FAST).
Amagi's CLOUDPORT is a suite of cloud-based tools for
broadcasters and content providers to bring FAST services to global
markets. It enables seamless media ingest, comprehensive content
management, scheduling, playout, caption support, advanced graphics
insertion, and precise ad placement and monitoring, all accessible
remotely via a web-based user interface. By integrating Intertrust
ExpressPlay DRM, Amagi customers can ensure premium, linear and VOD
content protection while accommodating the dynamic needs of service
providers and advertisers for targeted ad insertion and effective
monetization strategies.
"The decision to use Intertrust ExpressPlay's multi-DRM solution
was pivotal to our expansion strategy on FAST platforms," said
Billy Romero, VP of product
technology - FAST Distribution at Amagi. "Intertrust's robust
technology ensures we can securely deliver content while
maintaining the agility we need for dynamic ad insertion, which is
at the core of our business model."
With Intertrust ExpressPlay DRM, Amagi is equipped to seamlessly
integrate advertisements in real time within encrypted content
streams without compromising security. This level of content
protection is crucial for Amagi's unique business approach, where
swift and secure ad inserts directly correlate with revenue
streams.
"Our partnership with Amagi reflects our commitment to providing
forward-thinking DRM solutions tailored for the age of streaming
and targeted advertising," said Ali
Hodjat, VP of product marketing at Intertrust. "We're
honored to support Amagi's innovative content delivery on FAST OTT
platforms to ensure that media rights and ad-based models thrive in
the competitive streaming landscape."
Intertrust ExpressPlay continues to set industry benchmarks with
its distribution of over 50 billion DRM licenses in just three
years and the capacity to manage 20,000 licenses per second during
peak viewing events — achievements that now further extend to
safeguarding FAST channels.
About Intertrust
Intertrust, a pioneer and innovator in the field of trusted
distributed computing, creates solutions to persistently protect
IoT services and data assets — in transit, in use, and at rest.
Headquartered in the San Francisco Bay
Area, with development centers in India and Estonia, Intertrust develops and licenses its
technologies for IoT, AI, and Web3. Its digital rights management
(DRM) technology continues to revolutionize the entertainment
industry and paves the way for today's video and music streaming
services and Web3 marketplaces. The company's digital energy
management (DEM) solution uses the same secure IoT and data
interoperability techniques to help energy companies with
decarbonization, grid modernization, and operations automation. For
more information, visit us at intertrust.com, or follow us on
Linkedin, X or Facebook.
About Amagi
Amagi is a next-generation media technology company that
provides cloud broadcast and targeted advertising solutions to
broadcast TV and streaming TV platforms. Amagi enables content
owners to launch, distribute, and monetize live linear channels on
Free Ad-supported Streaming TV and video services platforms. Amagi
also offers 24x7 cloud-managed services bringing simplicity,
advanced automation, and transparency to the entire broadcast
operations. Overall, Amagi supports 800+ content brands, 800+
playout chains, and over 3800+ channel deliveries on its platform
in over 150 countries. Amagi has a presence in New York, Los
Angeles, London,
Paris, Melbourne, Seoul, Singapore, and broadcast operations in
New Delhi, and innovation centers
in Bangalore, Zagreb, and Lodz.
Link to Word Doc:
www.wallstcom.com/Amagi/240416-Amagi-Intertrust.docx
Photo Link:
www.wallstcom.com/Amagi/Amagi-Intertrust.jpg
Photo Caption: Amagi and Intertrust Banner
Amagi Contact:
Aashish Washikar
Director - Corporate Communications
Email: aashish.washikar@amagi.com
+91 9533390005
Photo -
https://mma.prnewswire.com/media/2389637/Amagi_Integrates_Intertrust_ExpressPlay_DRM.jpg
View original content to download
multimedia:https://www.prnewswire.com/news-releases/amagi-integrates-intertrust-expressplay-drm-for-delivering-premium-content-to-fast-service-platforms-302119436.html
SOURCE Amagi Media Labs Pvt. Ltd