STOCKHOLM, April 7, 2022 /PRNewswire/ -- Zinzino is very
proud to announce the launch of its business in Singapore on April 7,
2022 as a strategic next step in the company's global
expansion plan.
After several years of preparing the launch of the Singapore market and having carried out
multiple country establishment processes in recent years, Zinzino
has learned the importance of ensuring thorough preparatory work
and adapting to the local conditions in each market.
Profitable growth is an important business strategy for the
global, direct selling company within test-based, scientifically
proven nutrition. During 2021 the company sales target was exceeded
showing excellent sales growth and a strong 10% EBITA performance.
Overall sales grew with 20% to 1.137 billion
SEK.
- This is an optimal time for Zinzino to enter the dynamic and
expanding Singapore market, says
Kenneth Koh, Zinzino Sales Director.
Zinzino's robust and proven business model with a marketing
strategy that targets customers with personalized messages,
individual consultation and tailored products is going to send our
Singapore Partners well on their way to sustainable success.
In Singapore, direct sales is a
young, but fast growing trend as more and more businesses are
experiencing first-hand the consequences of the tectonic shift in
technology, media and consumer behavior. Conventional marketing is
rapidly losing ground as today's consumers expect a familiar face
and a dialogue when making their choices. A personalized shopping
experience that direct sales distributors have provided for
centuries. The Singapore Department of Statistics showed an average
monthly household expenditure of S$4,906 during the pandemic period and the Direct
Sales Association (DSA), disclosed direct selling revenues in
Singapore at US$990 (March 2020).
This is a strategic launch for the e-commerce based health tech
company. Zinzino has high growth ambitions and is expecting to
reach 1 million customers by the year 2025 and 20 million by 2035.
With the launch in Singapore,
Zinzino will be operating on more than 100 markets while keeping
its focus on further global expansion.
CONTACT:
For more information:
Dag Bergheim Pettersen CEO Zinzino +47 (0) 932 25 700,
zinzino.com
Pictures for publication free of charge:
marketing@zinzino.com
Certified Adviser: Erik Penser Bank Aktiebolag, +46
(0) 8 463 83 00, email: certifiedadviser@penser.se
This information was brought to you by Cision
http://news.cision.com
https://news.cision.com/zinzino/r/zinzino-announces-the-launch-of-singapore-as-next-step-in-their-global-expansion,c3541895
The following files are available for download:
https://mb.cision.com/Public/10976/3541895/aabfe7ef1962f8da.pdf
|
Pressrelease
Singapore Launch April 2022
|